Trends and Challenges in International Human Resource Management at Google

Running head: IHRM 0
INTERNATIONAL HUMAN RESOURCE MANAGEMENT

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Executive Summary
The following report will be discussing about the trends and challenges faced by Google and it
affect International human resource management. The first section deals with the introduction of
the report. The other section deals with the different types of trends and their impact on IHRM
practices. The trends discussed in the reports are Artificial Intelligence, social media, gender
equality and empowering of the managers. After the discussion of the trends the future
implications of them are discussed in the company.
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Contents
Introduction......................................................................................................................................4
Trends in IHRM at Google..............................................................................................................4
Artificial intelligence...................................................................................................................4
Gender Equality...........................................................................................................................5
Social media.................................................................................................................................6
Empowering manager to assist employees..................................................................................6
Future implications of trends...........................................................................................................7
Conclusion.......................................................................................................................................7
Bibliography....................................................................................................................................9

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Introduction
An MNC operating internationally faces various challenges or trends in today’s world.
These challenges are due to the dynamic business environment where something new is always
coming up and the old is fading away. The challenges or trends coming up could affect the
company either positively or negatively. These trends greatly affect the International Human
Resource Management practices of a company. One such company is Google that follows the
best IHRM practices in the world where it focuses on providing excellent treatment to employees
and it provides the best training to the global employees to minimize the cultural shocks. Due to
globalization, various dynamic changes are happening in the environment that is affecting the
International human resource management practices of Google. The following essay will be
discussing about various trends and challenges and their impact on the international human
resource practices of Google.
Trends in IHRM at Google
Artificial intelligence
In 20th century, the companies are facing various trends and challenges. Some of the
trends are large-scale panic for acquiring the right workforce, evolution of artificial intelligence
and data insights, high focus on agility, increased importance of organizational culture and
working environment by employee and debate on bringing in more females and minorities at
work place (Apperly, 2019). These are impacting the IHRM policies of the Google. One such
trend is the coming up of Artificial intelligence. The artificial intelligence is all concerned with
automation and making every day’s task of employee easier. In a report by Personnel Today, the
AI is used by around 38% of the organizations (Farndale, 2017)While in another report by
Bersin by Deloitte, it was claimed that 33% employees believe that the AI would augment their
jobs in future (Donier, 2015). The Artificial intelligence has impacted the International Human
resource management practices at Google. It has affected the areas of recruitment and selection,
training and development, and workforce retention internationally. The usage of AI has made the
global hiring process of Google easier. The process of hiring is no more a tedious job where
analyzing the applications of every candidates took decades. The manual screening of candidates