Interrelation between Marketing Function and Other Functional Units

Marketing essentials

 Introduction
 Functions of marketing
 Interrelation between marketing function and other functional units
 Conclusion
Table of content

Marketing is the procedure which attracts consumers to purchase finished
goods and services by positioning the product in their mind. This involves
research, sales promotion, physical distribution, etc. The organisation selected
for this project is Cadbury as being British multinational confectionary
company which is wholly owned by Mondelez International since 2010. This
project analyse and evaluates the key elements of marketing function and its
relationship with others functional units of organisation.
Introduction

This refers as the procedure of identifying, anticipating and satisfying
customer needs, desire and wants of an organisation. It attracts large number
of customers through sales promotion from direct and indirect channel of
distribution. Managers of Cadbury focus on marketing function of their
product as it develops customer relationship management by satisfying the
demand of their end-users through supplying qualitative products.
Marketing