(solved)Impact of Digital Technology on Business Activities
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Added on 2020-11-12
(solved)Impact of Digital Technology on Business Activities
Added on 2020-11-12
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RESEARCH PROJECT
ContentsINTRODUCTION....................................................................................................................3Background of study............................................................................................................3Aim:......................................................................................................................................4Objectives.............................................................................................................................4LITERATURE REVIEW.........................................................................................................4Importance of digital technology on Qbic Hotel organisation:............................................4The impact of digital technology upon performance level of Qbic hotel organisation:......5Investigate the challenges of integrating emerging technologies within Qbic hotel:..........6RESEARCH METHODOLOGY.............................................................................................7Research outline...................................................................................................................7Research reasoning...............................................................................................................8Strategy.................................................................................................................................8Research approach................................................................................................................8Information gathering...........................................................................................................9Examining............................................................................................................................9Information investigation.....................................................................................................9Moral thought.....................................................................................................................10Legitimacy and unwavering quality...................................................................................10COURSE OF EVENTS OF RESEARCH..............................................................................10REFERENCES.......................................................................................................................12
Title: “The impact of digital technology on business operations and business activities; astudy of Qubic hotel.INTRODUCTIONBackground of studyDigital technology has considered as a most effective tools in current businessenvironment, which is helping business operations to reaching out desired goals andobjectives of organisation. Numbers of tools and techniques of digital technologies can beapplied by organisations to completion of their each business tasks in smooth manner. Intoday's world most of the organisations are using digital technological applications andsoftware to attain their business short terms and long terms aims perfectly Viglia, Minazziand Buhalis, (2016). In context of hospitality organisation, numbers of companies areutilising digital instruments to execution of their day to day works. In order to completion of business task in respective form, organisationaladministration department require implementing innovation and creativity techniques incontext of involvement of digital technological instrument to consider implicationtechnology to improve its performance level in industry to maintain business performancelevel. In the present report will be discussed about Qbic Hotel which is London city basedmedium size of organisation. So in case of make betterment in performance level of thebusiness., its management department require using of digital technological instrumentsupon its day to day activities in the hotel to gaining desired range of success or performanceeffectiveness within business environment. So it is being necessary for implement of updated and advanced technologicalapplications at workplace to instant connecting with all department in the hotel to makerealise them their duty in organisation. It also assists business to droves of data effectively.With the help of digital instrument, its professionals will be able to knowing about whichmaterial are most essential to company's success Galliers and Leidner, eds., (2014). Inaddition, the technological instruments can help the firm to access the accurate demands oftheir business in terms of demand transparency of its hospitality and accomplish facilitieswithin business environment. Furthermore, the study will be discussed about to proposal of literature review on thebasis of numbers of Viglia, Minazzi and Buhalis, (2016) point of view. Moreover, research
methodology approaches will be utilised by researcher to gaining proper guidelines aboutcompletion of each tasks of research project. Variety of research case studies, interviews andmodelling will be used by researcher to knowing about to impact of digital technology uponhotel industry business environment. Aim:To analysis the impact of digital technology on business operations: A study on QbicHotelsObjectivesTo analysis the meaning and importance of digital technology on Qbic Hotel. To examine the impact of digital technology on performance of Qbic hotel. To investigate the challenges of integrating emerging technologies within Qbic hotelLITERATURE REVIEWImportance of digital technology on Qbic Hotel organisation:According to Chaffey, (2015) it has stated that, Digital technology made greatimpact upon business practices and business performance level in industry efficiently. Incontext of hospitality industry which is one of the major emerging industry in the UK,which is adopting wide range of digital technological instruments to betterment withinexisting products and services which is being furnished by them in current marketplace. Intoday's world, it being necessary for each hospitality organisations to adoption of digitaltechnological instruments in order to boost up their performance effectiveness and alsoraising productivity of business in industry in respective manner. Howsoever, it has statedthat, digital technology can be adopting by most of the all business sector but in context ofhospitality industry, it has examined that, they have gain wide range of effectiveness withinperformance level of enterprise. Before implementation of digital technological instruments,hotel businesses in UK are bearing high range of operational costing in industry whichmakes negative impact upon profitability and productivity scale of firm. It assists them to maintain consumer's information and relevant data which is neededto be maintained in well manner. As per Dredge, Airey and Gross,eds., (2014) the impact ofdigital technological applications has made great impact within hospitality businesses of theindustry. The Kehoe and Mateer, (2015) also elaborated that, after adoption of digital tools,
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