Usage of Social Media in Recruitment Strategy: Advantages and Disadvantages

Running head: HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
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1HUMAN RESOURCE MANAGEMENT
Introduction
In this essay, the discussion will be on the usage of social media platform in the
recruitment strategy by the employers. The analysis will be on the advantages and
disadvantages of LinkedIn and Facebook, in comparison to the traditional methods of
recruitment. Social media has become a popular recruitment strategy used by employers.
Along with theses, the impact of privacy issues will also be discussed.
Social media has become a part and parcel of the daily life of the people in modern
world, whether it is personal life or professional. Usage of social media platforms like
LinkedIn and Face Book while recruiting the candidates. If the platform of LinkedIn is taken,
it is a very popular and authentic social media place in terms of recruitment. Due to the
presence of many active members, who are the decision-makers as well, it is easy to get the
direct connection with them and can know about the vacancies of the companies. The right
job is available based on the experience and qualification of the job-seekers. Same thing
happens with the Facebook also, as it has many users. Also giving advertisements here is
comparatively cheaper and stays for a longer period of time (Hunter et al, 2017). Newsfeeds
plays an important part here to provide information about the vacancies from the activities of
friends. But, in the same time, the job postings may get lost in the traffic of pictures, videos
and updates. Competition is also very tight here, and negative comments about the job can
reduce the chance of recruiting candidates by a particular organization. Huge promotion is
needed to attract the eyeballs of the customers, as it is time taking to post advertisements in
Facebook. The same is the con of the LinkedIn platform too. Time management is important
to create a perfect profile to get attention from the employers. Patience is required in both the
online platforms to get a call from the employers (Korn & Freidlin, 2017).