Human Resource Management: Purpose, Functions, and Practices

This report provides an overview of Human Resource Management (HRM) and its purpose, functions, and practices. It explores the impact of HRM on employee relations and decision-making process. The case study of Amazon is used to illustrate effective HRM strategies.

Human resource
management

INTRODUCTION
Human resource management is defined as the planned approach which is used in business
activities in order to manage people in effective manner so they contribute in attaining
organisational goals and objectives as well as gain sustainable competitive advantages (Berber,
2018). There are various activities are included in human resource management process like
training as well as development, recruiting, selection and deciding compensation. The respective
process is designed to enhance employee performance as well as motivates them to achieve
specific objectives in efficient manner. . In order to explain this report an example is taken in
which the one of the well known organisation is taken. Amazon is an US based company
founded in 1994 by Jeff Bezos in Washington. The present headquarters of Amazon are in
Washington.
Activity 1
Purpose and functions of HRM
HRM is considered as the necessary function for the development in any company. As Amazon
is well known organisation holding a good position in online retail market. This organisation do
not sell only the basic products like clothes, food, cosmetics etc but also produces and sells the
electronic devices, software’s and many more digital based products. As it is explained using
some facts the Amazon gives best delivery services for goods and it’s easy to use the online app
provided by this company etc these all things has put this company top in the online market and
got the title of most oriented company in worldwide. (Mizuno, 2020). In simple words it can be
said that the purpose of the human resource management is to hire the new comers, by giving
them a proper training and developing them within the organisation in which they are working,
this process also includes the selection training and development, the relation made in the
organisation although appraising the perks and pay, performance management and focusing on
the management (Popkova, 2020). Including these all functions Human resource management
also works on the so many functions they can be marketing, the finance department, the
department of the IT systems etc. Amazon is having a good human resource team as it’s the big
retail industry so the need of employees does not end although to manage this large industry this
department plays a huge role. The aim of human resource department to select those employees

which can work in effective and efficient manner and helpful for the organisation to achieve the
desired and planned goals. The responsibility of HR manger is to proper training so that they can
perform well.
Purpose of Human Resource Management:
In Amazon organisation, HR department focus on the getting better and efficient
employees. The respective department facilitates the company to arrange all functions of human
resources in proper manner and offer various training opportunities to enhance their work
performance.
Fulfilling staffing needs: HR department main objective is to select skilled candidate on the
vacant post. It examines about the vacant post of Amazon and determine all duties, roles and
position.
Performance appraisal: HR department work with different other departments to identify
working performance of respective employees. It is responsible for the process of performance
appraisal to motivate employees.
Compensation: HR department examines all market trends than develop effective pay
structure for the organisation. suitable compensation structure concern of every employee.
Functions of human resource management
Human resource planning: The functions of HRM department is to know future needs
of employees in Amazon. That contains all criteria such as recruitment, performance appraisal
and management, learning and development is planned in systematic way.
Recruitment and selection: It is the most essential activity of HRM department to recruit
as well as select the most appropriate candidate who have all necessary qualities for the
particular job role.
Learning and development: HRM department of Amazon gives proper training to its
employees to enhance various skills and capabilities. Basically, it fills the gape of current and
needed skills requirement of employees.
Strengths and approaches of recruitment and selection
Recruitment is the process which is done in every organisation so that they can hire good
employees. The Amazon also applies this process so that it can have perfect employees at the
best place on the excellent time (Couldry, 2020). The process of the recruitment is considered as
the important part of the organisation that is not just for the human resource team although it’s

also for the line managers as they are also engaged in the process of the selection or the hiring of
the new employees. In the process of the selection there are two major points that should be in
mind of the team first one is to short listing and the assessing applicant to make a decision who
should be selected for the job (Rose, 2019). Even the Amazon also realised that to maintain and
development of their members is also important hence it has found the best way to focused and
keep their employees around the goals and give them so many opportunities for every one so that
they can also achieve their potential.
Recruitment: The recruitment is defined as the process of filling vacant positions of
Amazon with appropriate employees. Basically, it is the process analysing, screening and short-
listing appropriate candidate for particular post.
internal recruitment: In internal recruitment process vacant positions are filled by the
existing employees of Amazon. Respective organisation implements number of methods like
promotions, transfers.
Strengths: It offers qualified candidates for the particular post of Amazon who have
qualification and skills to fulfil job requirements.
Weakness: It is not guaranteed to recruit suitable candidate for the job.
Selection: Selection is defined as the process of selecting most appropriate candidate for
the particular job profile in Amazon. It is defined as negative process in which candidates are
eliminated.
Strengths: Selection process and interview facilitate the Amazon to appoint appropriate
and correct candidate on right place on right time.
Weakness: It is very long process that includes various steps take long time to recruit a
candidate for the Amazon.
The benefits of different HRM practices
Human resource management works in the organisation so that the company can achieve the
goals and the productivity can be improved. In other words the process of hiring, managing
employees and recruiting is done by human resource department (Sirgy, 2018). This department
also includes the safety and health administration and the culture of the organisation. The human
resource management practices can be done in many different points some of these are explained
below-
Organisational culture

This process involves the values to bring together the belief and the tradition of the organisation
the functioning regulations that a firm has adopted in excess of time (Kim and et.al., 2017).
Human resource management is playing an important role in for the betterment and the
influencing of the organisational culture within the business outskirts. Building the standards of
the organisation, the guidelines and the procedures that allows the workers to be acquainted with
and learn acceptable behaviours and the practices done on the bureau of the organisation.
Planning for change
As it is seen the business world is changing at a very fast time. Although it is seen that the
technology is also growing at day by day and the updates are taking place continuously, the
employees are keep on going and coming in the organisations (Chaudhari and et.al., 2018). So it
is the prior duty of the human resource management team to help the organisation to build and
settle the company for the changes which are taking place repeatedly. This planning will help to
involve and learn the functions by taking into relation the standpoint of the firm.
Training and development
The workers of the Amazon and those employees with the qualities, skills, require training at a
particular time because it is common that all the organisations differ with the others. Measures
and polices require to be conveys securely to all workers as a method of on board (Foley, 2020).
This formula will guarantee that employees are on the similar sign length. The human resource
management structure takes the duty of the in progress worker development. This continues
education keeps the skills of employees up to date for them to carry modern and unique facts to
the firm.
Management of conflicts
Around be those moments when to hand may arise a clash among the member of staff and the
employer. No individual be able to avoid a argument from captivating place (Kim, 2017).
However, they can just try to manage them. Human resource team will stand the role of the
intermediary or analyst to sort these differences effectively. They take the right way of stroke to
certify that nil gets out of hand.
Fitness and protection
Human resource management system plays the function of protection and physical condition in
the place of work. They can get this during policies and measures, other than the function of the
human resource go a further step to ensure that employees understand the risk of carrying out

particular activities (Ollier-Malaterre, 2017). For case in point it there are weighty equipment in
the Amazon, this group will contain to make posters and caution symbols and applicable steps in
case there is an emergency. These posts minimize the chance of an accident taking place and
help to eliminate succeeding legal action that might face the company.
P4The effectiveness of different HRM practices
Human resource management is plays effective role in the Amazon as the role of this department
is vast in the in the business. It can be divided in so many parts like providing security to the
employees which are working in the organisation although it’s the duty of the Amazon to ensure
the employee, selective hiring as its the duty of the human resource department to hire a proper
and employee which can be suitable for the organisation although if it not that much applicable
then just train it and then make him work, self managed and effective teams it is well known that
team work may be crucial in achieving the goals, high performance teams are crucial when it
comes to achieving success, fair and performance based compensation if the organisation hire the
right persons then it’s the duty of the organisation to compensate them and above average
(Mulder, 2017). These are the people who will go to give the organisation a good position in the
market so it the duty of the organisation to retain and pay them fairly.
Conflict resolution: Conflict resolution is defined as the process that solve all challenges
and problems of employees effectively. Amazon develops particular team to identify all conflicts
and resolve in proper manner (Cheng and et.al., 2017). It also increases the motivation level of
employees.
Performance appraisal: Performance appraisal is defined as important process of HRM
department which is executed at each level of Amazon. It provides recognition to employees so,
they accomplish their work efficiently.
HRM policy of development: Each and every organisation HRM policies are executed that
enhances productivity and performance of employees that increase organisational effectiveness.
Training and Development practices: HRM department purpose is to enhance
knowledge, competencies and skills in employees in order to enhance their performance.
Planning : Planning is the most effective managerial function in which objectives are
defined are defined and proper structure is being prepared to achieve them on time period.

Importance of employee relations in respect to influencing Human resource management
decision making
Maintaining a strong worker relation in an organisation is a precondition for organisational
success. Well-built employee relationships are mandatory for high output and human
satisfaction. Employee relations usually contract with avoiding and resolving issues concerning
individuals which might arise out of manipulate the work circumstances. superior employee
relation signifies that employees should feel optimistic regarding their personality, their job as
well as about being a part of such great organisation. Amazon should also go through these steps
these points will help the organisation make a familiar and good bond with the proper
management in the organisation.
Importance of employees relation:
Effective employee relationship with Amazon facilitates the HRM department to take
proper decision for organisational employees. There are importance are discussed below:
Retain employees: Better and effective employees relations help the organisation to
retain existing employees of Amazon for long period of time. It is important for company to gain
growth objective.
Enhance productivity: Strong and positive relationship of employees and organisation
increase the productivity ratio of Amazon. Better employee relation with executives and
employees motivates them to enhance their performance.
Elements of employment legislation and the impact decision- making process of HRM
In business number of employees are working who perform various activities and functions
in command to gain organisational goals and objectives in effective manner. Amazon follow
various employment legislations and regulations in order to run business in smooth manner. All
these employment legislations are discussed below:
Equal pay right, 1970: Equal pay right is very important employment legislation that is
related to providing equal pay to male and female staff. Amazon treats all employees equal
without discriminating them on the bases of caste, colour, gender and religion. When employees
get equal payment which motivates them to gat high work performance.
Health and Safety act, 1974: Health and Safety legislation is passed by the government to
ensure employee safety within workplace. Amazon implement the respective legislations within
organisational working environment in order to provide better and safe working environment.

These legislations affect all decision-making process of business that facilitates Amazon to gain
competitive advantages in competitive environment.
Minimum Wages act, 1998: As employees are valuable asset of organisation that
facilitates Amazon to achieve organisational goals and objectives in effective manner. It is
necessary to provide minimum wages to their employees according to their work. Appropriate
salary motivates employees to perform in efficient manner.
All these employment legislations help Amazon to take effective as well as appropriate
decisions for its employees, so they can conduct their task in appropriate manner (Schiemann,
2018). If employees are satisfied with the business environment, then their productivity as well
as performance in effective manner and they are able to contribute in the attainment of whole
organisational goals.
CONCLUSION
This report includes the explanation about HRM like what is human resource, what is the process
of human resource management plays in an organisation, what are the procedures used by HRM
department for the hiring and managing the employees, the benefits of this department. The
motive and functions of HRM and how they can be applicable in working, resourcing and
planning of an organisation. For the better understanding about human resource and its jobs in
the company and online retail industry is taken named as Amazon’s. How this organisation gets
good hold in the industrial market and got a good management team with the help of human
resource.
Activity 2
Illustrate the application of HRM practices in a work-related context, using specific examples
As Amazon is the second largest multinational retailing company which is recruiting
employee for the position of Marketing manager. There are number of activities are done by the
Amazon to recruit suitable candidate which are mentioned below:
Job Specification:
Job specification is described as the written document which includes various
information such as qualifications, skills, responsibilities, roles, regarding the specific job role.
Job specification for the role of Marketing manager of Amazon is as follows:

Job Specification
Job Summary:
Marketing managers is an individual who develops various marketing strategies and policies to
attain all organisational goals as well as build effective reputation of business within market
place.
Job Roles and Responsibilities:
 Examine various current marketing trends and develop strategies accordingly.
 Analyse and understand customer’s requirement through conducting market research.
 Evaluate marketing team functionality.
Job Skills:
 Proper understating of market strategies
 Strong and effective communication as well as writing skills
Person Specification
Person specification is defined as the profile of ideal new employee that includes various
information such as skills and experiences.
Job Title: Marketing Managerial
Department: Marketing
Attribute Essential Desirable
Competencies  Effective and strong
communication
Skills
 Maintain good
relationship with
respective customers.
 Appropriate decision-
making skills as well as
conflict resolution skill.
 Problem solving skills.
Experience Required at least 2year
experience in any repudiated
company in marketing field.
At least 2year experience in
any organisation in marketing
department.
Knowledge Knowledge of current Better understand and

marketing trends and
strategies.
knowledge of marketing
theories and applications.
CV:
CV is stand for Curriculum Vitae which is a written document involves detailed
information about candidate’s qualification such as from education to work experience.
CV of candidate who is applying for marketing job role is mentioned below:
Curriculum Vitae:
James William
80,Orchard Grove, HA3 5QR,
London, UK
Summary of profession: Marketing manager has various capabilities and skills to develop
business through implementing innovative marketing ideas, as well as strategies. I am searching
for an organisation in which I can utilise all my knowledge in effective manner.
Accomplishments:
 Creates effective development plan which enhances customer base of business.
 Doubled annual revenue and sales of entity by conducting strategic marketing campaign.
Experience:
Marketing assistant at Get Set Clean, London, UK
Current organisation (From June 2018)
 Builds different promotional strategies to enhance sales.
 Creates effective and strong relationship with customers.
Marketing Associate at OHS, London, UK (From May2017 to May 2018)
 Evaluate performance of employees and motivates them
 Develop training programmes for new candidates in marketing field
Education:
2016:
 Natural sciences High School Graduation Certificate
2015:
 Sales and e-commerce from University of London, UK.
Interview Selection Criteria:

Manager of Amazon choose candidate on the bases of their suitability to job role,
qualifications, skills like confidence, leadership quality, team working, communication skills as
well as decision making. There are several questions are asked to candidates to examine their
suitability.
 Tell me something about yourself?
 How your marketing strategies help to improve company sales?
 Which strategies you adopt to attain your short-term and long-term goal?
Offer Letter:
Offer letter is the formal document which is sent to selected candidate to inform
them about their employment that includes various information described below:
Employment Offer Letter
Mr. James William
This letter is to inform that you are particular for the place of Marketing manager in Amazon
company. The organisation is glade to share this information with you that your selection
procedure is completed successfully. The date of joining as a Marketing Manager will be 27
May 2021. Former information are described below:
Roles and responsibilities:
 Developing annual marketing accounts.
 Develop effective marketing strategies.
Position: Marketing manager
Salary: £ 25000
Thanks and regards
Team HR
(Amazon, UK)
Rationale:
The above mentioned statements, it is found that different activities are performed to
recruit suitable applicant for particular job position. There are various functions are conducted by
Amazon in systematic manner to hire suitable employees that involves job description, person
specification, CV evaluation, Interview of candidate in sequential mannr.

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