Social Media in Recruitment and Selection
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Added on 2020-05-11
Social Media in Recruitment and Selection
Added on 2020-05-11
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Running head: Social media in recruitment and selectionHuman resource managementSocial media in recruitment and selection
Social media in recruitment and selection1IntroductionRecruitment is one of the most critical aspects of human resource management in any organization. Recruiting is the process of hiring the right people for the right job and at the right time. It is a core function of human resource management and involves attracting, shortlisting, selecting and appointing suitable candidates for the job (Khammuang, 2014). Recruiters have been using various tools to reach out to the right candidates. There are a number of recruiting agents who bridge the distance between candidates and recruiters. Most organizations provide newspapers and website advertisements if they are looking for employees. Job hunt portals are also gaining ground among various recruiters as it brings together a large number of candidates and recruiters on the same platform. Increasingly, many organizations have started using social media as a tool to recruit for their businesses. Social media recruiting has its pros and cons but is now definitely gaining impetus among recruiters (Nothelle, 2014). This report throws light on the increasing awareness and usage of social media recruiting among various organizations.Creative social media tactics used in recruitmentInstagram storiesInstagram stories are a newly added feature by Instagram where whatever the users post gets deleted in24 hours automatically. Organizations and recruiters can use Instagram stories as a way to update users about job openings. The pictures they post can help candidates gain awareness about the organizationalculture. Stories can also be put about the recruitment process showcasing the number of applications received and interviews conducted. Keeping candidates aware all the time would get them interested in for the job and because the stories get deleted in 24 hours, recruiting organization can upload as many stories as it wants and it would not unnecessarily occupy the entire page like Facebook.SnapchatMost organizations have not yet used Snapchat as a tool to get candidates. Firstly, the company must make an active Snapchat page and ensure it gets followers by placing there snapcode on every promotional material possible. Once the snap page gets followers, the organizations can use Snapchat
Social media in recruitment and selection2stories to make people aware of job openings, job descriptions, their expectations from the candidate and interview procedures etc.Sell your productSelling your product while attracting candidates is an extremely creative way to brand the organization and increase awareness. For example, if Zomato is hiring, then it can advertise its jobs and for every candidate referred by a user, Zomato can add $10 in their Zomato account to be used on their next purchase. Flipkart, myntra, amazon and other shopping websites can do the same and offer discounts tousers to refer candidates for suitable job openings.Benefits of social media recruitingIncreased job visibilityEvery time a recruiter posts about a job prospect on social media websites like Facebook or LinkedIn. Both the websites have millions of active users and hence it becomes easier for recruiters to reach out to a large number of candidates using a single platform. Other than 1.5 billion active users, there are various pages on Facebook which are designed specifically for recruiters to post jobs. LinkedIn on the other hand, has 467 million active users (Kaplan, 2010). Organizations have their own profiles and a separate ‘jobs’ section allows users to apply to sundry opportunities available. Every candidate can filter from available jobs based upon their preferred location, expected salaries, profile and industry. Placing and promoting jobs on social media websites is sure to increase the visibility of the job and help recruiters reach out to a much larger audience using a single platform. It has been noted that greater the visibility of the job on social media, greater are the number of candidates who apply for the same. This in turn leads to overall efficiency in recruiting. Improved quality of hire59% of recruiters believe that candidates sourced from social media are better quality candidates as compared to other tools. Using social media, allows the recruiter to filter candidates and target
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