Human Resource Management Assignment | Dyson

Human Resource
Management

INTRODUCTION
Human resource management plays an essential role in an organization, their main
concerns is related to employees in respect of hiring, performance, training, compensation,
safety, benefits, wellness and motivation. HRM department divide their functions in major two
parts such as managerial as well as operational functions (An, 2012). Through these human
resource management practices company able to conduct their work in effective manner that
leads to attainment of goal as well as objective properly. Organisation selected for this project is
Dyson which is a private organization founded by James Dyson in year 1991. It's headquarter is
situated at Singapore. Products offering of respective company are vacuum cleaners, hard dryers,
desk fans, hair dryers and many more. There are approx 1200 employees working in respective
company at worldwide level. Topics which are included in this report are purpose as well as
functions of HRM and strength and weaknesses of recruitment and selection process. Along with
this, respective project will include benefits and effectiveness of HRM practices, importance of
employee relation, key elements of employees legislation and it will also include applications of
HRM practices.
TASK 1
P1. Purpose and function of HRM.
Human resource management department plays essential role in an organization because
this department take care of resources and other elements which are required in order to
complete work in effective manner. By adopting this Dyson able to conduct various activities
such as hiring, training, motivating, monitoring and so on. Along with this, its HRM conduct
various function and it is also effective for respective company, some of the major purpose and
function are given below:-
Purpose of HRM:- Staffing: In a firm main purpose of HRM department is to hire candidates according to
their requirement and vacant position (Larson and Gray, 2017). In order to accomplish
this purpose human resource manager of Dyson conduct analysis and identify which
department required new or more candidates then accordingly they conduct hiring
procedure as well as select those employees which help them in attaining their objective.

 Employee relations: It is very necessary for a firm to develop as well as maintain proper
employees relations so that employees fell motivated. In respect of Dyson their employer
conduct meeting on regular basis with their staffs in order to take ideas related to their
new cleaning products design or function. Along with this they also conduct programmes
in which each and every employees interact each other through it they able to maintain
positive working environment at workplace.
Function of HRM:- Training and development: It is one of the main function of respective department and
according to it they develop or design training programs according to need of employees
(Donateandde, 2015). In respect of Dyson, its HR Manager conduct evaluation of skill
and abilities of their employees and then develop training and development programs
accordingly. Through which staffs able to work in respective technology and
manufacturing company in effective way.
 Performance management: According to respective HRM function manager able to
analysis performance of employees and develop motivation activities accordingly. In
respect of Dyson their HR manager conduct evaluation of employees performance so that
they can develop activities which help in motivating employees. In regards of this their
employer create various activities such as reward, appraisal, monetary benefits, involve in
meeting and so on.
These function and purpose of HRM helps Dyson in attaining their objective as well as
target in effective manner. Along with this it will also motivate employees so that they conduct
work properly.
P2. Strengths and Weaknesses of various recruitment and selection approaches.
There are various recruitment and selection procedure which can be adopted by company
according to their requirement. In respect to identify its effectiveness Dyson adopt method in
which they evaluate their strength and weakness, which are mentioned below:-
Selection approach:
It refers to method in which HR manager generally conduct two method i.e. shortlist
candidates and assess applicants in order to decide which candidates is most appropriate for the
vacant position or particular job (Smith, 2016). In order to conducting this method Dyson adopt
several methods like face to face interview, group discussion and many more. But most

appropriate selection method for respective company is interview. There are some weaknesses
and strength of this approach which are given below:-
Strength Weakness
 Through interview interviewer able to
understand interviewee capabilities,
skills and knowledge.
 Through it company also able to hire
appropriate candidates according to
their requirement (Klingner, Llorens
and Nalbandian, 2015).
 In this selection process there is a
chance that candidate may lie or not be
totally honest.
 Sometime after selection process or
interview company may loss the
contact with several good candidates.
Recruitment approach:
There at mainly two methods of recruitment i.e. internals and external through this a
company able to identify as well as select appropriate candidates according to the vacant position
in a company.
Internal method- It refers to method when a company conduct recruitment procedure with their
existing employees. Most effective internal method which can be adopted by Dyson are
promotion and transfer. There are several weaknesses and strength of this method which are
explain below:
Strength Weakness
 Promotion and transfer is cost as well
as time effective procedure.
 Through this company also able to
improve their employees engagement
procedure.
 By adopting promotion and transfer
method manager limit their pool of
candidates for particular job.
 It may develop a gap in particular
workplace .
External method- It refers to method in which company hire its candidates for outside of the
company premises. For this they adopt proper procedure so that they can invite huge pool of
candidates (Marshall and Farahbakhsh, 2013). In respect of Dyson their most effective external
method will be campus recruitment and walk in interview. There are several pros and corns of
respective method which is describe below:

Strength Weakness
 Through campus recruitment and walk
in interview company able to hire best
candidates according for a particular
job profile.
 By this company able to create new
opportunities for external candidates.
 Campus recruitment and walk in
interview is time taking as well as
expensive process.
 It develop chance that potential
candidates within company may feel
demotivated (Dubin, 2017).
TASK 2
P3. Benefits of various HRM practices in firm for both employer and employee.
Through effective human resource practices both employee and employer of a company
get benefits in various ways which help them in conducting work in appropriate manner so that
they can attain goal and target. Some of the major benefits of HRM practices which are
conducted by Dyson are given below in respect of their employer and employees:-
Benefits for employees:- Training and development: It is one of the necessary HRM practices which are conduct
by a HR manager and through it employees of Dyson able to improve their skills, ability
and knowledge of conducting work in effective way. By this employees of respective
company able to enhance their skills, ability and knowledge which help them in
conducting work in appropriate manner.
 Employees Relation: Effective HRM practices leads to proper employees relation which
help in accomplishing work in properly in order to attain goal as well as objective.
Through which employees of respective company feel motivate and satisfied with
working environment. This will also help employees in improving their quality of work
as well as productivity.
Benefits for employers:- Recruitment and retention: Through proper HRM practices employer of respective
company able to recruit appropriate employees for their company which help them in
attaining objective in effective manner (Rosemann and Vom, 2015). Along with this it
will help employer in retaining staffs for a long run this will help them in saving
recruitment cost as well as time.

 Conflict resolution: By proper HRM practices employer able to develop and maintain
proper working situation. According to it manager will develop proper rules and
regulations which reduce conflict situation. It is beneficial for employer because when
there is no conflict situation at workplace then employer use their time in some other
productive work.
HRM practices help employer and employees of Dyson in conducting work in effective
manner so that respective company attain their goal which leads to increase in their profitability
ratio and market shares.
P4. Effectiveness of various HRM practices in context of raising profitability and productivity
There are various human resource management practices which help company in
enhancing profitability ratio and productivities of employees. Through this employer of Dyson
able to attain its objective and target in effective manner. Some of the HRM practices which are
adopted by respective company in order to increase profit and productivity are given below:-
 Training and development: Through training and development employees of Dyson
able to improve their skill and knowledge which help in accomplishing work in proper
manner (Pagell and Shevchenko, 2014). Through this respective company also able to
adopt new technology in their cleaning machines which help firm in attracting customers
that leads to increase in productivity and profitability. Such as by conducting HR
manager of respective company able to train their employees which help them in
conducting work properly in order to attain goal.
 Develop and maintain transparency: It refers to HRM practices according to which
every employees needs to know all necessary things so that they conduct their work in
effective manner. In respect of Dyson, they develop as well as maintain proper
transparency among employees so that each and every staffs know their work and
accomplish it properly. Through this company able to attain goal by enhancing
productivity and profitability. For example by developing as well as maintaining
transparency at respective company HR manager able to satisfy employees and customers
that Dyson conducting their activities in legal and proper way.
 Open communication: By developing and maintaining open communication employer
and employees of Dyson able to interact in proper manner which help in resolving issues
which they are facing at workplace (Ross, 2017). Such as by open communication

respective company able to communicate each and every information in to all staffs in
effective manner.
 Team building: It is essential for a company to develop proper team building culture at
workplace because through it employees interact with each other and accomplish their
work in proper way. In respect of Dyson they adopt concept of an individual is effective
but a team leads to success for a company in more effective manner. So that develop
team of skilled as well as experienced employees according to project which help in
accomplishment of work in effective manner. For example by effective team building
respective company able to accomplish their work in effective manner which leads to
attainment of target.
Above mentioned human resource management practices will help respective company in
enhancing their productivity as well as profitability ratio in effective manner so that they can
attain their goal and retain at marketplace for a long duration of time.
TSAK 3
P5. Importance of employee relations in context to influence HRM decision making
Employees relation refers to efforts of a company in order to develop and maintain
relationship among employer as well as employees. Employees play an important role in an
organisation as they manage day to day operations of the organisation. In addition to this
employees participation in HRM decision making leads to creative and innovative ideas which
helps to achieve organisational goals and objectives (Guest, 2017). The importance of employees
relation in respect of HRM decision making are as follows:
 Enhance motivation level of employees: Involving employees in decision making
process motivates them to share their ideas. In context of Dyson, Human Resource
Management of company involve their employees to share their innovative and creative
ideas which will produce effective result. Sharing of views and opinions enhance
employees knowledge as it force them to update themselves according to the dynamic
environment and motivates because this make them feel the important asset of the
organisation. Strong relationship between superiors and subordinates helps in achieving
personal as well as organisational goals. It is necessary for HR manger of respective

company to develop proper decision in proper way so that their employees feel motivated
and conduct work properly.
 Improves workplace conditions: In respect of Dyson, Human Resource Management of
company believe in participation of each and every employee in process of decision
making (Helmreich and Merritt, 2017). This creates positive environment in the
organization that make employees happy and satisfied. Not only it creates positive
environment but make strong bond between employer and employees. Due to this
employees does not hesitate in sharing their problem with their superior which they are
facing within and outside the organisation. Employees are encouraged to work harder and
smarter to accomplish organisational goals as well as keep them updated regarding
companies rules and policies. It is role of HR manager at Dyson to develop decision
which help in maintain proper working condition so that employees feel motivated and
accomplish activities properly.
 Resolves conflicts: Positive and healthy environment in an organisation results in
conflict reduction. In Dyson, in case any conflict arise, Human Resource Management
deals with it effectively. They involve employees in HRM decision making which create
strong bond, reduce conflicts and misunderstanding. Less conflicts in an organisation
creates positive environment due to which employees can work effectively with
concentration. Strong relation between superior and subordinates results in better
understanding of ideas and opinions. It is essential for respective company to develop
decision that reduce conflict so that they can invest their time in other productive work.
 Enhance productivity and profitability:The main objective of an organisation is earn
maximum profits. In respect of Dyson, HRM must take into concern employees ideas and
views in decision making. This will lead employees to contribute more towards
achieving organisational goals and objectives. Happy and motivated employee work
effectively and use their knowledge to produce productive results. In addition to this ,
superiors and subordinates must share good relation with each other so that they can
share and suggest ideas based on growth of the organisation (Jabbour and Sousa, 2016).
Effective and productive results of Dyson results in increased profits. It is essential for
respective company HR manager to develop decision which help in increasing
productivity that which directly leads to enhancement in profitability ratio.

Hence it can be concluded that, employees participation in decision making process is
essential as it is a source where employees feels motivated to share their ideas and opinions
which increases their morale. Along with this, strong bond between employers and employees
results in conflict reduction which created positive and peaceful environment in an organisation.
Happy and satisfied employees in a company increases productivity and profitability which leads
tom personal growth in an organisation.
P6. Key elements of employment legislation and its impact on HRM decision-making
There are various key elements which impact on human resource manager decision
making process from which one of them is employment legislation. This is so because in Dyson
employer need to develop strategies as well as plans according to rules and regulations which are
develop by government (Jamali, El and Harwood, 2015). Along with this they also need to
consider legislation while manufacturing their cleaning products like vacuum cleaners, hard
dryers, desk fans and many more. Below some major rules and regulation are mentioned which
Dyson need to adopt:-
 Equality act, 2010: According to this act, it is essential for a company to treat their each
and every employees in equal manner which will help them in motivating employees as
well as maintaining positive workplace environment. For Dyson it is necessary for them
to adopt this legislation so that every employees get treated in equal manner and there
will be no chance of discrimination. In respect of this rule and regulation employer of
respective company provide equal opportunities to all staffs through which they feel
motivated and retain at respective workplace for a long time duration. It is necessary for
HR manger of respective company to develop and maintain effective working condition
by adopting equality act. According to which they able to develop decision which leads
to equality at workplace.
 Minimum wages act, 1998: It refers to legislation which is developed by government in
order to set a fix amount of salary which is based on age of employee. In United
Kingdom from April 2008 minimum wage of workers whose aged is above 25 is £ 7.83
per hour whereas workers whose age is belongs between 21 to 24 their minimum wage
will be £ 7.38 per hour. Along with this employees who are aged from 18 to 20 they get £
5.90 per hour (National Minimum Wage Act 1998, 2019). In respect of Dyson, Their
manager decide their employee salary by considering minimum wage act and their skills

as well as knowledge. Through this they able to develop proper working conducting and
this will also reduce chance of conflict situation at respective workplace. It is duty of
respective company HR manger is to decide salary of their employees according to their
skill and minimum wage legislation.
Through these legislation respective company able to conduct their work or functions in
effective manner. Through this employees as well as customers both get satisfied and that will
also leads to attainment of goal in successful way.
TASK 4
P7. Application of HRM practices into work related context, applying specific examples
There are several HRM practices and process which are adopted by Dyson manger in
order to hire effective candidates at its workplace which leads to attainment of target. This will
include identifying vacant position, recruiting employees accordingly, design its role, develop
training program and so on (Mao and et.al., 2016). The most appropriate way to hire employees
for Dyson is external method because through it employer able to hire right candidates for the
right job from huge pool of candidates. There are several HRM practices which are adopted by
Dyson in respect to hire appropriate candidates, some major of them are explain below:-
JOB DESCRIPTION
Company name: Dyson
Job role: Accounting Manager
Job type: Full time
Salary: Negotiable
Location: London, United Kingdom
Required Experienced: Minimum 3 years in respective sector
Candidates must also have experience of CRM software.
Qualification Required: Graduation- BBA or B. Com
MBA in Accounting
Roles and Responsibilities:
 Conduct negotiation and close deal at maximum profit.
 Develop and maintain trusted relationship among accountant, stakeholders, investors
and clients.

 Train as well as guide account executives.
 Forecast budget for organisation's new project.
 Prepare annual accounting report and present in front of senior.
Interested candidates kindly contact on [phone] or send their resume at
[e-mail].
Thank you,
HR Manager
Dyson
PERSON SPECIFICATION FOR ACCOUNT MANAGER
Company --- Dyson
Post Details
Department --- Account
Job title --- Account Manager
Skills
Requirement Essential/Desirable
Ability to handle and leade team Essentia
Good communication and listening skills Desirable
Knowledge
Requirement Essential/Desirable
Good working knowledge of MS Excel,
advance excel, CRM software
Desirable
Experience
Requirement Essential/Desirable
3 year experience in Account department Desirable
Qualifications

Requirement Essential/Desirable
Graduation- BBA or B. Com Essential
MBA in Accounting Desirable
Other
Requirement Essential/Desirable
Knowledge of advance excel and excel Desirable
Know and speck foreign language Essential
CURRICULUM VITAE
Name: XYZ
Email: [e-mail]
Contact: [phone]
Objective: To assure a challenging position at a reputed organization in order to enhance my
skill, knowledge and capabilities.
Qualification:
Class University/Board Grade Passing year
10th Europa School 77.00% 2009
12th Europa School 85.00% 2011
Graduation University of Essex
Colchester Campus
82.00% 2014
MBA (Account) London School of
Business
88.00% 2016
Experience:
Accounting manager- 1 year
TESLA Plc
Accounting Executive- 2.5 years

Whirlpool
Role and responsibilities:
 Train and guide new account executive.
 Interact with investors and clients.
 Develop budget according to company requirement.
Personal skills:
 Hard working
 Team leading skill
 Problem solving and convincing skills
Declaration:
I has declare that all the information given above are true according to my knowledge.
Date:
Time: Signature
Creation of Structured Interview: After conducting advertisement of vacant position at Dyson,
their manager able to get huge candidates attention. Through which they able to select
appropriate candidates for the vacant position from pool of candidates. For which interview has
taken and for it their manager develop various questions which they ask from candidates
(Markus, Sekiguchi and Takeuchi, 2015). Some major question are given below:-
 Can you tell me about yourself?
 What so you know about company?
 Why should we hire you for this position?
 Tell me about strength and weakness?
 Why you leave your last job?
OFFER LETTER
Date: 25th June 2019
Name: XYZ
Address: 567 Street, London,
United Kingdom
Dear,

This is to inform you that you had cleared all round which are essential for eligibility criteria
for the position of Account Manager. We are very pleased to inform you that you can join our
office “Dyson” on 1st August 2019 at the position of “Account Manager” at the salary of
50,000 Euro. Your working hour will be of 8 hour i.e. starting from 10: 00 am and end at 6:00
pm. We are waiting for your acknowledgement of confirmation. For any queries or issues you
may contact to HR department of our company.
Thanks and regards,
MR. YHF
HR manager
Dyson
[phone]
[e-mail]
CONCLUSION
By conducting evaluation of above discussed point it can be summarized that in an
organization there are various HRM practices are conducted which help company in attaining
their goal as well as objective. Through it employees also feel motivated and satisfied which
encourage them in accomplishing their work in proper way. In a firm HRM is very essential
because it plays various functions which help in attaining target. There are also several purpose
of HRM practices as well as there are various method of recruitment and selection which help
company in hiring appropriate candidates. These method have few strength and weakness
through which a company can analysis which method is more appropriate. In an organisation
there are also various key elements of HRM which help employer as well as employees in
conducting their work properly so that their will be enhancement of profitability ratio and
productivity. Along with this, there are several internal and external factors which impact on
decision making process of HRM such as legislation, working condition and many more.
Moreover in a company there are some HRM practices which is essentials to conduct in respect
to hire effective and appropriate candidates at company.