Impact of Digital Technology on Consumer Decision-Making
Added on 2021-02-20
21 Pages4569 Words41 Views
Research Project
Table of ContentsTASK 1 ...........................................................................................................................................11.1 research project outline specification...................................................................................11.2 Factors contribute to procedure of research project selection...............................................21.3 Critical review of key references..........................................................................................21.4 Research project specification...............................................................................................31.5 Appropriate plan and procedure for the agreed research specification.................................5..........................................................................................................................................................7..........................................................................................................................................................8TASK 2 ...........................................................................................................................................82.1 Resource efficiently to research question.............................................................................8TASK 4 ...........................................................................................................................................9REFERENCES .............................................................................................................................12
Title: Impact of digital technology on consumer decision-making in travel and tourism sector. TASK 1 1.1 research project outline specificationIntroductionDigital technologies are electronic techniques, systems, devices and resources whichmake, store or procedure information. There are many examples involve social media, onlinegames, mobile phones. Social media are interactional computer-mediated practical applicationwhich assist the making and sharing of information, thoughts and career interest as well as otherkinds of aspects through virtual interaction and networks (Lee, Hutton and Shu, 2015). Socialmedia can be utilized by businesses, government, law enforcement and so on. This can aid toincrease the brand awareness in front of the consumers. Also, this can help to enhance the profitsand sales of company. The companies can utilize social media techniques for marketing research,interaction, sales promotion, relationship development and loyalty programs. This research isbased on Thomas Cook. It is the British international travel organization. Group was made on 19June 2007 through merger of Thomas Cook AG, itself the successor to Thomas Cook & Son aswell as My-travel Group Plc. Aim and Objectives:Aim:“To analyse the impact of social media on consumer decision-making in travel andtourism sector- A case study on Thomas Cook”Objectives:To determine the concept of social media. To analyse the role of social media in consumer decision-making of Thomas Cook.To examine the factors affecting decision-making of consumer of Thomas Cook.To recommend the ways of improving the marketing strategy of Thomas Cook. Literature Review:According to that Guesalaga, (2016) Social media can become effective source of dataand statement of industry trends for company to grasp modification. Trends in social mediadevices and utilization changes fast which creating it important for companies to have set ofguidance which can implement to different social media platforms. Firms are highly utilizing1
social media observing techniques to monitor, path and evaluate online communication on theweb relating to their brands or goods. This can show effectiveness in management of publicrelations and tracking ads campaign that enabling evaluate to assess return on investment fortheir social media advertisement and public involvement. 1.2 Factors contribute to procedure of research project selectionCompany have to create one of the largest judgement about the research project they willbe taken. There are various elements which required to be involved after proposal have beenreceived. Project selection is procedure to analyse each thought of the project and select thelargest priority project. Research procedure can not take place without research problem that isinvolved as heart of procedure of investigation (Agnihotri and et.al., 2016). The variable can beessential and be capable to be determined effectively and each problem of research can havehypothesis. There are some factors needs to be involved in procedure of research such as people,problems, phenomena and program. These factors are such as follows:People: People are very important factors by which conducting the research proceduresand completing it as per time frame. Problems: Also, there are many problems happen in procedure of research such asallocation of resources, communication, quality and costs of project (Järvinen andKarjaluoto, 2015). Phenomena: There are many events investigate for selection of research procedures. Programs: There are many programs are conducted for selection of procedure ofresearch. 1.3 Critical review of key referencesAccording to that Wilden and Gudergan, (2015) Social media is very essential and broadaspect that can utilized by each and every company which operated in travel and tourism sectorlike Thomas Cook. With the social media, company easily connected with consumers andidentify their needs and wants of goods and services. Company are giving feedback whileutilizing their services in order to that firm needs to reply the all kinds of feedback and responsefor building the relationship with them. This can aid to increase the brand awareness in front ofthe consumers. Also, this can help to enhance the profits and sales of company. 2
1.4 Research project specificationResearch Title: “To analyse the impact of social media on consumer decision-making in travel andtourism sector- A case study on Thomas Cook”Research Objectives:To determine the concept of social media. To analyse the role of social media in consumer decision-making of Thomas Cook.To examine the factors affecting decision-making of consumer of Thomas Cook.To recommend the ways of improving the marketing strategy of Thomas Cook. Research Question:What are the concept of social media?What are the role of social media in consumer decision-making of Thomas Cook?What are factors affecting decision-making of consumer of Thomas Cook?What are the ways of improving the marketing strategy of Thomas Cook? Methodology: Research methodologies are the most essential section of research as it directly associatedwith executing the aims and objectives of study. With the help of research methodologies, itbecome simple for investigator to gather for the aim taking accurate decisions. Researchmethodologies involve approaches, design, philosophies, data collection, data analyse and ethicalconsideration. Research Types: The careful consideration of research relating to topic utilizingscientific methods are known as research (Hernández-Méndez, Muñoz-Leiva andSánchez-Fernández, 2015). There are two kinds of research qualitative and quantitative.Research will use the qualitative research which is based on observation, surveys. Research Approach: It is the program and process for study which span the stages fromwider assumption to detailed methodologies of gathering, analysing and interpreting theinformation. There are mainly two types of research approaches such as inductive anddeductive. Research will utilize in inductive approach which is based on generation ofnew theory emerging from the information. Research Design: It is described as the model of methods and techniques chosen by theinvestigator in relation to combine various components of the research in logically and3
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