Human Resource Management in McDonalds

Running Head: HUMAN RESOURCE MANAGEMENT
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Human resource management
12/29/2018

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Contents
PART-A................................................................................................................................................3
Introduction...........................................................................................................................................3
Company Overview...............................................................................................................................3
HR function in McDonalds....................................................................................................................4
Human resource management functions in McDonalds.........................................................................5
Employee engagement and employee relations policy in the organisation............................................8
PART-B.................................................................................................................................................9
Training needs analysis (TNA)........................................................................................................10
Benchmark- SGS Hong Kong..........................................................................................................10
Post-training effectiveness assessment............................................................................................10
Return on Investment on current training efforts.............................................................................11
Conclusion...........................................................................................................................................12
References...........................................................................................................................................14

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PART-A
Introduction
The report brings about the discussion on the assignment ‘human resource management’ and
the related aspect within two parts, i.e. Part A and Part B. The discussion will consist of the
evaluation of effectiveness of HR function which is considered a part of the strategic
realignment. The evaluation of the HR function is an essential aspect to the determination of
the organisational goals and objectives in the long term. Thus, the report will conduct an
analysis on the company McDonalds to identify the extent to which the company has been
able to meet the contemporary expectation and the standards of performance. HR function of
the company will include the key concepts of recruitment, selection development, and
training of the employees to increase the levels of productivity. The part A will end up
determining the recommendations at which the company must work to enhance their
effectiveness in operations. The report will follow the discussion to the part B, which will
provide a brief understanding of the process of training needs analysis of the employees
working in McDonalds. In the end, report will conduct an assessment of the training process
in the organisation, and the practices in Hong Kong. The report will outline the current efforts
and the return on investment on the efforts and activities initiated by the managers or owners
of the company.
Company Overview
McDonalds is a fast food company founded in the year 1940 as a restaurant by the key
founders Richard and Maurice McDonalds in San Bernardino, California, U.S. The company
has started their business as a hamburger stand, and later turned into a franchise. McDonalds
has been considered as the largest restaurant chain in terms of the high revenue and profits
earned in the industry. The fast food joint has been operating over 100 countries serving
about 69 million customers on a regular basis. The brand has been popular for their
hamburgers, but the company has diversified their operations into chicken products, breakfast
items, soft drinks, milkshakes, wraps, desserts, and others (Andreasson and Johansson, 2016).
McDonalds opened in Hong Kong in the year 1975, it was the first restaurant which offered
people clean restrooms, and driving customers to demand the same products as offered by

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other restaurant and food chains in the country. In Hong Kong, Mcrefugees are known to be
called as the poor population in the country and they use the McDonalds restaurant as their
24-hours temporary hostel. The restaurant in Hong Kong, lacks the facilities of effective
systems towards ensuring environmental sustainability and ecological balance, thus it needs
to improve in this particular aspect. For an example, food chain of McDonalds in the city has
been found with negligible engagement in the activities such as reuse and recycling as there
is a very little landfill space which makes the residents difficult to rely on indestructible
plastics used by the stores. However, discussing about the McDonalds in Hong Kong it has
been found that the menu in their outlets emphasize on the social trends which drives the
people who are the factors behind the popularity of these restaurants (Wallace et al., 2014).
HR function in McDonalds
The success of any organisation depends on the quality of the production and the excellence
in terms of the services provided to the worthy customers around the world. Further, to attain
excellence in the services, it is known that efficient human resource management plays an
important role in every organisation. The process of attaining efficiency in operations
includes the aspect of acquisition, development, and judicious utilization of the resources i.e.
financial, and human resource which the firms require to satisfy their needs and wants of their
potential customers. The aim of discussion in this section is to understand what human
resource management is and explore the core functions of HR. In a general sense, human
resource management is concerned with the key elements of hiring, motivating, and retaining
workforce in the organisation. The primary function is to determine what number and type of
employees are required to accomplish the goals and objectives of the organisation (Ashkenas
et al., 2015).
Thus, in context to the food chain store, McDonalds few core HR functions will be analysed
which are performed with their purpose, i.e. to manage and lead people, and the maintaining
the workplace environment effectively. Discussing the HR and the functions or
responsibilities and other aspects in context to the company, it has been determined that
McDonalds people are considered as the most valuable asset of the company. In addition, the
managers aim to ensure best employment services to their employees which act as the
motivating factor for them to work towards higher levels of customer satisfaction
(Bamberger, Meshoulam and Biron, 2014).