(pdf) Human Resource Management - Assignment
Added on 2021-04-17
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Running head: HUMAN RESOURCE MANAGEMENTHuman Resource ManagementName of the StudentName of the UniversityAuthor note
1HUMAN RESOURCE MANAGEMENTEvery organisation has a human resource department for recruiting employees, trainingand development and their retention. Effective human resource management gives competitiveadvantage to the organization. Employee centered culture was found to ensure enormous successwhen adopted by an organisation. In this context the essay discusses how HRM activities enableorganizations to become more competitive in their markets.For this purpose the organisationAmerican Express would be considered as an example as it has been successful in this regard.The essay discusses the HRM practices in the area of recruitment and selection, training anddevelopment, reward structure and motivation, and retention. Recruitment and selection process is the value added HRM process. It represents theability of the organisation to hire new employees and improve human capital. The key aspects ofHRM in recruitment and selection process is to find the best recruitment sources, use the jobmarket well to source best talent and keep the company operating so that it gains competitiveadvantage. An organisation must come up with innovative HR practices for implementingrecruitment solutions, measuring and analysing the performance of the recruitment process. Inorder to gain competitive advantage the mangers and recruiters must be quick in making nighthiring decisions (Stone et al. 2015). American Express is recognised as “Aon Hewitt RegionalBest Employer”. The global services and payments company has won several awards, whichhelp it drive top talent. Further engagement of the employee is driven by external validation.American Express has tailored strategies to business priorities, after investigating differentbusiness environment in its markets. For instance, it has targeted strategy formulated in Malaysiato recruit Japanese employees. It is the combination of traditional recruitment process and socialmedia hiring. This strategy helped the company to successfully fill all the positions and meet theemployee composition in different markets. Recruitment of employees takes place effortlessly
2HUMAN RESOURCE MANAGEMENTthrough leadership-oriented development, strong employer brand, inclusion initiates andprogressive diversity(Jauhari et al. 2013). The company ensures competitive advantage byconsidering regional variations when hiring and giving leadership position to HRs. Successful organisations in the market are found to have HR practices driven towardsemployee’s advancement opportunities. Large companies have clearly defined training anddevelopment opportunities and paths for its employees. It gives knowledge to the potentialemployees on how to advance their careers by meeting set goals of the organisation. It adds notonly credibility to the organisational claims but also increases new applicant’s curiosity. In thisprocess the HRM design training programs by monitoring theemployee activity levels, andcustomer satisfaction (Wright et al. 2011).The human resource practices of American express isgeared towards training employees to equip them with skills to deliver client service excellence.For instance, it adopted global rotation program to allow the high performers to work in differentmarkets for six months alternately. It gives new learning opportunities to the employees andbuilds new skills. Employees prefer to stay with organisation owing to the benefits gained bybuilding new networks and relationships. This process of training and development is uniquewhen compared to traditional approaches like soft skills/cross-cultural training classes. Hence,the organisation has competitive advantage over others. Using leader centric focus, HRM inAmerican express have created strong culture of leadership. Leadership development programshelped develop leadership qualities in people. It is evident from 91% of senior leadershippositions filled internally in 2014 (Hewitt 2018).Rewards and recognitions are the tool to retain employee and prevent them to acceptanother competitive job offer. If the HR managers provide comprehensive benefits to theemployees it acts as tool to retain the experienced employees and recruit dedicated talents. HR
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