The assignment content highlights the importance of HR professionals possessing certain behavioural skills and competencies to excel in their roles. The behavioural skills include collaborative behaviour, driven behaviour, courage to challenge, and role model behaviour, which enable HR professionals to effectively manage people and perform tasks efficiently. The competencies emphasized by Ulrich's model are strategic positioner, credible activist, change champion, and human resource innovator and integrator, which help HR professionals to drive business performance and achieve long-term success.