Human Resource Management for Service Industries : British Airways
Added on 2020-12-09
16 Pages5461 Words138 Views
Leadership ManagementProfessional Development
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Human ResourceManagement forService Industries
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1 ..........................................................................................................................................11.1 Role and Purpose of human resource management in British Airways ...............................11.2 Justify human resource plan based on analysis of supply and demand of British Airways.....................................................................................................................................................3TASK 2 ..........................................................................................................................................42.1 Current state of employment relations in British Airways ...................................................42.2 How employment laws affects management of human resource in British Airway. ..........6TASK 3............................................................................................................................................73.1 Discuss job description and person specification for British Airway .................................73.2 Compare selection process of different service industries business. ..................................8TASK 4 .........................................................................................................................................104.1 Assess the contribution of training and development activities to the effective operation ofa selected service industry business..........................................................................................10CONCLUSION .............................................................................................................................12REFERNCES ................................................................................................................................13.......................................................................................................................................................14
INTRODUCTION Human resource management can be defined as the continuous process of recruiting,selecting and encouraging the workforce in the company. It is the valuable assets of anorganisation which enable them to face new challenges in terms of technology, knowledge andchanging trends in global economy in order to attain pre determined goal in an effective manner.However, the main purpose of Human resource department is to mange numerous needs ofcompany employees for maximising the efficiency of an organisation. A service industry is anindustry that produces value is that primarily intangible such as customer service, management,advice, knowledge, design, data and experience (AlBattat and et. al., 2014). One of the mostimportant function of Human resource management is to improve the productivity for achievingthe targeted goals and objectives of the service industry. For producing these service in aneffective manner it requires less natural capital and more human capital. In context to BritishAirways, second largest airline in UK which is commenced in the year of 1974 and its parentcompany is International Airlines Group(IAG). This report covers role and purpose of humanresource in service industry, effect of employee relation an law on service industries. Finally,recruitment and selection process and training and development in service industries. TASK 1 1.1 Role and Purpose of human resource management in British Airways Human Resource Management is a process of bringing people and organisation togetherso that the goals are achieved effectively and efficiently. Service industry includes the provisionof services to businesses as well as final consumers (Bernal-Garcia and et. al., 2014). Anorganisation cannot build an effective team or workforce without good human resource.However, the aim of HRM is all about process of managing human resource of an organisationin such a way, that the optimum or rather maximum utilisation of resource can be ensured inorder to accomplish company long term objectives. International Airlines Group (IAG) one ofthe leading airline group with 573 aircraft flying to 268 destination and handles 113 millionpassengers each year. It is the parent company of British Airways which is the UK's largestinternational scheduled airline and it is flying to over 550 destination at suitable times, to the bestlocated airports. The world's largest passenger airline, British Airways operates from one of thebusiest airport the Heathrow. However, it is defined as the process of managing manpower or
personnel in an organisation whether it may be service or any other other industry. In a serviceindustry, human resource management contains three key areas of operation i.e. recruitment andselection, employee compensation or benefits and specifying the role sand responsibilities ofstaff includes all detailed information of work for which employee is going to perform. Some ofthe role of human resource management in British Airways are as follows: Developing skills: In service sector including hotel industry, travel and tourism businessand its human resource management is fully based upon an arrangement of manpower forcompany who are having the potentiality in satisfying customer with effectivecommunication and service skill. For this, British airway should have productive animpressive employee who can handle or manage customers easily and provide effectiveservice which improve the company's brand image (Birasnav, 2014). Hiring right candidate: The process of recruitment of staff for British airway is the initialor foremost step for HRM process and a crucial operation for the expansion of anorganisation. Since the growth and development of service industry is mainly depend onskills of its human resource therefore recruitment process includes selection of bestsuitable candidate who is able and willing to serve customers in an efficient mannerthrough effective communication skill. Some of the purpose of Human Resource Management in British Airways are as follows: In a airline industry , human resource management plays a vital role and it's main purposeis to make available highly capable and best suitable human resource for organisationwho is capable and willing to support company in achieving its goals and objectives. The main focus is to select and recruit personnel with effective communication skillssince job responsibilities of employee in service industry includes serving customerthrough interaction with them in accordance with their needs and demands. However, the success of airline industry i.e. British Airway largely depends upon itshuman resource since they contribute to achievement of goal of customer satisfaction throughestablishing good relations and providing best service to them. Hard and Soft Human Resource Management Hard HRM refers to as the approach towards employees in which they are treated asresource for an organisation like assets, land etc. on the other hand Soft HRM approach thoseemployees who are considered as an important source of competitive advantage. In a service
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