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Impact of Digital Technology on Continental Consulting Ltd.

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This research project explores the impact of digital technology on the growth and innovation of Continental Consulting Ltd., a business process re-engineering firm serving small and medium manufacturing companies in London. The study utilizes both qualitative and quantitative research methods, including a literature review and a questionnaire survey of Continental Consulting employees. The findings highlight the significant benefits of digital technology for small businesses, including increased efficiency, improved communication, and enhanced customer service. The project concludes with recommendations for how Continental Consulting can leverage digital technology to enhance its competitiveness and achieve sustainable growth.

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MANAGING SUCCESSFUL BUSINESS
PROJECTS
1

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Table of Contents
INTRODUCTION.............................................................................................................................. 4
BACKGROUND OF THE COMPANY................................................................................................. 5
LO1................................................................................................................................................. 6
P1 P2.......................................................................................................................................... 6
Project Title................................................................................................................................ 6
Project Statement...................................................................................................................... 6
Project Objectives...................................................................................................................... 6
Project Scope............................................................................................................................. 6
Excluded Scope...................................................................................................................... 6
Cost Objective................................................................................................................................7
Resource Requirements.............................................................................................................7
Communication Plan..................................................................................................................7
P3 M1......................................................................................................................................... 8
Gantt chart (Time Schedule)......................................................................................................8
LO2................................................................................................................................................. 9
P4............................................................................................................................................... 9
Small-Scale Research................................................................................................................. 9
M2............................................................................................................................................ 14
LO3............................................................................................................................................... 15
P5 M3....................................................................................................................................... 15
P6 M3....................................................................................................................................... 20
LO4............................................................................................................................................... 21
P7 M4........................................................................................................................................... 21
2

CONCLUSION:.............................................................................................................................. 23
REFERENCES............................................................................................................................. 24
3

INTRODUCTION
The digital technology has become the core for every business in today’s modern era, as it has
given so much of ease to the business whether it is mall business or big business. With the
emergence of technology, it has transformed the traditional business practices with modern
and effective business practices. Technology has upgraded the business background and has
given so many opportunities to the small business firms and enables products to become more
profitable and innovative new products to be developed, leading to increasingly diverse
product portfolios. Its impact is evident at the core of all key business systems which include
the administrative services like cloud technology, sharing of information etc. the other feature
is communication like social media, website development, interaction with other businesses.
The next is storage and distribution of the data with the help of the proper computer network
and structure and the last one is production which includes artificial intelligence , big data
analytics etc.
4

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BACKGROUND OF THE COMPANY
The company is continental Consulting Ltd. which deals into business process re-engineering for
the small and medium manufacturing companies. The company has a team of 22 exper
employees who are working are headed by Mario Bindas who is the CEO of the company. The
company is serving the companies locate in London and near Greater London.
The company was set up 8 years ago in London with the latest procedure that cam help the
other companies to improve and re-engineer their products. With the passage of time the
technology which is being used by company became obsolete because a rapid growth and
innovation is noticed in technology which the company has not adopted yet and it affected the
efficiency and productivity of the company. Although company have expertise in their field over
150 years with the help of the experienced and unmatched knowledge of the employees the
company was doing good but with the increased competition the company has lost many
clients for which there is a huge need for the company to go for the technological advancement
to come back on the track.
5

LO1
P1 P2
Project Title
“Impact of digital technology for growth and innovation in Continental Consulting Limited”
Project Statement
The digital technology has evolved itself and is giving a big platform for the purpose of the
innovation and growth in the company. Digital technology has made the business more
proficient and eliminated the traditional cumbersome practices. Digital technology especially
has supported the small business for innovation as they can use the technology for the
expansion and profit making by the means of technology which will reduce unnecessary manual
effort and error. This project focuses on the impact of digital technology and how it can help
continental Consulting to grow.
Project Objectives
1. To study the impact of digital technology on continental Consultancies
2. To ascertain the positive outcomes of digital technology
3. To recommend how Continental Consultancies can grow itself with the help of digital
technology
Project Scope
The project report majorly focuses on the impact of digital technology on continental
Consulting and the project is completely unbiased in nature and no unethical means is used in
this project making and it is purely done for the research purpose. The research includes both
the methodology for data collection qualitative and quantitative.
Excluded Scope
The research is not specific to any geographical area and moreover, it does not cover any other
functional or operational area of Continental Consulting. It only focuses on the positive impact
of digital technology on the company.
6

Cost Objective
The research will cost for the material used in the research project like the cost of stationery
used, the cost of conveyance, other resources like, internet, IT hardware and software material
etc used in the project.
Resource Requirements
The resources required for the completion of this project report are financial resources and
human resources. As the technical experts were hired and the questionnaire was prepared for
this project report. Assistance from the technical head and supervisor of continental consulting
was also taken in order to have the I.T. resources.
Communication Plan
The support staff will be informed about the purpose of the project to the employees working
in Continental Consulting. It is ensured that there is no lag in the communication with the
research supervisor and the work carried on a daily basis in the research project. The
questionnaire which is prepared for the research purpose will be shared with respondents via
Google and the respondents will be provided with the research outcomes.
7

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P3 M1
Gantt chart (Time Schedule)
TASK START DATE END DATE DURATION
Aims 14/3/2019 20/3/2019 6 days
Project managerial
timeframe
20/3/2019 30/3/2019 10 days
Conducting primary
and secondary
research
31/3/2019 25/4/2019 27 days
Collecting data 26/4/2019 15/5/2019 19 days
Discussion of research
finding
16/5/2019 1/6/2019 17 days
Drawing conclusion 2/6/2019 15/6/2019 13 days
Reflection of research 16/6/2019 22/6/2019 7 days
8

LO2
P4
Small-Scale Research
The research project focuses on the collection of data with the help of the qualitative and
quantitative method of data collection. The qualitative method includes the journals,
magazines, articles and literature reviews of various authors. On the other hand, quantitative
research includes the quantitative data which is obtained with the help of questionnaires which
are filled by the respondents.
Qualitative Research
Qualitative research is used to collect the information and opinion of the people about the
impact of digital technology on small business firms.
Quantitative Research
This research is done to measure the opinion of the participant the quantitative research is
done. In this type of research, the data is being collected and a calculation is done as the data is
collected from the questionnaire and from the participants.
SECONDARY RESEARCH
Different sources are there for secondary research like articles, books, magazines, blogs.
Journals and other online resources are available for gathering the information which will help
in the development of the research project. This will help me developing a background with the
relevant base for conducting the research.
Literature Review:
Various in-depth studies have been done by various research scholars who are studying the
importance of digital technology and its impact on the small business. According to Keeble and
Wilkinson, 2017 small business have started using the technology for the expansion and
development of the business and plays as the powerful, transformative impact is clearly seen in
9

the world of business. Around 75% are using technological platforms for flourishing. Technology
is becoming a core part of the business. It has enabled the small business to collaborate with
the other business and has given a base for the business to make itself stand in front of big
players who are there in the market. Technology has made a possible business to collaborate
better with their business and with the customers. Technology has evolved the business to a
great extent and has allowed to business to get in touch with so many other sources and the
business person to create the network for the growth and expansion of the business.
Moreover, technology has given facility to the small business to operate on a small level from
anywhere in the world. According to Brocke and Rosemann, 2015 said that technology has
made the small business to operate in a flexible manner and with a transparent workplace to
the small business. Small business has to suffer and handle with so many problems of the
business which technology has made the business easy to tackle the business. Technology has
made the business to get operate at the cost-effective manner with low investment and god
returns as it has helped to manage so many things like inventory, hiring and retention, building
a network, keeping all the calculation, payments etc. which has made the chances of error low
in the business. The technology has a given so many solutions to the small business like HR
solutions, finance software, inventory software, import-export portals, hiring portals,
development of the websites etc. has supported the small business to a great extent.
In terms of the workplace and workforce, technology has grown and helped the small business
as the employees can even work when they are not present in the office and can work online
from anywhere which has given ease of work to the employees and helped to retain the
workforce with the flexibility of working. With effective work and workforce, customer services
have also become better. The online assistance has given support to the customers 24/7 every
query of the customers is being solved the customer interaction has also increased and the
effective feedback from the online forms has helped many companies to work on the weak area
and enhanced themselves to give best to the company.
Furthermore according to Keeble and Wilkinson, 2017 technology has helped in improvement
of the production and process in the companies and factories reason being digitalization has
10

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made the production process more effective and efficient it has reduced the manual work to
great extent and the process has become better and error-free which has also directly affected
the productivity and profit-making ability of the company. When the company is making a good
amount of profit in the market then it becomes easy for the small business to expand itself.
Digitalization has also helped the small business to advertise them and helps the small business
to go for small marketing strategies so that they can build more contacts and expand the
business. Technology has given a significant rise to small business firms in the UK and all over
the world with increased educational opportunities and employment.
PRIMARY RESEARCH
The primary method of data collection is used to collect the original data defining the views and
opinion of the employees of Continental Consulting understanding the impact of digital
technology on its growth. A questionnaire survey will be completed by sending the
questionnaire through email and will include 50 respondents to fill the questionnaire (Johnston,
2017).
QUESTIONNAIRE
1. What extent technology helps the growth of the small business?
a. Very strongly
b. Strongly
c. Average
d. Not at all
2. Does technology help Continental Consulting in its growth?
a. Yes
b. NO.
3. Is digital technology is beneficial to Continental Consulting ltd.?
a. Yes
b. No
4. Whether the technology has made the operations efficient for Continental Consulting?
a. Yes
11

b. No
5. To what extent Continental Consulting is using digital technology for its growth
potion?
a. Highly
b. Medium
c. Not at all
6. Is digital technology is cost-effective for Continental Consulting?
a. Yes
b. No
7. To what extent you think that technology is helping Continental Consulting to grow in
the market?
a. Very much
b. Average
c. Not at all
SECONDARY RESEARCH
According to “Keeble and Wilkinson, 2017, small business has started using the technology for
the expansion and development of the business and plays as the powerful, transformative
impact is clearly seen in the world of business. Around 75% are using technological platforms
for flourishing. Technology is becoming a core part of the business. It has enabled the small
business to collaborate with the other business and has given a base for the business to make
itself stand in front of big players who are there in the market. Technology has made a possible
business to collaborate better with their business and with the customers. Technology has
evolved the business to a great extent and has allowed to business to get in touch with so many
other sources and the business person to create the network for the growth and expansion of
the business. Moreover, technology has given facility to the small business to operate on a
small level from anywhere in the world (Johnston ,2017).
.
12

Technological up gradation is taking place day by day and is enabling the small business firms to
grow with the support of these technologies. According to Goodman, et al. 2016 it has noticed
that the business has grown in the tough competitive business market as there are a great
support and facility of the digital technology in every manner it has a reliability, confidentiality,
error-free and it is not easy to manipulate the technological output and data which has given a
strong base to the Continental Consulting to expand and to stand in the competitive market.
Different authors have said that technological up gradation is important for the business as it
will help to meet the customer requirement especially for those companies which are into the
re-engineering process and provides the improvement in the products. Because to provide
constant improvement in the product and re-engineering of the product need full technical
support and advancement.
13

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M2
The methods used for the analysis of primary and secondary data are highly accurate, viable and
reliable. The overall outcome of this undertaking is based on the outcomes of this research. The
primary data is quantifiable in nature and collected with the help of questionnaires conducted and
the secondary data is based on the detailed research conducted by various scholars (Johnston,
2017).
Besides, the research project is also supplemented by various charts prepared with the got facts
and statistics. The respondents are not forced in of the way to fill the questionnaire and they are
informed in prior the purpose of getting the questionnaire filled by the. The qualitative research
the sources used for it is not manipulated in any of the manner and estimation was done in prior
which research will be more cost-effective and viable for this research for Continental
Consulting Ltd. The budgetary planned and expenses are also pre-framed to make it cost
effective. The data collected from both the method of the research is ethically used and is reliable
to a great extent but there are chances that the outcomes may be biased because of the answers
given by the respondents are biased which may lead to a minor error in the outcomes made on
the basis of the data collected.
14

LO3
P5 M3
The method used to conduct the research for Continental Consulting Ltd is primary research
and secondary research with the help of which the data is being collected and the outcomes are
being analysed.
PRIMARY RESEARCH (QUANTITATIVE RESEARCH)
In this type of research, the data is being collected with the help of the questionnaire which is
being filled by the respondents. A sample size of 50 respondents is being taken for conducting
the primary research which is as follows:
1. What extent digital technology helps the growth of a small business?
a. Very strongly
b. Strongly
c. Average
d. Not at all
a. Very strongly
60%b. Strongly
20%
c. Average
10%
d. Not at all
10%
What extent technology helps the growth
of small business?
15

The participants were asked about the growth of Continental Consulting with the help of the
technology, about 60% of the respondents said that ye sit has helped the company to grow to a
great extent.
2. Does technology help Continental Consulting in its growth?
a. Yes
b. NO.
yes
70%
no
30%
1. Does technology helped Con-
tinental Consulting in its growth?
The respondents were asked about the impact of technology in continental consulting it was
found that 70% of the respondent said that it has helped in the growth of the company.
3 Is digital technology is beneficial to Continental Consulting ltd.?
a. Yes
b. No
16

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yes
93%
no
7%
3 Is digital technology is beneficial to
Continental Consulting ltd.?
The respondents were asked whether the technology is beneficial for continental consulting
then it was found that 93of the participant said yes it has benefited the company.
4. Whether the technology has made the operations efficient for Continental Consulting?
a. Yes
b. No
yes
70%
no
30%
Whether technology has made the opera-
tions efficient for Continental Consulting?
17

The respondents were asked about the efficiency of continental consulting with the use of
technology it was found that 70% respondent told that yes it has increased the efficiency.
5. To what extent Continental Consulting is using digital technology for its growth
potion?
a. Highly
b. Medium
c. Not at all
a. Highly
70%
b. Medium
20%
c. Not at all
10%
5. To what extent Continental Consulting is
using digital technology for its growth po-
tion?
The respondents were asked about the use of technology for the growth of the company it was
found that 70% of participants told that it is using technology very highly to increase its
productivity.
6. Is digital technology is cost-effective for Continental Consulting?
a. Yes
b. No
18

yes
70%
no
30%
6. Is digital technology is cost effective for
Continental Consulting?
The respondent was asked about the cost-effectiveness of using the technology in the company
it was found that 92% of the people think that technology is cost-effective for the company.
7. To what extent you think that technology is helping Continental Consulting to grow in
the market?
a. Very much
b. Average
c. Not at all
very much
81%
average
16%
not at all
3%
7. To what extent you think that technol-
ogy is helping Continental Consulting to grow
in the market?
The respondent was asked about the position of the company in the market with the
help of the technology it was found that 81% told that there is significant growth of the
company.
19

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P6 M3
The business of continental consulting is on is on a downfall because the company is not graded
with the IT technology which has made the company decline in its productivity. If the company
will upgrade itself with the appropriate I.T technology then it will help Continental Consulting to
earn more profit as the company will be able to have a pace with the technology and will be
able to meet the requirement of the clients. The research will become more fruitful and exact
for the company and will be able to give more profound solutions to the clients with their best
of the observations. The re-engineering for any company or its product requires deep study and
technological support to meet the improvement required in the product by the company.
Therefore it is important for the company to go for IT innovation which will provide a support
to the company for making it more sound and productive because all the big companies are
goi8ng technically sound to compete with the rival companies in this situation continuous
improvement for other companies it is very important for the continental consulting to become
IT proficient and gain the productivity with the combination of IT and the ideas of the best
employees which the company is having from so many years.
20

LO4
P7 M4
This reporting has been prepared after the detailed analysis of various sources and outcomes. The
use of data and statistics have also been done to make this research more effective. This project
will help in the effective development of the company in future.
In this whole process of the project making, I learned so many things how to work in a team with
proper interaction and communication with the team members. How the work can be divided
among the team members depending upon the skills and ability of the individual. Moreover, I
learned how to make a questionnaire and collect the data from various sources to conduct the
research. I need to work on the tools and techniques which is used in the analysis and finding out
the outcomes of the research done
GIBBS'S REFLECTIVE CYCLE:
The Gibb’s reflecting cycle is very helpful in giving a reflection about the work is done by the
individual.
[Figure1: Gibb’s Reflection cycle]
[Source: Johns, 2017]
21

1. Description: I got this project to conduct research on the impact of the technology on
continental consulting ltd which was to be done in a group
2. Feelings: When I received the project I was very tensed as I had no experience of doing
research and had no idea about the methods and procedure used in the project.
3. Evaluation: To work in a team for me was a bit difficult in starting but as soon as we all
start to gelled up it became more easy and quick to work. The most difficult part was to
collect the data with both the methods (Johns, 2017).
4. Analysis: It would have been more convenient for me to perform another task instead of
collecting data which could have made the project more sound and strong.
5. Conclusion: I could have designed the questionnaire and arranged the information from
the continental consulting to make the research more effective.
6. Action plan: I could have plan a few strategies and a time table to become efficient in
collecting the data from both the methods of data collection.
I have successfully used al the steps given in Gibb's Reflective model to understand the whole
scenario and to identify the weak areas where I need to give more attention so that I can become
bit proficient in that particular task which will more useful for me in future.
22

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CONCLUSION:
The assignment helped to get knowledge about the importance of IT advancement in today’s
modern and competitive world. This assignment has discussed the impact of the technological
up gradation on the small business like continental consulting to increase the growth in the
market. The assignment included research conducted on the Continental Consulting with the
help of both the method of data collection and a reflection which is given at the end of the
project.
23

REFERENCES
Andersson, Ulf, Ángels Dasí, Ram Mudambi, and Torben Pedersen. "Technology, innovation and
knowledge: The importance of ideas and international connectivity." Journal of World Business
51, no. 1 (2016): 153-162.
Brocke, J.V. and Rosemann, M., 2015. Business process management. Wiley Encyclopedia of
Management, pp.1-9.
Brown, M.M., 2016. Reflective Supervision.
Chang, J.F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Eesley, Charles E., and William F. Miller. "Impact: Stanford University’s economic impact via
innovation and entrepreneurship." Foundations and Trends® in Entrepreneurship 14, no. 2
(2018): 130-278.
FarajAllah, A.M., El Talla, S.A., Abu-Naser, S.S. and Al Shobaki, M.J., 2018. The Impact of
Technological and Human Requirements for Re-Engineering Processes in Improving
Productivity.
Goodman, E., Bamford, J. and Saynor, P., 2016. Small firms and industrial districts in Italy.
Routledge.
Johns, C. ed., 2017. Becoming a reflective practitioner. John Wiley & Sons.
Johnston, M.P., 2017. Secondary data analysis: A method of which the time has come.
Qualitative and quantitative methods in libraries, 3(3), pp.619-626.
Kasemsap, Kijpokin. "Examining the roles of virtual team and information technology in global
business." In Strategic management and leadership for systems development in virtual spaces,
pp. 1-21. IGI Global, 2016.
Keeble, D. and Wilkinson, F., 2017. High-technology clusters, networking and collective learning
in Europe. Routledge.
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Nicol, J.S. and Dosser, I., 2016. Understanding reflective practice. Nursing Standard (2014+),
30(36), p.34.
Quinlan, C., Babin, B., Carr, J. and Griffin, M., 2019. Business research methods. South Western
Cengage.
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