Human Resource Management for Burger King Fast Food Services

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
(Burger King Fast Food Services)
Name of the student:
Name of the university:
Author Note

1HUMAN RESOURCE MANAGEMENT
Discussion on human resource management under the context of Burger King
Fast Food Services:
Introduction:
Burger King or BK is a popular American global chain of fast food restaurants of
hamburgers. It is headquartered in unincorporated of Florida. The more significant launches of
Burger King has the chain of fast-food to decrease the operational complexities. It has also improved
the profitabilities for their franchises.
The following report analyses the various level of complexities and present trends in the
industry. Further, the diverse nature of activities undertaken, services and products developed and
current level of organizational performances are identified here. Besides, various issues faced by the
practices of human resource management at Burger King Fast Food Services is demonstrated
hereafter.
Describing the current context:
The present-day liabilities of human resource management has fallen under three main
sectors. They are staffing, employee compensation and benefits, designing and defining tasks. At
Burger King Fast Food Services, the purpose of HRM has been to maximize the organization’s
productivity ("Your weekend: our guide to what's on around Melbourne" 2018).
It is a fast food restaurant that falls under the industry of particular kind of restaurant serving
fast food cuisine and comprising of minimal table service. Here, the food is served as the part of a
meat-sweet diet (Hanaysha 2016). This industry forms a franchise operation and restaurant chain
providing standardized ingredients. This includes partially prepared foods and supplies every
restaurant through restricted supply channels (Guidry et al. 2015).

2HUMAN RESOURCE MANAGEMENT
The key stakeholders include customers, suppliers, banks, stockholders, local council and
authority, media, stockholders, consultants and competitors. The present trend in the fast food
service industry in Australia has witnessed massive growth in the past five years (Nixon et al. 2015).
Here, revenue of the industry is seen to be rising at 3.7% every year and reached 19.7 billion dollars.
Understating the nature of the organization:
There are range of products that are sold depending on the specific time of the days, besides,
various lunch items like hamburgers and fries and conventionally not served during breakfast. The
new owners have been found to be relaxing the mandated hours for stores to open from 6 am till
midnight Monday through Saturday. On Sundays, it is till midnight (Zagorsky and Smith 2017).
The current strategy of Burger King includes an opening of more branches in various retail
locations (Abrams 2018).This is because of incidental advertisements offered by the storefronts. Its
present level of organizational performances includes alignment with core competencies, strategic
goals, internal rate of return more than 15% and developing customer service (Morris 2018).
Five problems in practicing HRM at Burger King:
Firstly, there is a rise in competition on the fast food industry in Australia. Secondly, their
entirely franchised business model has been bringing with various disadvantages (Beehner and
Blackwell 2016). Though recruitment is a key for human resource management of Burger King,
thirdly, there is lack of attraction of proper talents to different departments. Besides, HRM of Burger
King has been unsuccessful in choosing and monitoring their third-party partners and suppliers
(Cherney 2018). Thus they have failed to attain values and standards that their business has aspired.
Apart from this, there is a lack of proper considerable contribution to ownership as an essential
driver of engagement (Feltz 2018).