Macro-environment of Vodafone Enterprise
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Added on 2020-10-23
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Business Strategy INTRODUCTION 1 TASK 11 P1: Impact and influence the macro-environment of Vodafone 1 M1: Analysing macro-environment and identifiesstrategiesmanagement decision 4 TASK 25 P2: Assessment of internal environment of enterprise 5 M2: Strengths and weaknesses of firm's internal capabilities, structure and skill set7 TASK 37 P3: Porter's five forces model 7 M3: Devising appropriate strategies to improve competitive edge and market position 8 TASK 48 P4: Strategic directions
Macro-environment of Vodafone Enterprise
Added on 2020-10-23
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1: Impact and influence the macro-environment of Vodafone.................................................1M1: Analysing macro-environment and identifies strategies management decision..................4TASK 2............................................................................................................................................5P2: Assessment of internal environment of enterprise................................................................5M2: Strengths and weaknesses of firm's internal capabilities, structure and skill set.................7TASK 3............................................................................................................................................7P3: Porter's five forces model.....................................................................................................7M3: Devising appropriate strategies to improve competitive edge and market position............8TASK 4............................................................................................................................................8P4: Strategic directions and options available to enterprise........................................................8M4: Strategic management plan..................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONBusiness strategy is defined as company's working plan which is formulated with anobjective of achieving vision, development of employees, gaining competitive advantage andimproving financial performance so as to sustain in market for longer period of time. For this,organisation requires an effective management who has attained more skills and capabilities tomake an effective decision and strategic planning. This will help an organisation in achievinggrowth and success and compete with rivals in an effective and efficient manner. The presentassignment report is based on Vodafone company which deals in telecommunication sectorwhose main motive is to provide an effective telecom services with better network so as tofacilitate customers in connecting people. It has been operated in different regions such asAfrica, Oceanic, Asia and Europe. The project covers the macro environment and its impact onthe business operations of Vodafone. VRIO/VRIN model has been also discussed under thisreport along with the strategic capabilities which are required to be possessed by company.Competitiveness of telecommunication sector of UK by using Porter's five forces are alsosummarised under this report (Firnkorn and Müller, 2012). TASK 1P1: Impact and influence the macro-environment of VodafoneVodafone is operating its business operation on large scale thus they are much affectedfrom the various factors arise due to business environment which are complex and contingent innature. Macro-environment factors includes political, economical, social, technological etc.which forces the management of Vodafone to make changes in their decisions and plans onregular basis so a to deal with such factors in such an effective way that will help in achievingprofitable outcomes. Therefore, the management of Vodafone are liable to analyse such factorsthrough conducting PESTLE model which are described as below:Environment analysis is an essential need of an organisation due to which themanagement can able to identify the factors and its impact which enable them to make furthersuitable actions and plans to deal with them in more effective and efficient way. PESTLEAnalysis is considered as an effective tool which help company in identifying several factorswhich makes either or positive manner. Vodafone conducts its business at global level thus1
essential for them to analyse complexity of business environment with the help off PESTLEAnalysis are defined as below:Political factors: Such type of factors includes political conditions which largely affectsthe performance of Vodafone due to their business operated at global level. Every country hastheir own political system which are required to be understand by every organisation operated atsuch country and if management fails then huge amount of penalties and fines are imposed oncompany due to non-compliance (Klettner, Clarke and Boersma, 2014). Therefore, Vodafonecan able to exist in UK market for longer period of time when the company successfully operatedits business according to the rules and regulations imposed by UK government. Example,fluctuations in political conditions may affects the current taxation rate which directly makesimpact on the prices of the services offered by Vodafone due to which it brings difficulties forcompany to maintain their customer strengths if political conditions are unfavourable tocompany.Economical factors: It is related with with factors includes fluctuations in exchangerates, unemployment, inflation and other more which makes huge impact on the currentperformance of Vodafone. As Vodafone operated business in various countries thereforeeconomy of such countries are very much affected their business operation either in negative orprofitable way. Example, at present times, the economy of UK decreases slowly which makeshuge impact on the income of people due to which they are showing less interest to adapttechnology. It is not a good sign for Vodafone. Therefore, every organisation will focuses toexpand business in developed countries.Social factors: It is related with factors includes behaviour, interest, culture etc. whichforces management in making changes in their pre-planned decision so as to fulfil needs andrequirements. Mostly young people prefer to adopt advanced technology in the smartphones soas to exist with trends. Therefore their needs and preferences are required to be considered byVodafone in order to retain them with company for longer period of time. For example, Mostlyusers are willing to buy fast network services at an affordable prices which directstelecommunication companies to reduce the prices of their telecom services (Smink, Hekkertand Negro, 2015).Technological factors: Such factors includes adoption of advanced technology andequipments which enhances the capability of companies to provide quality products and services2
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