Impact of Digital Technology on Business Activity- PDF

RESEARCH PROJECT

Table of Contents
CHAPTER 1:- INTRODUCTION...................................................................................................1
1.1 Overview of research............................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Significance of research........................................................................................................2
1.4 Research Aims......................................................................................................................2
1.5 Research objective................................................................................................................2
1.6 Research questions................................................................................................................2
1.7 Time schedule.......................................................................................................................3
CHAPTER 2:- LITERATURE REVIEW........................................................................................3
Determine technology on enhancing profitability and productivity of firm...............................3
Business is performing differently after adopt digital technology..............................................4
What changes is noticed in sales using technology....................................................................5
CHAPTER 3:- RESEARCH METHODOLOGY............................................................................6
Type of research..........................................................................................................................6
3.2 Research design.....................................................................................................................6
CHAPTER 4:- DATA ANALYSIS.................................................................................................8
CHAPTER 5:- CONCLUSION AND RECOMMENDATION....................................................15
Recommendation.......................................................................................................................15
Conclusion.................................................................................................................................15
REFERENCES..............................................................................................................................16

TITLE:- “ To determine the impact of digital technology on business activity”. A case study on
Dixon Schwabl.
CHAPTER 1:- INTRODUCTION
1.1 Overview of research.
In market, competition is on high level and conducting research help company to make
better strategies and decision in great way too. Research is that which help in collecting and
gathering needed information for the Dixon Schwabl. Although collecting the important fact and
figure which help to produce better policy and procedure that help in profits as well. Dixon
Schwabl conducted the research to collect research related to use of digital technology and its
impact on business activity in effective manner (Alshamaila, Papagiannidis and Li, 2013). Tools
and technique is such which is outcome for the boon and bane for firm hence, it is required to
keep in mind as has to make an analysis and identify the proper measure for organization.
Moreover many small company are there who rely on temporary technology which make it an
essential for business in venture as well. Dixon Schwabl is such an enterprise who advertise,
digital media and PR entity and thus help companies to develop their marketing services and
campaign too.
1.2 Background of research.
In today's scenario, it has seen that various venture are looking forward to use the digital
platforms to sustain in market even in proper manner. Normally it has become mandatory for the
organization to use the technology for better execution of work even needs and wants of
customers can also be met in right context. Dixon is listed in small companies and thus provide
better service of advertising and digital media to their client in great way so that they can attain
their goals and objectives (Apulu, Latham and Moreton, 2011). Moreover according to research,
the such company is awarded with top 100 private fastest firm which grow enterprises in
Rochester. Enterprise is that which is established in 1987 and that has tried in reform manner that
has communication in between entity and there prospect. Services are such which approximate
200 countries. Research is such which identify the implication of adopting the different measures
of technology that consider the enterprise as well.
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1.3 Significance of research.
Significance of research is that which assist in planning and issues which has encountered
by entity. Moreover, research is such which help in focussing on different changes with
technology and thus it can perform in company as well. Although with the digital technology
some of the major challenges can be encountered and possible solution can also be provided to
those (Awa, Ojiabo and Emecheta, 2015). Basically, research is that which also help in
determining different aspect through which various problems and issues can be identified and
resolved to in better way. Hence, profit and productivity of firm is also being identified at the
end part of firm.
1.4 Research Aims.
Generally, research is such which consider most critical things and part of organization.
Hence, the main aim of this research is to determine the impact of digital technology on the
business activity and hoe business is going to handle and manage that in proper manner too.
Digital technology does help small companies to increase their sales and to earn higher profit
with attaining their possible aims and targets.
Aim: “ To determine the impact of digital technology on business activity”. A case study
on Dixon Schwabl.
1.5 Research objective.
Research objectives mainly communicated to researcher so that they can collect the
needed information in proper way. Moreover, scholar are those which also identify answer of
their objectives which does taken before research (Baines, Lightfoot and Smart, 2011). The main
objective behind these thing which also help to establish better objectives that determine
different possibility of having a study in market. Research help is that which always try to stay in
touch with topic.
Some of the objectives of research:
 To identify the impact of digital technology on profit and productivity.
 To Determine performance of Dixon Schwabl after implementing technology.
 To identify changes in sales using technology on operation of of Dixon Schwabl.
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1.6 Research questions.
Problems and issues which is such which also encountered by firm and not being
resolved in better manner. Even though main objective behind forming this is to answer the
different thing to answer to these questions. Some of the major questions which needs to be
answered in better manner as too:
 To determine the impact of technology on the profit and productivity of company?
 How business is performing differently after adopt digital technology?
 What changes is noticed in sales using technology?
1.7 Time schedule.
This is something which help management of the company to divide their work in
different parts so that firm can complete their task in within the time period as well. Gantt chart
is such which help company to know every information about the activity and task so that they
can know the deadline of their work in right contrast too (Bayo-Moriones, Billón and Lera-
López, 2013). Time schedule thus help in making policy and procedure in company so that they
can complete their various working criteria in great way. Those task and activity that takes a lot
time in getting completed affect the working scenario of firm. Time Schedule does help entity to
manage their working in right context and technology is that which also make them to have an
smooth functioning of their work so that enterprise Dixon Schwabl can earn higher profit and
can increase their productivity too.
CHAPTER 2:- LITERATURE REVIEW
Determine technology on enhancing profitability and productivity of firm.
According to Burns, 2016 says that, it is such which also analyse digital technology
which help in implementing the new and advanced equipments in company so that effective
working can be seen with different method and it is considered as the important factor that may
result into the growth and development of the entity. Moreover, if the Dixon Schwabl is
providing better services to customer and their client then it can be said that there is an overall
profitability of firms that can easily expand their business operation in better way. Generally,
digital technology help every firm to have growth and development of economy in right context
(Alshamaila, Papagiannidis and Li, 2013). Therefore, implementing such in organization can
help in having an employment opportunity for the people in economy which does also increase
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