HNC/D Hospitality Management: Assessing Digital Technology's Impact

This report explores the impact of digital technology on leadership and management styles within the service industry, specifically focusing on restaurant chains Tas, Haz, and Hazev. It assesses classical management theories such as scientific management, bureaucratic management, and administrative management principles, and reviews different leadership styles including situational, democratic, and strategic leadership. The report analyzes how digital technology affects both external and internal management styles, considering factors like social connectivity, communication speed, and automation. Ultimately, it concludes that digital technology has a positive impact on culture, mobility, enforcement, and effectiveness, enabling better staff management and customer satisfaction within the restaurant chains.

Running head: IMPACT OF DIGITAL TECHNOLOGY ON MANAGEMENT
Impact of Digital Technology on Leadership and Management
Name of the Student
Name of the University
Author’s Note:

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IMPACT OF DIGITAL TECHNOLOGY ON MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Assessing Classical Management Theories for Tas, Haz and Hazev.....................................3
Brief Explanation for understanding a Leader’s Role and Demonstration of Leadership
Styles......................................................................................................................................3
Proper Review of Leadership as well as Management Styles in Tas, Haz and Hazev..........4
Effect of the Digital Technology over External and Internal Management Style in Tas, Haz
and Hazev...............................................................................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
There is a significant impact of digital technology on leadership as well as
management style in any company. Digitization subsequently effects on various areas such as
financial policy, competition and employment (Fitzgerald et al. 2014). This particular
concept of digital technology has encompassed several technological developments,
especially within information technology. This report provides a brief analysis of impact of
digital technology for restaurant, marketing and finance managers of Tas, Haz and Hazev
with subsequent details.
Discussion
Assessing Classical Management Theories for Tas, Haz and Hazev
The management theories can referred to as the subsequent concepts that surround
suggested managerial strategies after inclusion of tools like guidelines and frameworks,
which could be easily deployed within the modernized companies. The classical management
theories enable and provide stable frameworks to run a business.
The popular classical management theories that help to understand the management
styles and skills are as follows:
a) Scientific Management Theory: This is the first and significant classical
management theory that is quite effective is scientific management theory (Northouse 2017).
Productivity of employees is enhanced and respective principles are helpful to determine the
specific scientific method that is utilized based on personal judgment and discretion.
b) Max Weber’s Bureaucratic Management Theory: The next important theory of
management is Max Weber’s bureaucratic management. There is a hierarchy of commands
and every manager would promote the staff based on professional qualifications only. A
proper regulation management is present in this theory.
c) Principles of Administrative Management Theory: The third management theory
is principles of administrative management theory. There are total of 14 principles and a top-
down approach is followed here. These 14 principles are being utilized by the managers for
organizing as well as interacting with their staff and thus team work of employees is
promoted.

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IMPACT OF DIGITAL TECHNOLOGY ON MANAGEMENT
Brief Explanation for understanding a Leader’s Role and Demonstration of Leadership
Styles
A leader has the responsibilities to guide his or her followers towards an effective
achievement of several distinctive goals and objectives. Leadership is referred to as the action
for leading the individuals within any organization for better achievement of objectives
(Rosenbach 2018). The leaders do this action only after influencing the employee behaviours
within various methods. The efficiency of a team and team performance is majorly affected
by the leadership skills and styles followed by a leader or organization. This is extremely
important and significant for the leader to use these skills for managing all types of risks and
complexities.
The three popular styles of leadership are provided below:
a) Situational Leadership Style: The first important style of leadership would be
situational leadership. This is extremely common and effective for any type of situation. The
leader has to eventually adjust his leadership skills for getting adapted in every situation
(Tannenbaum, Weschler and Massarik 2013).
b) Democratic Leadership Style: It is the second popular style of leadership, which is
extremely efficient as the leader take inputs or ideas from his followers so that the decision
making process is perfect and error free.
c) Strategic Leadership Style: The third style of leadership would be strategic
leadership and by following this leadership style, the leader provides strategies and hence
growth opportunities are enhanced.
Proper Review of Leadership as well as Management Styles in Tas, Haz and Hazev
By reviewing the three recorded interviews of restaurant, marketing and finance
managers of Tas, Haz and Hazev restaurant chains, it is being noted that each of them have
distinct styles of leadership and management (Ciulla 2014). These leadership and
management skills ensure that there should be an effectiveness in management of staff. After
proper review, it is analysed that restaurant manager of Tas chain has been utilizing style of
management administrative management principles. Regarding style of leadership, strategic
leadership is being followed by him and thus strategies are provided. The marketing manager
of Haz has been following scientific management theory for better management of staff and
he does not rely on his employees for personal discretion (Gill et al. 2013). The subsequent
style of leadership that this marketing manager has been using is style of democratic

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leadership. It refers to the type of leadership, which involves a better participative role within
decision making procedure.
In Hazev, the respective finance manager has being following bureaucratic
management in the work. For this purpose, he has sub divided a significant hierarchy of
commands. The organizational staff and his several sub ordinates have been thus following
his instructions and staff management had been much easy. Regarding leadership style, this
finance manager of Hazev is following situational leadership in his work (Giones and Brem
2017). Since, they have included digital technology, it is important to share the details with
his followers and this situational leadership skills, he is able to get adapted to the situation.
Effect of the Digital Technology over External and Internal Management Style in Tas,
Haz and Hazev
The most significant advantages of digital technology are social connectivity,
communication speed, learning opportunities, effective automation in the business processes,
better transportation and involvement of lower costs and these advantages ensure that the
respective business is obtaining all types of efficiencies in terms of business operations and
processes (Selwyn 2014). The external management styles, which are eventually affected by
digital technology are situational and autocratic and internal management styles, which would
be affected by digital technology are strategic and democratic. These management styles
within Tas, Haz and Hazev have significant impacts on the staff management and these are
impacted by internal factors like management structures, employee motivation and external
factors like customers as well as economy.
Conclusion
Thus, it is concluded that digital technology has a positive impact on the fundamental
aspects of culture like mobility, enforcement and effectiveness. Tas, Haz and Hazev are three
popular and significant restaurant chains in UK. The restaurant, marketing and finance
managers have recently involved digital technology in their businesses. The technological
advancements within these three restaurant chains are have provided them with the core
opportunity of managing the staff and satisfying customers. It even enables them in
understanding the requirements of staff and show leadership skills to manage the issues faced
here.

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References
Ciulla, J.B. ed., 2014. Ethics, the heart of leadership. ABC-CLIO.
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M., 2014. Embracing digital
technology: A new strategic imperative. MIT sloan management review, 55(2), p.1.
Gill, K., Mao, A., Powell, A.M. and Sheidow, T., 2013. Digital reader vs print media: the role
of digital technology in reading accuracy in age-related macular degeneration. Eye, 27(5),
p.639.
Giones, F. and Brem, A., 2017. Digital technology entrepreneurship: A definition and
research agenda.
Northouse, P.G., 2017. Introduction to leadership: Concepts and practice. Sage Publications.
Rosenbach, W.E., 2018. Contemporary issues in leadership. Routledge.
Selwyn, N., 2014. Digital technology and the contemporary university: Degrees of
digitization. Routledge.
Tannenbaum, R., Weschler, I. and Massarik, F., 2013. Leadership and Organization (RLE:
Organizations): A Behavioural Science Approach. Routledge.