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Impact of digital marketing on brand building : Nike and Adidas

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Added on  2020-12-29

Impact of digital marketing on brand building : Nike and Adidas

   Added on 2020-12-29

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IMPACT OF DIGITALMARKETING ON BRANDMANAGEMENT OF NIKE ANDADIDAS
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Table of ContentsINTRODUCTION...........................................................................................................................3Research Title..............................................................................................................................3Aim..............................................................................................................................................4Objectives....................................................................................................................................4Question......................................................................................................................................4Rational of Study.........................................................................................................................4LITERATURE REVIEW................................................................................................................4Terminology of Digital Technology...........................................................................................4Digital advertising and its impact on business activities............................................................6Tools of Digital technology and their uses for managing Brand Image.....................................7Benefits and Limitations of Digital marketing............................................................................7RESEARCH METHODOLOGY.....................................................................................................8TIME SCALE................................................................................................................................11REFERENCES..............................................................................................................................13
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INTRODUCTIONResearch Title“To ascertain the impact of digital marketing on brand management of Nike and Adidas”Digital technology has created a boom in business world, by enabling easiest and simplerways of managing successful business functions. From past many decades, the entrepreneurswere using traditional tools and models for managing organisational functions. However,advanced technology has transformed the activities and management system of enterprises. Theuse of technological tools in the world of business is increasing day by day, as it has enabledvarious growth opportunities and choices for innovation. The biggest advantage of advancementis effective communication worldwide. The growth of smartphones and online video interactionhas assisted in easy communication across international boundaries. Sound images, animation,easy storage, reduction in manual working are key tools which helps the entities in managingbusiness activities. Technology has assisted many firms in diversifying products and services byenabling various new systems like, cloud computing, for management administration which is atool to assist the firm in storing data at one place (Austerberry, 2012). It offers systematicmanagement of consumer information which is a key driver for success. In addition,communication is the source which helps in establishing easy connection between two peoplefrom internal or external management of company. Social media and smartphones are the toolsof digital technology which assist in collaborating and building strong business relationships. Onthe other hand, storage and distribution of raw materials and final products leads to wastage.Therefore, to overcome the firms has started implementing use of digital data recording whichhelps enterprises in maintaining digital record of stored resources. Thus, it can be said thatadvancement is assisting business in making optimum utilisation of resources and in minimizingwaste.
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Apparently, the research is based on digital marketing which is the most prominent toolof modern era. Online marketing of services is the technique of building strong brand image.With the help of this tool several firms have developed strong market image; almost all leadingenterprises like, Tesco, Aldi, Marks and Spencer, Nike, Adidas, Oreo, etc. implements the useonline marketing for creating awareness among consumers about their products, innovation,discounts, schemes etc. (Seo, and Park, 2018) Social media advertising is the technological toolused by leading companies to manage their brand value, because it is the platform which istrafficked by millions of people for various reasons. There are many individuals across the globethat is connected socially for the purpose of business. Hence, it can be said marketing on theinternet is a technological advancement which aid enterprises in managing brand name andfunctions by connecting with worldwide buyers. Aim“To ascertain the impact of digital marketing on brand management of Nike and Adidas”ObjectivesTo assess the concept of digital marketingIllustration 1: Digital MarketingSource: (Warschauer and Matuchniak, 2010)
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