Marketing Challenges Faced by McDonald's and Strategies to Overcome Them

MCDONALDS
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THE PROBLEM

Statement of the marketing
challenge
McDonald’s face significant challenge in terms of its Human
Resource. While expanding its business to new market, it need
to train its staffs using different methods in order to remain
relevant.

Evidence in support of the
statement of marketing challenge
• The development and training based programs of the organization are related to
the ways by which the organization is able to operate and maintain the employees
in different parts of the world.
• The training requirements in this case are quite high for the ways by which
McDonalds is able to provide its services to the customers.

ANALYSIS OF THE
CURRENT
SITUATION

Macro-Environmental factors
affecting the case