Human Resource Management in Primark : Report

Human Resource Management
Table of Contents

TASK 1............................................................................................................................................1
P1 Purpose and functions of HRM .............................................................................................1
P2 Strengths and weaknesses of recruitment and selection approaches.....................................2
TASK 2 ...........................................................................................................................................4
TASK 3 ...........................................................................................................................................7
P5 Importance of employee relation in respect to HRM decision making.................................7
P6 Key elements of employment legislation and the impact it has upon HRM decision-
making.........................................................................................................................................8
Conclusion ....................................................................................................................................10
REFERENCE ................................................................................................................................11

INTRODUCTION
Human resource management is concerned with recruitment, hiring, development and
retention of employees in an organisation. HR department is responsible for all activities related
to human assets of company. They manage activities through different functions of HRM like
Planning, Organising, Directing and Controlling. Present report is based on Primark, it is a
clothing and accessories retailer. Company offers wider range of clothing products for men,
women and new born children and footwear, confectionery and beauty products etc. This report
includes purpose and functions of HRM, Different approaches of recruitment and selection and
their strengths and weaknesses, benefits of HRM practices and its effectiveness for increasing
profitability and productivity (Brewster, 2017). It also comprises employee relationship,
legislations related to employment and their impact on decision making.
TASK 1
P1 Purpose and functions of HRM
Human resource management is a strategic approach for managing employees in an
effective and efficient manner for achieving competitive advantages in the market. This helps
company in increasing performance level of employees.
Purpose of HRM
The main goal of HR manager is to acquire and hold employees in business to generate
efficient and quality workforce which have required skills and knowledge for attaining objectives
of organisation(Armstrong, 2014) . HRM of Primark has the following purposes: Internal Customer Management: HR of company has many purposes to but main
purpose is to manage their customers by providing them good services. Primark manage
their consumers by maintaining productivity and quality of their staff through benefits
and compensation. Metrics: HRM make interactions with all levels in organisation. They prepare budget and
set goals and objectives for performances. Primark Managers use this to determine costs,
quantify performance outputs of employees and identify certain situations that can help
them in achieving objectives.

 Cultural Sensitivity: Managers keep awareness about cultural aspects. Primark hire staff
from different cultural regions. They have to maintain differences between different
cultural aspects. Because they all have different ways for performing their jobs due to
their culture.
HR functions:
Functions of human resources are related to recruiting, motivation, performance
improvement and motivation of employees. HR manager of Primark company also has some
functions to perform in order to planning for maintain workforce and managing employee
relations(McEvoy, 2012). Generally HR managers have main three functions like in A line
function managers control activities of employees in their departments, in coordinative function
they coordinate activities of business, in staff function managers helps and advice on issues
related to employee recruitment, safety etc. The following are some more functions performed
by HR: Recruitment: It is the most essential function for HR department to perform in order to
acquire human assets for organisation. For this HRM of Primark have to use various
resources for selection of candidates and to retain them in business. Managers have to
develop job description, job posting, connect to candidates, interviewing, discussion for
salary and offering jobs to selected candidates.
 Training and Development: It is the duty of HR manager to train employees for their
job. Primark provides training to their new as well as existing employees. This function
helps employees to know about the work process to do their tasks and assist in acquiring
required skills and knowledge. Performance Management: HR managers are accountable for managing performance of
employees in the organisation. Managers Primark set goals and identify areas for
measuring performance of staff. They give feedback to employees for their work and
provide improvement areas.
 Compensation and Benefits: Managers sets some goals and objectives for every
employee. If they achieve predetermined goals then they become eligible for benefits.
Primark give benefits to employees like Insurance, extended vacations, education funding
for children, sick leaves, paid and unpaid leaves etc.