logo

Impact and Role of Packaging on Consumer Buying Behaviour

11 Pages3179 Words55 Views
   

Added on  2020-06-06

Impact and Role of Packaging on Consumer Buying Behaviour

   Added on 2020-06-06

ShareRelated Documents
Impact and role of packaging onconsumer buying behaviour
Impact and Role of Packaging on Consumer Buying Behaviour_1
ContentsINTRODUCTION...........................................................................................................................1Literature Review............................................................................................................................2Expected Findings...........................................................................................................................6Structure of final report...................................................................................................................6REFERENCES................................................................................................................................8
Impact and Role of Packaging on Consumer Buying Behaviour_2
INTRODUCTIONThere are different set of expectations that customers have before making any type ofpurchases. It is important for the business to make sure that they are able to understand therequirement of customers and services are delivered accordingly. The rate of competition aroundthe world is high, main focus of any firms is to gain maximum profit (Raheem, Vishnu andAhmed, 2014). For this purpose, they make use of strategies that enable to raise the satisfactionlevel of service users. Customers prefer to make use of the products that are able to meet theirneeds. Generally, people tent to buy products that are delivered to them at high quality and oflow price. There are promotional strategies that are applied by the business so that positiveperception within the mind can be developed among customers with the help of which the rate ofsales and profitability can be raised. There are condition in which brand image is develop, itinclude ways like pricing strategy, quality of products or quantity that is developed, etc. Withthis respect, packaging is an important aspects that enable to make the product different fromothers (Simmonds and Spence, 2016). There are conditions in which different type of companiesare focused on improving their packaging so that they are able to develop unique identify fortheir products. This enables to create or develop interest for the products and purchase decisionare made by customers. So as to carry out the research in effective manner, Cadbury is taken intoconsideration. It was founded in the year 1824 and is headquartered in UK. They focus onunderstanding the requirement of customers and delivering them services as per their taste andpreferences. The title of research is to understand the impact and role of packaging on customerbuying behaviour for the products of Cadbury, UK. In order to conduct the research effectively,there are aim and objectives that are set so that viewers are able to understand the main aspectsthat will be covered in the research. Below given are the aim and objectives of the research:Aim: To determine the impact and role of packaging on customers buying behaviour: A study onCadbury, UKObjectives: To understand the factors that contributes customers to make purchases of the products ofCadbury.To identify the impact of packaging in attracting customers.1
Impact and Role of Packaging on Consumer Buying Behaviour_3
To analysis the role played by packaging in attracting customers for the productsdelivered by Cadbury.To recommend way to raise customers base through packaging for the products ofCadbury, UK.Research Questions: What are the factors that contribute customers to make purchases of the products ofCadbury?What is the impact of packaging in attracting customers?What are the roles played by packaging in attracting customers for the products deliveredby Cadbury?Hypothesis: H0: There is not impact of packaging on customer buying behaviour for the products ofCadbury, UK.H1: There is significant impact of packaging on customer buying behaviour for theproducts of Cadbury, UK.Literature ReviewThis is an important part in research as it enables to provide in depth understanding forthe topic selected. There are many researches that are conducted by other investigators on similartopic. The data that are gathered by them will be effective enough to raise learning andknowledge for this topic. According to Wikström, Williams and Clune, (2014) customers behaviour focus onacquisition and selection of services and goods that are helpful enough to meet theirrequirements. In this context, there is various type of processes involved and for this process itconsists of five stages. With this respect, it includes need, recognition and problem awareness.This is a stage in which the person gets to know the need and this is realised when a problem isidentified. Then it includes search of information. There are many ways that are available so thatthe problem identified can be solved. Next stage is evaluation of alternative, it includescomparison in which best and most suitable way for solving the issue can be selected isevaluated (White, Lin and Ritchie, 2016). After this, purchase is made and customer tent to2
Impact and Role of Packaging on Consumer Buying Behaviour_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Psychological Marketing in Organisation
|25
|9447
|51

Consumer Behaviour towards Cadbury Products - Survey Analysis
|21
|3064
|443

Impact of Consumer Loyalty and Rewards Schemes - Marriott Hotel UK
|11
|3134
|47

Roles and responsibilities of marketing function
|6
|821
|22

Interrelation between Marketing Function and Other Functional Units
|17
|1071
|73

Influence of Social Media Marketing on Consumer Buying Behaviour in Retail - Morrison
|15
|4980
|444