Ideas Testing and Summary

Idea Planning

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................3

INTRODUCTION
The present report is based upon a business idea i.e. Bamboo bottle. This is a new innovation
done by an organisation to provide good and healthy drinking measures. This bottle has zinc in
it which is very effective for the health of people. It is important for the company to analyse
market before launching the new bottle in market. There are some of the factors analysed in this
report which are in regards to launch of this new bottle.
 Customers – The new bottle is made of bamboo and these are biodegradable bottles.
Customers will be attracted towards this bottle as it has various benefits. In these bottles,
zin is added so that it enhances the effectiveness of this bottle. For using this bottle,
customers will be more attracted as this is beneficial than plastic bottles.
 Competitors – the main competitor of new bamboo bottle is plastic bottles. These are first
choices of customers before buying water bottles. Plastic is more cheap and it lasts for
long. Thus, the producers of plastic company sell the bottles at low price. This is the
biggest disadvantage that bamboo bottles will be having. Also, plastic bottles are more
durable and they costs less than bamboo bottles to customers.
 Product/service – The new product is bamboo bottle which is a good and effective
innovation done within bottles. These bottles are helpful in purifying the water constantly
and adding various health benefits to water by added zinc. These bottles are more durable
than the plastic bottles. These bottles can be repeatedly used and managed by the user.
 Suppliers – The suppliers of this bottle include zinc suppliers, bamboo suppliers and the
machinery for processing the bottles. This company can have as much suppliers as there
are plenty of suppliers of these products within market. It is always good for the
companies to have more suppliers in order to manage the processing and production of
bottles.
 Business location – The business location chosen for the selling of water bottle is markets
which are crowded. Here, this bottle can be sold to various people and marketing of this
bottle can be done effectively.
 Industry – The bottle industry is one of the profitable industries of world. There are lot of
opportunities to develop profits in this sector. The major competitor in this industry is
plastic. Bamboo bottles are new innovative bottles which are liked by the customers.

 Demographics and segmentation – the new bamboo bottle is sold to the customers of
different ages, different income sectors. The new bottle is sold at affordable price and this
is managed that all bottles are competitive enough to provide benefits to people. It is
important for the company to manage the marketing of this botte effectively so that it can
reach the customers.
 Target market – The target market of bamboo bottle is whole population as bottles are
needed by every individual to carry water. This is sold at an affordable price to the target
customers. The target customers of bamboo bottle are all those people who are health
conscious. Moreover, it is important for the bamboo bottle to provide safety measures
and manage the marketing of this company.
 Market need – There is need of having innovative bottles within market so that they are
able to manage the work in effective manner. There is requirement for the company to
analyse the demands and needs of customers before launching the bamboo water bottles
within market.
 Competition – There is high competition within the bottle industry as these are a basic
requirement of a human being. There are different bottle companies working across the
world. There are various materials by which bottles are developed. One of the major
material used by companies to make bottles is plastic. So, the bamboo bottles have to
compete with the plastic bottles for sustaining in market.
 Barriers to entry – Thee is great disadvantage for the bamboo bottle within market which
is barrier of plastic bottle companies. These will never allow the bamboo bottles to come
in market easily. It is important for the bamboo bottles to manage the working and
processing as well as marketing of the company effectively so that there will be no
plastic bottles left.
 Regulation – There are some regulations given by the government for selling bottles
within market. For selling of water bottles, there are some regulations which are
mentioned below –
1. A formal application regarding the description of bamboo bottle
2. Sourcing of engineering and hydrogeological reports
3. Sourcing of water and finished product analysis results