Sample Assignment on IMC Campaigns
19 Pages3357 Words479 Views
Added on 2021-04-17
Sample Assignment on IMC Campaigns
Added on 2021-04-17
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Running head :IMC CAMPAIGNSIMC CAMPAIGNSName of the StudentName of the UniversityAuthor Note
1IMC CAMPAIGNSExecutive SummaryThe given report throws light on the two chosen Integrated Marketing Communicationsstrategies of the companies Always and Go pro respectively. The report follows a systemticformat whereby a brief Introduction into the given scenario has been provided along with thedetails of the chosen acts. The introduction of the report is followed by the Analysis of the IMCstrategy of each company which thoroughly analysed every aspect of the IMC Startegy applied.The latter half of the report draws a comparison between the two campaigns and states thepreference for one of the ads. Certain recommendations as to how the IMC Plans of thecompanies can be improved have also been provided.
2IMC CAMPAIGNSTable of ContentsIntroduction......................................................................................................................................3IMC Campaign 1: Always...............................................................................................................3Briefing........................................................................................................................................3Target Audience...........................................................................................................................4Campaign and Marketing Objectives..........................................................................................4Campaign Idea.............................................................................................................................5IMC Tools....................................................................................................................................6Overall Critique...........................................................................................................................7IMC Plan 2 : Go Pro........................................................................................................................8Briefing........................................................................................................................................8Target Audience...........................................................................................................................8Objectives....................................................................................................................................9Campaign Idea...........................................................................................................................11IMC Tools..................................................................................................................................12Overall Critique.........................................................................................................................12Recommendations..........................................................................................................................13Comparison....................................................................................................................................14Conclusion.....................................................................................................................................14References......................................................................................................................................15
3IMC CAMPAIGNSIntroductionThe primary objective of the given report is to anayse two sets of Interated MarketingCommunications technique as used by two famous Advertisment campaigns. The chosenadvertismet campaigns are Always # LikeAGirl and Go Pro be a hero. The company Always, is a personcal care company which offers various items of womenhealth. The section of camapign which was used as a part of this report was the campaign herethe girl power was encouraged (Ahmed and Rafiq 2013). The second company Go Pro sellscontemeporary cameras which are waterproff and can capture all the movements of a person.The section of IMC Strategy used is the Be a Hero one. This campaign encouraged the users tolive life like a hero.The given campaigns were chosen because they serve as an excellentexample of how the integrated Marketing campaign should be ideally carried out by company.The report follows a systamztized format whereby the compoenents of the two differentadvetisments have been discussed with respct to the Rationale, IMC startegies used,Communciation and Marketing Objective, Target audience and Campaign contents. Certainrecommendations to improve performance and the comparison between different advertismentshave also been provided.IMC Campaign 1: AlwaysBriefingThe video starts with various girls and women being asked to do different activities like agirl. A man as well as a little boy was also asked about the same and they then portrayed how a
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