Marketing Mix: Apple Watch Series 6 and Fitbit Versa 2

MARKETING MIX

EXECUTIVE SUMMARY
Marketing mix refers to combination of company’s product, place, price and promotion strategy
which when utilised effectively and efficiently will contribute towards growth and development
of company. Present report will brief on the same covering various aspects which determines
how an organisation function in competitive world and defines its position where it wishes to be.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
TARGET MARKET....................................................................................................................4
MARKETING MIX.........................................................................................................................5
PRODUCT ELEMENT...............................................................................................................5
PRICE ELEMENT......................................................................................................................5
PLACE ELEMET........................................................................................................................6
PROMOTION ELEMENT..........................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1