Ideological Opportunity in Food Industry

This article discusses the ideological opportunity prevailing within the food industry due to the shift of customers towards digital platforms. It explores the use of technology and mobile apps to cater to the rising need of customers and the importance of contactless ordering, payments, and pickup processes. The article also highlights the impact of Covid-19 on the food industry and the need for strict norms and controls.

Ideological Opportunity
in Food industry

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
The concept of the ideological opportunities tends to provide one of the most fertile and
successful grounds for the innovation within a specific sector. There is an ideological
opportunity seen within the food industry comprises of use of internet and other digital
platforms. A long restaurant waiting and being in long queue for turn at grocery store are quite
commonly seen within the food industry (Du, 2021). Thus, a rapid ideology opportunity has been
seen within the food sector based on mobile app and improved use of technology to get online
nutrition facts and delivery of products at just one finger tip.
Main Body
With respect to the information provided by the Hu, R. and Wang, W., 2021, it has been
seen and analysed that the food industry has started experiencing a shift over the digital space
from search engines to a more personalised driven consumable food industry comprises of
eminent food bloggers and media house. Thus, an analysis can be made technology upgradation
and coming up with mobile marketing and digital app are presenting an effective ideologically
opportunity within the food sector to attract and cater larger number of customers who want to
get rid of long waiting ques. Therefore, making investment in developing new and improved
mobile app and digital platforms that supports better and more effective contactless ordering,
payments and pickup processes are likely to stick around food sector as ideological opportunity
(Li, 2021).
Further, with respect to the information provided by MIKE GERAGHTY, 2021, it has been
seen that the food retailers and entire food and beverage sector has needed to be operate in a
different way due to the pandemic of covid-19. Thus, many new controls and check has been
applied to food industry and no gathering and physical presence has been allowed which tend to
have an immense shift within the supply chain and delivery process of the food sector. Further,
the global pandemic of Covid-19 has created new habit of not going to anywhere and thus,
consumers are now more relying on the grocery retailers and restaurants to ensure regular
supplier of a healthy food products (Soukup, McCleskey and Holloway, 2021). Thus, a high
ideological opportunity is being seen within the food sector to have a crisis spark of innovation
based on technological upgradation enabling a contactless ordering, payments and pickup
process during the prevailing conditions of Covid-19.
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Based on the analysis and review of above secondary sources of information it has been seen
that there is an ideological opportunity prevailing within the food sector creating an opportunity
to make up a better and more effective use of the technology to meet the rising need and shift of
customers towards digital platforms (Du, 2021). As per the prevailing opportunity, it has been
reviewed that the coming up with a digital mobile app that provides and ensures the facility of
selection of the main ingredient of a recipe and food item by the restaurant is providing a great
and successful opportunity in food sector. It has been seen that there are many apps that are
offering food delivery but none of these are ensuring selection of the ingredients of the food,
thus, its being a new idea which facilitates a most personalised and healthy meal for the
customers (Li, 2021). Thus, Further, with respect to the information provided by the Wang, M.,
2021, it has been seen and analysed that the having ineffective food safety revamped within the
online ordering and delivery of food product is also leading an improved ideological opportunity
within the food sector comping of careful washing and unpacking of the fruit and vegetables.
Thus, ensuring proper packing of the food product while delivery of the food items during the
use of online platform and mobile app has been also become vital to effectively garb the
ideological opportunity revealing within the food sector (Soukup, McCleskey and Holloway,
2021).
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CONCLUSION
On the basis of current study, a conclusion can be made that an ideological opportunity is
being seen with the food sector that has been boosted up because of the recent pandemic of
Covid-19. It has been summarised that a shift in customers towards the habit of not going
anywhere has been seen after covid-19 thus, there is requirement of online and digital platforms
to meet the food needs and expectation of customers. Further, a summarisation has been also
made that the, many strict norms and control are also being seen in food sector which created
ideological opportunity for coming up with contactless ordering, payments and pickup processes
within food sector.
REFERENCES
Books and journal
Du, Z., 2021, August. Cultural Development of Ideological and Political Education under the
Background of Big Data. In The Sixth International Conference on Information
Management and Technology (pp. 1-5).
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Hu, R. and Wang, W., 2021, April. Exploration on the implementation path of ideological and
political education in colleges from the perspective of “Internet+”. In 2021 International
Conference on Internet, Education and Information Technology (IEIT) (pp. 457-461).
IEEE.
Li, Y., 2021, April. Guiding English Teaching in Higher Vocational Colleges with Concept of
Courses for Ideological and Political Education. In 2021 2nd Asia-Pacific Conference on
Image Processing, Electronics and Computers (pp. 465-468).
Soukup, J.R., McCleskey, C. and Holloway, H., 2021. Ideological Setting. In Party and
Factional Division in Texas (pp. 3-13). University of Texas Press.
Wang, M., 2021. The Innovative Role of the Internet in Ideological and Political Education of
College Students. In The History and Logic of Modern Chinese Politics (pp. 409-412).
Springer, Singapore.
Online:
MIKE GERAGHTY, 2021. COVID-19 is Changing the Food Industry. [Online] Available
Through:< https://sensientfoodcolors.com/en-us/global-markets/covid-19-changing-food-
industry/ >.
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