HR Strategies and Environmental Factors Impact on British Airways

Human Resource
Management

Contents
INTRODUCTION...............................................................................................................................3
TASK....................................................................................................................................................3
A) HR strategies were changed by the firm. Use of concept of strategic HRM should be evident....3
B) The impact of environmental factors on culture and HRM plan...................................................4
C) HR model and state how the value was created by the firm..........................................................5
D) Using Storey’s 27 points of difference between HRM and Personnel Management as a
benchmark, state what is being practised by the firm........................................................................6
E) Analyse the job design strategies of the chosen firm....................................................................7
F) State the hiring and firing strategies of the chosen firm during this period...................................8
G) Use corporate examples of firms using good HR practices and literature to justify your stand.
200.....................................................................................................................................................9
H) Recommendations........................................................................................................................9
CONCLUSION..................................................................................................................................10
REFERENCES..................................................................................................................................11

INTRODUCTION
HRM is the process of finding, recruiting, distributing, and managing employees in a
business. HRM is frequently abbreviated as "human resources" (HR). The human resources
manager of a company or an association is normally in charge of developing, analysing and
managing policies that regulate personnel and the organization's interaction with its
personnel. Thus, it is significant for manager to manage their employees’ activities so that
they can easily perform their task and attain their targets in stipulated time frame (Anwar and
et. Al., 2020). Basically, human resources are assets for business and its main goal of
effective management is to make effective use of workers, minimising risk and at the same
time also maximizing return on investment. Current project is based on British Airways Ltd,
is a popular airline company that operate in Europe with the purpose of attaining competitive
edge. Organisation is also focus on managing their human resource as it helps in maximising
overall productivity level at market place. Report is going to discussed about how HR
strategies changed by the company and the impact of environmental factors over the HR plan
and culture. In addition to this, difference between HRM and personnel management is also
mentioned here. Apart from this, different job design strategy is also discussed in this report.
At last, recommendations are also including that make to employees more productive.
TASK
A) HR strategies were changed by the firm. Use of concept of strategic HRM should be
evident
Strategies of human resource is something which determines the future oriented
process in terms of development. It helps in solving problems which are majorly related to
businesses and can have a direct impact on the long-term business objectives. For example,
strategy of Human Resource department of British Airways regarding the process of
recruitment and selection process. If the company’s strategy is providing ethical and cultural
leadership then it is good but if the company is getting negative consequences, then there is a
need of examining the HR strategies. However, changing strategies by a company requires a
lot of planning, so as to promote a positive behaviour, culture and competencies. In other
context, look after what the competitors of the company is doing becomes a crucial part as it
will further assist the company in recruiting the right talents (Zhang and et. Al., 2021). All
these factors as a whole will provide the company a competitive edge in gaining the positive
outcome.

Significantly, in relation to the company, British Airways, as the company
majorly focusses on developing a better relation between organisation and employees so,
while changing their HR strategies they primarily focused on six dimensions. HRM
strategies; For instance, implementing HR strategies related to results-oriented goal. In
accordance to this, first, the HR department will have to assess the skills, needs and
knowledge of staff. It will help the department in keeping all its employees up-to-dated.
Practices; making strategies is one part of HR department, but implementing it properly is
the main function. For doing this, British Airways uses the Guest’s model, and this helps the
managers in defining various operational activities so that proper roles and responsibilities
can be assigned to employees. Outcome; whether the strategy is successful or not can be
determined by the outcome. If the company has obtained a positive growth in the overall
performance of business that means the strategy is successful or vice-versa (Raut and et. Al.,
2020). The same result goes with the other three dimensions as well which are behavioural,
performance and financial outcome. Therefore, according to the Guest’s model, considering
the manager’s analyses of different dimensions, British Airways will develop a plan related to
activities of HR department such as selecting, recruiting and providing appropriate training.
However, along with this, managers should seek for feedbacks is employees are facing any
kind of difficulties with regards to any of the strategies so that redefining the same can be
possible.
B) The impact of environmental factors on culture and HRM plan
Environmental variables are recognizable components inside an organisational
cultural, economic, demographic, physical, technical, or political atmosphere that have an
impact on its growth, activities, and existence. For a firm, environmental factors can be both
internally and externally. Every firm, large or little, is influenced not just by organizational
structure issues, but also by a variety of existing forces. The company has no influence over
the physical conditions. Environmental factors should be considered when developing
marketing plans in order to offer a complete representation of market dynamics and the
surroundings and to comprehend where even the government stands. In this context, British
Airways also analyse the environmental factors in order to maintain their performance level.
As a structure, human resource planning is considered as a component of an enterprise. When
a subsystem is subjected to analysis, it is described as a system since it possesses system-like
characteristics. Human resource managers may still not work in a steady and sustainable
environment (Iqbal, 2020). As a result, the HR manager must carefully plan for recruitment,