Marketing Plan for The Idle Rocks: Attracting New Potential Customers

MARKETING PLAN
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Table of Contents
INTRODUCTION...........................................................................................................................3
Marketing mix..............................................................................................................................3
The marketing environment ........................................................................................................4
The marketing environment (PESTLE).......................................................................................5
Creating customer value and engagement...................................................................................6
Effective use of digital marketing................................................................................................6
Conclusion ......................................................................................................................................6
REFERENCES................................................................................................................................8
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INTRODUCTION
The Idle Rocks is one of the luxury hotel situated in United Kingdom. This is a three star
hotel. The organization is associated with the Relais & Chateau Hotel chain. The property is
situated at a traditional fishing village called as St Mawes. The idle rock based boasts excellent
sea view can grab from the respective location. The rocks feature can witnessed at the property
which make the stay more luxurious. The purpose of this marketing plan is to attract the new
potential customers after the pandemic situation gets an over. Along with sustaining the existing
customers new customers are also targets with the use of this marketing plan.
Marketing mix
Product
The Idle Rocks is currently offering various facilities in the outdoors side which include
outdoor furniture, beach front, sun terrace and terrace. IN the food and drinks segment company
is offering special diet menu, breakfast, bar and restaurant (Anning-Dorson, 2019). Different
activities customers can enjoy at a location like hiking, beach, movie nights, tennis court and
such other activities. Services of the hotel include housekeeping, concierge service, luggage
storage, dry cleaning, 24 hours front desk and room services.
Price
Company adopted the competitive pricing practice where it charges according to the
market competition. The aim of the company is to attract the middle class and upper class
economic background of customer base (Chetthamrongchai, Jermsittiparsert and Saengchai,
2019). Competitive pricing allow the company to offer discounts and seasonal offers to attract
customers.
Place
The Idle Rocks is situated at a beach side which make the location look perfect for the
holiday. The location offer a complete stay for all kinds of potential customers belong to any age
group or category along with any gender (Choi and Kandampully, 2019). Travellers across the
global can come and stay at the property to make the stay luxurious and convenient.
Promotion
Company can use the digital marketing, email marketing, social media marketing, search
engines and such related techniques to promote the brand in respective target market
(Dewnarain, Ramkissoon and Mavondo, 2019).
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