Impact of Communication on the Performance of the Organisation Assignment
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Added on 2020-03-16
Impact of Communication on the Performance of the Organisation Assignment
Added on 2020-03-16
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RUNNING HEAD: Impact of Communication on the Performance of the OrganisationImpact of Communication on the Performance of theOrganization
Impact of Communication on the Performance of the Organisation1Table of ContentsResearch title:........................................................................................................................................2Research methodology..........................................................................................................................2References.............................................................................................................................................6
Impact of Communication on the Performance of the Organisation2Research title: Impact of Communication on the Performance of the OrganisationResearch methodologyThis research has been initiated on the topic “Impact of Communication on the Performance of the Organisation”. The motive behind initiating the research program on the topic is to analyse the role played by communication for enhancing the performance of the organisation. For gathering data related to the research, different methods or approaches will be selected after analysis of the various alternatives (Zajkowska, 2012). From the collection of the data with the use of primary and secondarydata, relevant data has been presented. Communication process has the potential to enhance the performance of the organisation by enhancing the flow of information among the different stakeholders of the business. Internet sources have been used for collecting data which has been presented in this research regarding the research topic (SHRM, 2011). From the analysis of the secondary data, it has been analysed that every activity of the business is dependent on the communication process adopted by the business. Chances of survival of the businessrevolve around the communication process implemented by the organisation. The focus of the organisation is on enhancing the internal as well as external communication as it affects the performance of the business (Sewestianiuk & Voitovici, 2013). Different functions are being performed by communication in an organisation which enhances the performance and growth opportunities of the business. One of the most important functions of communication is social interaction. This research will be conducted in a sequence with the help of an action plan (Candace, et. al., 2010).Research design or method: qualitative and quantitative methods both will be applied for conducting the research and gathering quality data. The mixed method will be applied as this method applies both qualitative and quantitative methods (Wilson, 2016). Mixed research method can be explained as a method which collects, analyse and integration of the quantitative and qualitative data for conducting the research program. Advantages of both quantitative and qualitative research methods will ensure that research is executed effectively (Smith, 2015). Quantitative research method will focus on objective measurements or numerical analysis of the gathered information with the help of a questionnaire, survey and polls. Qualitative research method uses different academic disciplines for gathering data with the help of market research or business environment analysis (Creswell, 2009).Research Philosophy: a research philosophy has been chosen from the available philosophy for ensuring initiation and completion of the research as per the plans prepared. Inductive research philosophy will be followed which will help the researcher in stepping ahead from the specific observations to the general observations and theories (Winit-Watjana, 2016). Data collection: Collection of data will be done by applying primary and secondary sources of data collection. Primary data is raw data which is gathered by the researcher for presenting the first-hand data. Primary data is the collection of the raw form of data which are to be collected with the use of a questionnaire. The questionnaire has been prepared as per the need of the research so as to gather datarelevant to the research. The fixed-alternative question will be asked in the research program for ensuring that relevant information has been gathered with the use of the questionnaire (Nirmala, 2013). This form of question has been asked with a motive to ensure that the data provided by the respondents is as per the requirement of the question asked in the research. Focus while forming questionnaire will be on avoiding complexity, avoiding ambiguity, avoiding double-barrelled
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