Exploring the Impact of Discrimination on Employee Motivation

DISSERTATION
(Exploring the
impact of
discrimination on
employee
motivation)

ABSTRACT
In the current investigation it is being aimed at taking out information about the
impact of gender discrimination on the motivation level of employees. From the
gathered secondary information, the main findings of the current investigation is that still
companies are operating and they are differentiating people on the basis of their
gender. Majorly, secondary sources are used such as books, articles, newspapers etc.
because in these information is easily available. There are certain recommendations
that are given to the organisation such as educating employees, making policies etc. to
eradicate gender discrimination.

ACKNOWLEDGMENT
I would like to show my gratitude to my professors and supervisors involved in
the completion of the whole dissertation. I am thankful to them for providing their
support to me in each and every step of the dissertation. They have given their precious
time to my dissertation and shared their knowledge with me for the successful
completion of the whole investigation.
I am also thankful to my family and friends who have provided their assistance in
completing my project.

Table of Contents
ABSTRACT....................................................................................................................................2
ACKNOWLEDGMENT.................................................................................................................3
CHAPTER 1: INTRODUCTION..................................................................................................5
1.1 Overview of the topic.........................................................................................................5
1.2 Research aim, Objectives and Questions......................................................................6
1.3 Background of the company............................................................................................7
1.4 Research Rationale...........................................................................................................7
1.5 Significance of the research.............................................................................................8
CHAPTER 2: LITERATURE REVIEW.......................................................................................9
2.1 Various types of discrimination faced by employees within an organisation...........9
2.2 Impact of gender discrimination over employee motivation within Amazon...........11
2.3 Ways to eliminate practice of gender discrimination within Amazon.......................13
2.4 What are the advantages of eliminating gender discrimination on employee
motivation within Amazon?...................................................................................................16
CHAPTER 3: RESEARCH METHODOLOGY........................................................................18
CHAPTER 4: DATA ANALYSIS, INTERPRETATION AND DISCUSSION.......................23
4.1 Various types of discrimination faced by employees within an organisation.........23
4.2 Impact of gender discrimination over employee motivation within Amazon...........25
4.3 Ways to eliminate practice of gender discrimination within Amazon.......................29
4.4 Advantages of eliminating gender discrimination on employee motivation within
Amazon....................................................................................................................................33
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS................................................36
5.1 CONCLUSION.................................................................................................................36
5.2 RECOMMENDATIONS..................................................................................................38
REFERENCES............................................................................................................................40
APPENDIX....................................................................................................................................44

CHAPTER 1: INTRODUCTION
1.1 Overview of the topic
Employee motivation is referred as the process in which company adopts
different types of strategies to motivate and encourage their existing employees. Earlier
companies had seen discrimination at higher level but with the broad mind-set of people
discrimination has eliminated from the workplaces (Kartolo and Kwantes, 2019). People
have become more aware about speaking against any type of discrimination and taking
right actions to eradicate every type of discrimination. It is the level of commitment,
creativity and energy that a organisation's workers bring to their jobs. Whether the
economy is shrinking or growing, finding paths to encourage employees is always
concern for a management (Heilman and Caleo, 2018).
Competing theories stress either employee involvement or incentives. Employee
motivation is about the way of engaging employees towards the goals of the
organisation and the way they feel empowered. Motivated workforce are always an
asset for the organisation because they are directly proportional to the success of
organisation. Motivation is generally intangible and it is determined that it is very difficult
for measuring and quite difficult to control. It is observed that motivating employees is
easier if it facilitated appropriately as it is all about intensity, perseverance and intention.
Discrimination refers to the practice of treating people unfairly in comparison
other people or group of people (Bandy, 2021). This basically shows that when an
individual or group is discriminated then they do not get every right
Discrimination is defined as the act of making unjustified differences between
people based on the classes, groups or any other categories (Tritt and Teschner, 2019).
In simpler words, this makes people to treat other people less fairly.
Discrimination is defined as the behaviour in which people behave differently with
other people on the basis of their ethnicity, age, gender, race etc. This type of
discrimination is always considered illegal and unfair. In an employment context,
discrimination could be generally referred as treating a group and an employee less well
in hiring, recruiting or any other terms and conditions of employment because of
person's colour, gender, disability, religion etc. Employment discrimination against any

individual is unlawful (Guynn, 2020). Discrimination at work could occur in many
different settings and it could affect women or men on the basis of their gender, skin
colour, social origin, religion etc. Discrimination in the workplace denies various
opportunities for many employees (Verniers and Vala, 2018). It is very important for
organisation to eliminate discrimination from the workplace by making sure that training
and education should be provided at equal level. It is significant for very type and size of
the company and for this companies invest proper time so that practices and laws could
be formed.
The present study is based upon investigating and exploring the impact of
gender discrimination over employee motivation. This report covers the various
challenges faced by the company if an employee feels discriminated in the workplace. It
also covers the importance of employee motivation within an organisation so that
productivity of the business could be enhanced.
1.2 Research aim, Objectives and Questions
Research Aim: To investigate the impact of gender discrimination over employee
motivation. A study on Amazon
Research Objectives:
 To study the various types of discrimination faced by employees within an
organisation.
 To determine the impact of gender discrimination over employee motivation
within Amazon
 To identify the ways to eliminate practice of gender discrimination within Amazon
 To discern the advantages of eliminating gender discrimination on employee
motivation within Amazon
Research Questions:
 What are the various types of discrimination faced by employees within an
organisation?
 What is the impact of gender discrimination over employee motivation within
Amazon?
 What are the ways to eliminate practice of gender discrimination within Amazon?

 What are the advantages of eliminating gender discrimination on employee
motivation within Amazon?
1.3 Background of the company
The chosen company for the present study is Amazon. Amazon is known as
American multinational technology organisation. It focuses on digital streaming, e-
commerce, cloud computing and artificial intelligence. It is known as the big five
companies in the United States industry of information technology along with Facebook,
Microsoft, Apple and Google. This organisation is also referred as one of the most
influential cultural and economic forces in the whole world. It has also become world's
most valuable and popular brand. The founder of the company is Jeff Bezos and the
headquarters is located in Seattle, Washington, United States.
It operates in the industry of e-commerce, entertainment, digital distribution,
supermarket, self-driving cars, consumer electronics, artificial intelligent etc. The
company was founded in the year of July 5, 1994 in Bellevue, Washington, United
States. Amazon is an organisation which has several competitors and rivals. In terms of
retail stores, the rivals are: Walmart, Best Buy, Target etc. In respect of subscription
services, Amazon has competition with Google, Apple, Netflix etc. In the category of
web services, Amazon has rivalry with IBM, Microsoft etc.
Google is the company which has great competition with Amazon. This company
has also adopted various strategies to remove discrimination from the workplace such
as Google Anti-Harassment Policy, Artificial intelligence tool to avoid discrimination and
many more.
1.4 Research Rationale
The main purpose of conducting the present investigation is to determine the
impact of gender discrimination on the employee motivation within an organisation. In
this modern and competitive world, organisation is giving importance to the motivation
of employees so that they could be retained in the company for longer time duration
(Parker and Funk, 2017). The project aims at taking out information about the negative
impact of discrimination on the motivation of employees. It is very significant in this
modern time because no employee wants to work in the organisation where they have
to face discrimination on the basis of their gender, colour, age etc. This research holds

great importance in terms of professional as well as personal perspective. From the
point of view of personal perspective, researcher would be able to understand that
discrimination is legally wrong and this type of behaviour should be avoided in personal
as well as professional life. Researcher will adapt the personality where they will not
discriminate any person on the basis of their gender, age, caste, religion etc. In respect
of professional perspective, investigator will learn about the importance of employee
motivation and will also focus on learning about different strategies to motivate
employees. Researcher will also learn that employees could be easily motivated in the
organisation when discrimination on the basis of any factors like colour, age, religion is
eliminated. Hence, the present investigation is very significant for my personal as well
as professional learning.
1.5 Significance of the research
The current investigation is very important because it carries out information
about the discrimination on the basis of gender has impact over employee motivation
(Heilman and Caleo, 2018). The level of motivation is decreased due to the
discrimination they face in the organisation. So, the present research covers data about
the ways that could be used by company to eliminate the gender discrimination from the
workplace and every employee works together.