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Macro environment, structure and skill set of firm

   

Added on  2020-06-06

19 Pages5043 Words313 Views
BUSINESS STRATEGY
Macro environment, structure and skill set of firm_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Impact and influence the macro environment of Vodafone...................................................1M1 Analysing macro environment and identifies strategic management decisions...................4TASK 2............................................................................................................................................4P2 Internal environment and organisation capabilities...............................................................4M2 Strengths and weaknesses of firm's internal capabilities, structure and skill set .................7TASK 3............................................................................................................................................7P3 Porter’s five forces model......................................................................................................7M3 Devising appropriate strategies to improve competitive edge and market position.............9TASK 4............................................................................................................................................9P4 Bowman’s strategy clock model............................................................................................9M4 Strategic management plan.................................................................................................11CONCLUSION..............................................................................................................................12.......................................................................................................................................................12REFERENCES..............................................................................................................................13
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Macro environment, structure and skill set of firm_3
INTRODUCTIONBusiness strategy is long term action plan which is designed to accomplish specific goalsof objectives or goals. It is a method to bring regarding desired future like for an instancesolution of problem, achieving goals of firm etc. Strategy is helpful in achieving long term goalsin an effective as well as better manner. It is related with seeking of competitive advantage atmarket place at business preferably than the corporate level. Competitive advantage is anythingwhich provides an organisation as comparison to to its strong competitors in order to attractingthe consumers as well as defensive itself (Ackermann and Audretsch, 2013). Under this,company attract the consumers, strengthening performance, accomplish organisational aims andcompete successfully. This present report is based on Vodafone company. It deals intelecommunication sector which main motive is to make improvement in services of smallmarket of United Kingdom. This firm operates its services in regions of Africa, Oceania, Asiaand Europe. It opearts its busienss in more than 50 countries. Under this report mentions aboutaffect as well as influence macro environment and also business strategies. ‘VRIO/VRIN’ modelwill be discussed about identification strategic capabilities which are posses through company. Ingiven assignment, competitiveness of the telecommunication sector of United Kingdom throughusing model of Porter’s five forces is going to discuss.TASK 1P1 Impact and influence the macro environment of VodafoneExternal environment is combined of all those factors which affect business operationfrom outside of an organisation. External environment of a company consists variety of differentfactors which impact on performance as well as behaviour of an organisation. Action of all thesefactors can be impact directly and indirectly (Alsoboa and Aldehayyat, 2013). Main factorswhich impacts on business is competition degree. 1) PESTLE model for environmental analysisEnvironment analysis is helpful in determining those factors which impact on businessnegatively. It is a strategic tool to determine internal and external elements which affectperformance of company. There are several tools of environmental analysis which companyused. PESTLE analysis is used in business for gaining information regarding circumstances of1
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