Analysis of McDonald's Operations: Issues, Maslow's Theory, and Recommendations

Running head: HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Name of the Student
Name of the University
Author Note

1HUMAN RESOURCE MANAGEMENT
Table of Contents
Executive Summary.......................................................................................................2
Introduction....................................................................................................................3
About the company....................................................................................................3
Problem that has occurred in McDonalds..................................................................4
Explanation and discussion on Maslow’s Theory..........................................................5
To compare and contrast................................................................................................9
Conclusion....................................................................................................................13
Recommendations....................................................................................................13
Bibliography.................................................................................................................14

2HUMAN RESOURCE MANAGEMENT
Executive Summary
The report is based on the analysis of a case study based on the operations of McDonalds.
The issues that have been faced by the organization related to aggressive increase in the menu
items have been analysed in the report in detail. The Maslow’s Hierarchy of needs based
model has been considered as the theory that has been considered in order to analyse the
situation that has taken place in the organization. The issues and training based factors that
have been faced by the organization have been analysed with respect to Maslow’s Hierarchy
based model in a detailed manner. Recommendations have been provided based on the future
operations of the organization.

3HUMAN RESOURCE MANAGEMENT
Introduction
As opined by Lee and Hanna, the analysis that will be made in the report is based on
the case study related to improvement of customer satisfaction levels by McDonalds. The
effects on economic downturn on the operations of McDonalds is a major part of the case
study. Different factors that are related to the ways by which McDonalds operates is
considered in the case study. The report will help in analysing the issues that have occurred in
the organization and the responses that have been provided in the industry as well. The
mistakes that have been made by McDonalds have also been discussed in the case study 1.
About the company
McDonalds is a restaurant that was established in the year 1940 and currently operates
in the fast food chain based industry. The restaurant chain was founded by Maurice
McDonald and Richard Maurice in San Bernardino, California. McDonalds had started its
business operations as a hamburger based stand and further the operations had been
diversified into franchises that operate huge number of stores in different parts of the world 2.
McDonalds has developed its position as the largest fast food chain based on the
revenues that have been earned in more than 100 countries of the world. The organization is
mainly known in the fast food industry for different products like, hamburgers, French fries
and cheeseburgers. McDonalds currently operates more than 36,000 stores and employs
greater than 375,000 people in different stores 3.
1 Lee, Jae Min, and Sherman D. Hanna. "Savings goals and saving behavior from a perspective of
Maslow's hierarchy of needs." Journal of Financial Counseling and Planning26.2 (2015): 129-147.
2 Mcdonalds.com (2019). McDonald's: Burgers, Fries & More. Quality Ingredients.. [online]
Mcdonalds.com. Available at: https://www.mcdonalds.com/us/en-us.html [Accessed 7 Mar. 2019].
3 Mcdonalds.com (2019). McDonald's: Burgers, Fries & More. Quality Ingredients.. [online]
Mcdonalds.com. Available at: https://www.mcdonalds.com/us/en-us.html [Accessed 7 Mar. 2019].