ICT Innovation: Bluesmart Suitcase

The paper is based on ICT innovation of Bluesmart suitcase which is invented by Bluesmart Inc as an automatic smart luggage system. The system moves the luggage properly by means of autonomous as well as manual modes. The smart luggage can ensure of safety as well as build security for the users. From the built-in-scales towards the GPS tracking along with mobile applications, the bags are not hauling stuffs, but it can make experiences low harrowing. The system is contained of battery which can help the device to charge throughout entire journey of the travelers. The system is benefited the travelers to prevent and identify the theft of their baggage. Smart luggage is a smart suitcase which is contained higher capabilities of device charging, GPS tracking, electronic locks, connectivity of Bluetooth as well as Wi-Fi connectivity. The systems can hard-shell which can contain combinations of the features. The target market of this system is North America and Asia. The features of this proposed system are that the luggage is tracked so that there is ability to track suitcase as it can travel throughout airport. The system is varied with tracking abilities; however Bluesmart uses 3G as well as GPS tracking to find the suitcase.

Running head: ICT INNOVATION
ICT Innovation: Bluesmart Suitcase
Name of the Student:
Name of the University:

1ICT INNOVATION
Executive Summary
The paper is based on ICT innovation of Bluesmart suitcase which is invented by Bluesmart Inc
as an automatic smart luggage system. The system moves the luggage properly by means of
autonomous as well as manual modes. The smart luggage can ensure of safety as well as build
security for the users. From the built-in-scales towards the GPS tracking along with mobile
applications, the bags are not hauling stuffs, but it can make experiences low harrowing. The
system is contained of battery which can help the device to charge throughout entire journey of
the travelers. The system is benefited the travelers to prevent and identify the theft of their
baggage. Smart luggage is a smart suitcase which is contained higher capabilities of device
charging, GPS tracking, electronic locks, connectivity of Bluetooth as well as Wi-Fi
connectivity. The systems can hard-shell which can contain combinations of the features. The
target market of this system is North America and Asia. The features of this proposed system are
that the luggage is tracked so that there is ability to track suitcase as it can travel throughout
airport. The system is varied with tracking abilities; however Bluesmart uses 3G as well as GPS
tracking to find the suitcase.

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Table of Contents
1. Original idea................................................................................................................................4
2. Original business proposition......................................................................................................4
3. Preceding technologies leading to emergent technology.............................................................5
4. Historic trends and drivers...........................................................................................................6
5. Identification of markets originally targeted...............................................................................7
6. Emergence roadmap to commercial success...............................................................................7
7. Critical factors that drove the success of the innovation.............................................................9
References......................................................................................................................................10

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1. Original idea
Bluesmart is the creator of world’s first smart suitcase which is a new travel products
system. It is an ICT innovation in the world powered by second generation technology, where all
the products those are connected with Bluesmart’s application work as the system assisted to
travelers along with the journey (Ivanovic, Milojica and Roblek 2016). The original idea of this
product comes from a global travel technology organization which developed internet of things
travel products. The brand launched the product on crowd funding website Indiegogo in the year
2014 (Arora 2016). This innovative product is an upgradation of travel experiences among the
travelers. This revolution is started three years ago and now it is being used in approximately 100
countries. The main goal of this innovation is to make the journey of travelers enjoyable to reach
its destination. Therefore, this ICT innovation makes travelling more easily as well as efficient.
2. Original business proposition
Bluesmart’s second generation technology is upgraded its location tracking system which
makes friendly with the cellular networks as well as modifies accurateness. This system allows
for faster charging as well as longer duration of the charges. The original business proposition of
Bluesmart is known for pioneering its smart luggage category. Smart luggage system is an
integral part of the suitcase and travel bags which provide owner to secure personal luggage
throughout the trip. The functional as well as security performances are not being kept with the
changes of the society having boost mobile international travelers of changing lifestyle
(Chavarría-Barrientos, Camarinha-Matos and Molina 2017). Concerns above the security of the
precious contents in the luggage are acceptable when the luggage is being left unattended in

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areas like airport, train and ferry luggage compartments. The implementation of the smart lock
technology determined luggage empowers the business partners and customers for designing
new products with innovative selling points. It sustains leadership into the competitive global
travelling industry.
3. Preceding technologies leading to emergent technology
The Bluesmart is a higher quality carry-on suitcase which can control from the phone.
From the app, the user can lock as well as unlock, weigh it, track the location and notified if
when the user will leave it behind in addition to find more about the travelling habits of them.
The luggage industry is innovated drive by means of tracking and automated system (Ghazal et
al. 2016). The smart luggage is used for the bags as well as suitcases with different tech savvy
features like Wi-Fi hotspots, Bluetooth, digital scaling as well as RFID. The system incorporates
technological features into offerings in ever changing businesses world. The luggage company
such as Bluesmart is invested in incorporation of the technology into the products as well as
offered improved tech savvy features to clients (Conci et al. 2015). The technology boosts factor
for the smarter luggage markets. The technology providers tied the hands with the luggage
manufacturers for presenting innovative solutions which facilitate the customers to have journey
with greatest comfort like luggage tracking, charging of USB, digital scaling as well as remote
locking (Hu et al. 2016). New players are entering in the market to attain furthermore gain
technical knowledge for betterments of the products collection. The technical market is
segmented in connectivity, charging of USB and others.

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4. Historic trends and drivers
The historic trends as well as drivers of Bluesmart suitcase increases into the tourist
traffic as well as air travel worldwide. Economical trends have strengthened the market prospects
with rise in household incomes drives the customers for spending on the luggage. It expands the
middle class population worldwide with expansion of fuel market. In the year 2016, connectivity
of technology has key significant share of the market. As per the research, the smart luggage
market is being expected to reach $2,353.2 million by the year 2022. There is an increase in
international travel as well as internet penetration is major drivers to introduce technology
applications in the luggage industry (Turk et al. 2016). There is growing penetration of IoT has
being compelled the players into the baggage segments for equipping luggage with the smart
features like advanced locking system. It is expected to gain tech savvy clients to larger scale
over forecasted timeframe.
There is also an increase in travel and tourism, innovations into the product designing,
demands of the IoT applications and shifting of the customers to force the organization to be
focused on embedding technical features. Bluesmart is innovated with addition tracking system
and locking system to create a niche smart luggage market (Mohnen, Polder and van Leeuwen
2017). The luggage industries are added technical features to the luggage products for addressing
the stagnant innovations. The smart luggage is used for the bags as well as suitcases with
different tech savvy features like Wi-Fi hotspots, Bluetooth and others digital technologies. The
technological innovation drives smart carry on the bags market to larger extent. The prime
advantage of this ICT innovation is hassle free travels. For an instance, range of the baggage

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from the company Bluesmart is consisted of digital handles which has digital scale to measure
weight of the bags.
5. Identification of markets originally targeted
The target market of this smart luggage system is the travelers of North America as it is
expected to hold more shares in this innovation. The country is expected to adopt technical
advanced products as well as presence of the manufacturers those are focused on innovative
designing of product. Asia Pacific is also expected to gain higher growth, owned to increase in
air traffic. Advancement of the technology is enabled the customers towards enjoying the
journey with higher degree of comfort. The connectivity of the technology is expected to hold a
share of the smart luggage throughout forecasted time. The system is connected with the users by
means of companion application (Gërguri‐Rashiti et al. 2017). Those applications are provided
the users with travelling experiences as well as offering information throughout scheduling of
flights, exchanging of currency, weather in addition to destination gates. Using the SIM cards for
access to the internet is being expected to offer growth of the smart luggage system in the
targeted market. The players into the smart luggage market are being focused on development of
product for gaining a competitive advantage. Bluesmart is introduced Series 2 as a new smart
travel products system.
6. Emergence roadmap to commercial success
The smart luggage system is used at 344 airports around the entire world with success
rate of 99.9% with management reporting systems. It will make the baggage handling effective
so that the users can travel their destination without any fear of lost of luggage. The system is

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commercial success of travel life so that the users can travel to their destinations easily
(Birudavolu and Nag 2019). The luggage can convey its weight, track the location that follows
the users automatically and also manually be in touch with the technology which can bring a true
potential in the target market. It motivates the project to be user friendly and operates by means
of Smartphone. This system has automatic tracking system which can update each time the
luggage is into the movement. The tracking system is taken online by means of cloud technology
(Conci et al. 2015). The system will come with GSM module that can help to triangulate the
locations when GPS is being failed to recover the data. The Bluesmart series 2 is a slick smart
luggage set by means of GPS as well as remote locking. It is upgraded way to travel with the
smart luggage whether it is not jetting approximately the globe in first classes. The smart luggage
company is behind set of products which has innovative product, features as well as design of the
Bluesmart suitcases.
Figure 1: Roadmap of success of Bluesmart suitcase
(Source: Ghazal et al. 2016, pp-5)
Automatic
tracking
system
GSM
Module
Bluesmart
series 2
North
America
Market

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7. Critical factors that drove the success of the innovation
Following are the critical success factors which can drive the success of the innovation
are:
1. The baggage is coded labels contains different pieces of data like license plate number
which can have information related to flight as well as handling of requirements (Turk et
al. 2016). The passengers can review the luggage placed into the conveyor belt where the
RFID reader can scan the labels and analyze the data availability.
2. The system can reduce number of human interventions and hence there are low risks of
errors.
3. It is an innovative solution which can enable checking processes into the transit zones.
The luggage is being programmed to load in wrong flight, and there is an alert which is
set off (Gërguri‐Rashiti et al. 2017).
4. The tracking program in the proposed system is being monitored in real time by the RFID
readers at key control points (Mohnen, Polder and van Leeuwen 2017). The baggage is
identified along with handled properly so that the users can lock the baggage.
5. It enables the ground staffs to search for the baggage rapidly as well as removes it as
required by the legislations.

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References
Arora, S., 2016. Innovative Pedagogies-Development of an Interactive e-Portal'School
Bag'. International Journal of Information and Education Technology, 6(11), p.890.
Birudavolu, S. and Nag, B., 2019. Business Innovation and ICT Strategies. Palgrave Macmillan.
Chavarría-Barrientos, D., Camarinha-Matos, L.M. and Molina, A., 2017, September. Achieving
the sensing, smart and sustainable “everything”. In Working Conference on Virtual
Enterprises (pp. 575-588). Springer, Cham.
Conci, M., Mion, L., Morganti, E. and Nollo, G., 2015. Smart Trentino: An inclusive territory for
the wellbeing of all. Spatial planning, health SyStemS and ageing in the alpS, p.25.
Gërguri‐Rashiti, S., Ramadani, V., Abazi‐Alili, H., Dana, L.P. and Ratten, V., 2017. ICT,
innovation and firm performance: the transition economies context. Thunderbird International
Business Review, 59(1), pp.93-102.
Ghazal, M., Ali, S., Haneefa, F. and Sweleh, A., 2016, March. Towards smart wearable real-time
airport luggage tracking. In 2016 International Conference on Industrial Informatics and
Computer Systems (CIICS) (pp. 1-6). IEEE.
Hu, J., Leung, V.C., Yang, K., Zhang, Y., Gao, J. and Yang, S., 2016. SMART GRID INSPIRED
FUTURE TECHNOLOGIES. SPRINGER INTERNATIONAL PU.
Ivanovic, S., Milojica, V. and Roblek, V., 2016. A holistic approach to innovations in tourism.
Mohnen, P., Polder, M. and van Leeuwen, G., 2017. ICT, R&D, and Organizational Innovation:
Exploring Complementarities in Investment and Production. NBER Chapters.

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Turk, Ž., Sessa, C., Morales, S. and Dupont, A., 2016, September. Responsible research and
innovation in ICT–a framework. In International Conference on Internet Science(pp. 239-243).
Springer, Cham.