Impact of Social Media on Enhancing Marketing and Promotional Activities of Qbic Hotel

Managing a Successful
Business Project

LO 1
P1 Devising project aim and objectives
Topic of research: Impact of social media on enhancing marketing and promotional activities of
organisation; a study on Qbic Hotel.
Background of Study
Digital technologies indeed revolutionised the way today's business managers conduct
their business activities. Digital technologies have transformed the way organisations operate. It
not only helps in lowering the cost, time and efforts of companies but also enhances the
profitability and productivity of the organisation (Bakan, 2016). To sustain in competitive
environment it is essential and crucial for business organisations to utilise advance technologies
and systems. Social media marketing is the current trend which revolutionised the marketing
tactics of the organisation. It only helps in promoting organisational products and services to
large number of customers but also assist in interacting with them. This eventually enhances
customer satisfaction, motivation and loyalty. In this context, the following research study will
focus on impact of social media in enhancing the marketing and promotional activities done by
Qbic Hotel. Qbic hotel is a small and medium scale hotel located at 42 Adler St, Whitechapel,
London E1 1EE, UK. The organisation is known for providing excellent services and facilities.
Since the evolutions of social media websites like Facebook, WhatsApp, Twitter, etc.
management of Qbic Hotel has been greatly benefited from it. The management promotes its
organisational services on famous social media websites and have enormous amount of followers
(Lamberton and Stephen, 2016). In this research, researcher will devise project aim and
objectives and formulate project management plans that depicts the activities associated with the
project along with timeline. Small scale research analysis will be conducted where researcher
will inquire about the benefits of using social media for promotion to managers and employees at
Qbic Hotel using questionnaire survey. The methodologies used for research will be elaborated.
Communication of recommendations will be provided by the researcher and through self
reflection, researcher will summarise the whole project effectively and efficiently. In this
context, the aim and objectives of research are provided below:
Aim
The aim of this research is “To analyse the impact of social media marketing in enhancing
marketing and promotional activities of Qbic Hotel.”
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Objectives
In order to support the aim, researcher has formulated objectives which are listed below:
 To understand the meaning of social media marketing.
 To investigate the influence of social media marketing in enhancing promotional and
marketing activities.
 To identify the issues associated with social media marketing. To provide recommendations so that Qbic hotel could improve the social media
marketing to enhance customer base.
Research Questions
1. What social media marketing means to business organisations?
2. How social media marketing influences marketing and promotional activities of
organisations?
3. What are the issues and challenges associated with social media marketing?
P2 Project management plan
Task Name Duration Start Finish Predecessors Resource Names Baseline6
Cost
Determining
project title 5 days
May
16,
2018
May
22,
2018
£0.00
Formulating
problem statement 4 days
May
23,
2018
May
28,
2018
1 £100.00
Establishing
deadlines 2 days
May
29,
2018
May
30,
2018
2 £50.00
Conducting
literature review 8 days
May
31,
2018
June
11,
2018
2,3 Books,Journals,Internet
and articles £700.00
2

Selecting
investigation
techniques
9 days
June
12,
2018
June
22,
2018
1,2,3,4 £150.00
Cost calculation 6 days
June
25,
2018
July 2,
2018 5 £400.00
Data analysing and
interpretation 5 days
June
12,
2018
June
18,
2018
3,4 Questionnaires £500.00
Generating
outcomes 7 days
June
25,
2018
July 3,
2018 1,2,3,4,5 £50.00
Conclusion and
recommendations 8 days July 3,
2018
July 12,
2018 1,2,3,4,5,6 £50.00
Documenting
results 2 days
June
19,
2018
June
20,
2018
7 £25.00
Submission of
report 3 days July 4,
2018
July 6,
2018 8 £0.00
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P3 Gantt Chart to provide time frames
Figure 1: Gantt Chart
Figure 2: Network Diagram
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