Hyatt Hotel: Past Operations, Current Issues, and Future Goals

This poster presentation discusses the past operations of Hyatt Hotel, a hospitality organization introduced in 1957. It also highlights the current operational issues faced by the organization, particularly due to the pandemic. The presentation suggests short-term and long-term goals for the organization, including sustainable development and product development. The vision of the organization is to provide authentic hospitality and make a difference in the lives of its customers. References from the hospitality industry are also included.

Company overview
The organisation which is taken into consideration
for this poster presentation is Hyatt Hotel. This is the
business organisation which was introduced in 1957
by Hyatt Robert von Dehn and Jack Dyer Crouch.
There are various services which s offered by the
brand such as the services of the hotels and resort,
brand management, hospitality, travel agency. It is
headquartered in Chicago, United States
Foundation Year Research Project
Past operation
. It is observed that the Hyatt hotel is
the oldest type of hotel which
concentrates on the development of
sustainability practices in respect to
the operational activities within the
business organisation in order to
improve the performance of the
organisation and increase in
productivity.
Market development and Product
development
It is identified that the Hyatt hotel will be emphasizing
on developing over the products or services of the
organization in order to gain competitive advantage
and attract customers. It is suggested that the company
can focus on the both tangible and intangible elements
within their operation.
Goals
Long term:
The long term goal for the Hyatt hotel in to provide
with the best experience for its customers by
providing with the better hospitality services.
Short term:
The short term goal for the Hyatt hotel is to
practice the sustainable development in order to
reduce the negative and harmful impact on the
environment
References
Kim, Y.H., Barber, N. and Kim, D.K., 2019.
Sustainability research in the hotel industry: Past,
present, and future. Journal of Hospitality Marketing
& Management, 28(5), pp.576-620.
Mariani, M.M. and Visani, F., 2019. Embedding
eWOM into efficiency DEA modelling: An
application to the hospitality sector. International
Journal of Hospitality Management, 80, pp.1-12.
Vision
The vision of the business
organisation is to provide the
authentic hospitality in order to
make the difference in the lives of
Current operational issues
As it is observed that the pandemic
and the coronavirus has impacted
negatively over the tourism and
hospitality industry. This has
impacted in the growth of the
organisations. In context of Hyatt
hotel the organisation has also faced
various issues related to its
operational activities after the
pandemic.
This has impacted in the huge loss for
the company. As the operational
activities were closed temporary in
the pandemic which has created a lot
of challenges for the organisation.