Challenges in Human Resource Management at Red Rooster

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
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1HUMAN RESOURCE MANAGEMENT
The increasingly changing lifestyles of the people along with the rising pace of living
have inspired the popularity and the birth of the fast food companies and industry. The very
recent craze of consuming healthy food products has not influenced the sales rate of this
industryi. Instead, the fast food industry has found a new way of satiating the nutritional and
health needs of consumers all around the world through offering healthy versions of food
products. However, notwithstanding these facts, it is to note that the fast food companies, like
any other companies in any sector, face some significant challenges in terms of Human
Resource. This paper shall elaborate on discussing Zambrero, a fast food company, based in
Australia. The main aim of this paper is to identify two significant challenges that the
organization is likely to face in the coming future. It would make use of the SHRM model for
accessing the situation and verifying whether or not these are actual problems and
determining how these challenges could be addressed.
Company Background
Red Rooster is an Australian fast food centre or restaurant chainii. It was founded in
the year 1972 by Nick Keenan (CEO) and Kailis family. The company is headquartered in
Chatswood, New South Wales, Australia. It is to note that Red Rooster supplied a wide range
of products including half roasts, whole roasts, and burgers, different varieties of fish
products, salads, desserts, beverages and wraps. It also has online ordering facilities for its
consumers, and in the year 2014, the company has launched its trial delivery service in
Syndey as welliii. However, it is to note that the company is an excellent place to work in.
About more than 7500 number of employees work for Red Rooster in its different stores
present all around Australia including Adelaide, Melbourne, Las Vegas, Harlem, New South
Wales etc.
Assessing the situation using the SHRM model

2HUMAN RESOURCE MANAGEMENT
Human Resource is one of the critical factors that contribute to every organization
success. HR is highly noticed as being the fundamental component of the competitive edge
for the modern day companiesiv. Employees always remain the most valuable asset in gaining
a competitive advantage. Notwithstanding, this fact, there are also many difficult assets that
help in managing an organization. It is to note that SHRM (Strategic Human Resource
Management) has a significant impact on the organizational performance at both the practical
and conceptual level. As per Zehir, Uzmez and Yildiz (2016), SHRM always has a positive
effect on the organizational performancev. Red Rooster is successfully conducting its
business in the Australian market. It is being regarded as one of the most liked and favoured
fast food centres for the Australian. However, the way this company manages its human
Resource is also to be assessed to identify whether this success if a long term success or a
shorter one.
Red Rooster’s approach towards its people- At Red Rooster, employees are a tight-
knit bunch who do appreciate each other for possessing unique realness and personalities.
The company provides its employees and staffs with a working environment that supports the
safety, academic commitments and health of the team members. The company also apply a
company minimum age policy of fourteen years, excepts where more stringent legislative
restrictions apply. Furthermore, it is also to mention that the Red Roosters stores are owned
by the independent Franchise Partners present in Australia. They include the entrepreneurial
businessmen and women who do know what it takes for achieving success. These men and
women get massive support from the team of Red Rooster and its head office.
The communication process in Red Rooster- It is to note that everyone at Red Rooster
gets a 'weekly bulletin', a record of all the receipt and actions. Through this weekly bulletins,
the company ensures to keep the employees updated with all the latest information and news.
There is also a presence of social networking team at Red Rooster who helps in providing