Strategic Human Resource Management in Cadbury Company

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Purpose and functions of HRM..............................................................................................1
P2 Strengths and weaknesses of various approaches of recruitment and selection....................3
TASK 2............................................................................................................................................6
P3 Benefits of HRM practices for both employer as well as employee......................................6
P4 Effectiveness of HRM practices in order to raise overall profit and productivity.................7
TASK 3............................................................................................................................................9
P5 Significance of employee relations in context with influencing HRM decision making......9
P6 Crucial elements of employment legislation and its influence on HRM decision making..11
TASK 4..........................................................................................................................................12
P7 Illustration of application of HRM activities.......................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................17

INTRODUCTION
Human resource management is strategic approach to place most appropriate personnel in
organisation. HRM is a process through which human capital of enterprise are managed within
association. This is the management function which works to place personnel according to skill,
knowledge, experience of consumer. There are many operations which has to be performed in
an organisation in order to attain goals and objectives. In order to maintain long term relations
with employees, they must be treated as asset. This assist in growth and development of
organisation (Bulgurcu, Cavusoglu and Benbasat, 2010). This report is based on CADBURY
which is second largest confectionery company. Mondelez is owner of this organisation. It has
head quarter in Uxbridge, UK. This report covers purpose and scope of human resource
management in terms of resourcing, relevance of key elements of HRM, internal and factors
which affects HRM decisions making, practicals examples of HRM practices.
TASK 1
P1 Purpose and functions of HRM
Human resource management is a technique through which workforce of organisation are
planned in appropriate manner. Human resource department of organisation deals with training,
compensation, placement of organisation in order to get skilled employees in organisation. In
CADBURY, it works to appoint appropriate personnel according to skills and competencies
(Cox, Arnold and Tomás, 2010). There are many changes taking place in business enterprise, so
it is responsibility of human resource department of CADBURY to create dynamic environment
in association. Different tools and techniques are used by HR manager of CADBURY to increase
contribution at workplace and achieve competitive advantage in industry. These days, changes
are taking place rapidly, so it is essential to implement changes at work place and provide
learning program to employees.
Purpose of HRM are discussed as under-
Workforce planning- Main purpose of HR resource is workforce planning. CADBURY is
an organisation which serve with best quality chocolates. This is because, they motivates
employees to provide best quality services to consumer. There are many departments such as
packaging, purchasing, storing, etc. which are working to serve customers, if there is requirement
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of candidates in any department or expansion of business is planning, then this requirement is
analyse by HR department of CADBURY. Hence they works as workforce planning.
Engage workers- CADBURY operates in different parts of country, hence they have
numerous workers. HR manager emphasise on providing chance to employees for employment
engagement and take part in decision making (Decker, Riley, and Siemer, eds., 2012). They
motivates workforce to work with new and innovative techniques. This helps to improve
efficiency of overall organisation and brand image of CADBURY gets enhanced.
Comply with government policies- Government plays vital role in smooth running of
business. There is difference in political policies as per difference in geographical background.
Hence it is responsibility of managers to implement appropriate laws and commercial activities
are performed as per legal laws. HR manager must have knowledge related to laws, so in case of
alteration in legal norms, modification can be done in commercial activities in CADBURY.
Functions of HRM are as under-
Compensation and benefits- Workforce of organisation is working to earn remuneration.
HR managers are responsible to pay them remuneration on time. This keeps employees satisfied
and this maintains long term relations wit them. This is beneficial for CADBURY because
skilled employees retained in organisation. When performance of employees is up to the mark
then they must be rewarded with monetary and non monetary benefits. This boost their
performance and confidence which helps to maintain long term relations with workers.
Training and development- Training is a process through which knowledge, information,
beliefs, gets polished. This is beneficial for CADBURY as well as employees. This assist in
improving performance of employees (Eisenberger and et. al., 2010). HR managers of
CADBURY must plan different training programmes which improves performance of
workforce. Employees of CADBURY remain satisfied, that they have knowledge related to
current trends.
Maintaining employees relation- there are many employees working in CADBURY
because it operates in different parts of country. So it is essential to maintain harmony and peace
among them. This is responsibility of HR manager. This can be done with planning
entertainment activities, games, picnic, etc. This helps to know about perception of employees
and assist in improving relations among them.
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