Organizational Behaviour: A Case Study of ASACURA International

Running head: HUMAN RESOURCE MANAGMENT
Human Resource Management
Name of the Student
Name of the University
Author Note

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Introduction:
The importance of the organizational behaviour in the modern day business world is
observed to be significant. With a precise focus on the dynamics of the current business
market, it is petty evident that the intensity in the business operations amongst the various
business organizations is in increasing in a notable manner. This is pretty evident with the
application of the different strategies from the part of the senior management of the
organizations in promoting their business in a more efficient manner than the competitor
organizations. One of the major actor that is influential in the increment of the intensity of the
level of the competition in the modern business is observed to be the entry of the increasing
number of new organizations. Considering the significant threat of the new entries, the
importance of the organizational behaviour is observed be pretty prominent. In order to
identify the impact of the organizational behaviour, it is important to understand the meaning
of the concept. The conceptual definition of the organizational behaviour terms it to be a
study of the human behaviour inside the organizational settings. According to the research,
the organizational behaviour is the elaboration of the human behaviour that a particular
individual exhibits in the effective management of the operational activities within their
roles1.
According to the research, the revitalization of the organizational theory and the
development of a better conceptualization of the organizational life are the prime objectives
of the senior management of the organizations in establishing the better organizational
behaviour2. In a nut shell, the concept of the organizational behaviour is observed to be
focused on the description of the ways in which the individuals interact inside the
1 Huczynski, Andrzej, David A. Buchanan, and Andrzej A. Huczynski. Organizational behaviour. London:
Pearson, 2013.
2 Wilson, Fiona M. Organizational behaviour and work: a critical introduction. Oxford university press, 2018.

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organizations. According to the research, the success of the organizations in the establishment
of the improved organizational behaviour helps the organizations in the improvement of the
effectiveness of the business operations of the organizations3. According to the research, the
dissection of the overall concept of the organizational behaviour was pretty evident with the
formation of the areas such as the improvement of the job performances, increment in the
level of job satisfaction, promotion of the innovative ideas and creative thinking along with
encouraging the leadership4. In order to make sure that the organization behaviour is suitable
for the progress of the organizations, the management of the organizations are observed to
recommend specified actions to the employees and the relevant stakeholders for the
mentioned activities. Hence the importance of the organizational behaviour is pretty
prominent for the modern business organizations.
The paper is focused in the elaboration of the various aspects of the organizational
behaviour of an international insurance company named as ASACURA International. The
paper analyses the mentioned case to identify the organizational behaviour issue that was
present in the mentioned case. With an accurate identification of the business problem, the
paper analyses the issue to identify the relevant stakeholders and the operations of them that
led to the formation of the issue. While elaborating the case, the paper provides a significant
discussion regarding the Tuckman’s team development theory. With the effective
understanding of the case, the paper provides suitable recommendations to the senior
management of the organization in the effective management of the identified issue.
Concept of organization and dependent variables:
3 Barry, Michael, and Adrian Wilkinson. "Pro‐social or pro‐management? A critique of the conception of
employee voice as a pro‐social behaviour within organizational behaviour." British Journal of Industrial
Relations 54, no. 2 (2016): 261-284.
4 Aithal, P. Sreeramana, and P. M. Kumar. "Organizational behaviour in 21st century–'Theory A'for managing
people for performance." IOSR Journal of Business and Management (IOSR-JBM) 18, no. 7 (2016): 126-134.

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As the main objective is to analyse the case on the basis of the basis of the theories of
employee motivation, application of the power, influence on the employees of the
organizations, conflict along with the decision making, it is important to understand the
meaning of the mentioned concepts.
Considering the concept of the employee motivation, it is pretty evident that the
modern business industry is notably influenced with the impact of the motivation and that is
pretty evident with the increasing level of urgency amongst the senior management of the
organizations in the formation of the rewarding policy that has the potential to attract and
motivate the employees of the organizations. The concept of the employee motivation clearly
portrays it to be the means of the providing additional benefits to the employees in
influencing them towards the competition of their operational activities with the improved
amount of quality and quantity. According to the research, the emotions or the moods of the
employees is considered to be one of the prime obstacle for them in the achievement of the
better efficiency and quality and under such situation, it is important for the managers of the
organization to influence the thought process of the employees so that the managers prepare
the employees well for the achievement of the growth and improvement in their operations5.
According to the research, the managers of the organizations are responsible for the
accurate identification of the needs of the employees as that have the potential to aware them
regarding the target and type of the rewards that will be suitable for motivating the employees
for the desired improvement in their operations6. Several researchers are observed to
comment on the suitability of the rewards being one of the top most priority for the success of
the organizations in their attempt of motivating the employees. With a precise focus on the
5 Totterdell, P. A., and Karen Niven. Workplace moods and emotions: A review of research. Createspace
Independent Publishing, 2014.
6 Dobre, Ovidiu-Iliuta. "Employee motivation and organizational performance." Review of applied socio-
economic research 5, no. 1 (2013).