Impact of Digital Technology on Salon
Added on 2020-10-22
25 Pages4581 Words159 Views
Business DevelopmentPolitical Science
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Research Project
Topic: Implication of digital technology on Andrea Hairdressing SalonCHAPTER 1: INTRODUCTION1.1 Overview of ResearchDigital technology is expalined develop new value in the business models, internalcapabilities as well as customer experience which assist in support core operations. The digitalbusiness use technology for the purpose of developing new value in customer experience,internal capabilities and business models which help in the support operations. Digitaltechnology consists digital and traditional players only brands which transforming business withuse of digital technologies (Baller, Dutta and Lanvin, 2016). Development of digital economythat has made the people are more familiar with the digital services and products which aredriven the organisation to seek towards new benefits.1.2 Background of ResearchDigital technology develops necessary effects on the operations and growth of business.No matter size of business, technology has intangible and tangible in nature that can help inmake money and also produce outcomes of demand of consumers. The technologicalinfrastructure impacts on culture, relationship and efficiency of business. In addition to this,small business has main benefit when it comes to the digital technologies. Organisationssearching that through an integration of digital technology in business they can level playing areaand help business to reach at the new market place (Chaffey, 2015). Andrea Hairdressing Salonis small scale beauty salon that is located in central Watford. This kind of business is developedfrom the experience of hair dressers which provide the high quality of services to consumers.Technology helps in run business. Virtual imaging, physical technologies and informationsystems are mainly used to protect the styles and texture hair of client. 1.3 RationaleMain reason for conducting this investigation is to get better knowledge regarding digitaltechnology concept in a better manner (Cocchia, 2014). It aids in better understanding about useof digitalisation in business. Learner conducts an investigation for its self-interest. On the otherhand, leader can gain the better understanding and also knowledge about the specific researcharea in an effective manner. It will help for learner to conduct any investigation in future withoutface any type of complexities. 1
1.4 Research Aim“To analyse effectiveness of digital technology on business”. A study on AndreaHairdressing Salon. 1.5 Research ObjectivesEffectiveness of the staff training on innovative technologies.To evaluate the relationship between Marketing and digital technology (social media) onAndrea hairdressing Salon.Recommend various ways through which long term effect of operating technologies canbe obtained in Andrea hairdressing Salon.1.6 Research QuestionsHow staff training into digital technology will impact on Andrea Hairdressing Salon? How important is staff training in this study case?Is Marketing and Digital technology, a new way of attracting new customers? How important are the online platforms like Facebook, Instagram?How digital technology can improve the image of Andrea Hairdressing Salon?2
CHAPTER 2: LITERATURE REVIEWIt is related to scholarly paper which includes present knowledge consisting substantivefindings. It is a reproducible, explicit and systematic method for determining, analysing andsynthesizing current body of the finished as well as recorded work that developed throughpractitioners, scholars and investigators. It is mainly designed to give proper overview of thesources which have to be explored while conducting an investigation concerned with particularfield. For completing a reserach, secondary methods of data collection have been used because itprovides opinions and viewpoints of different researchers. 2.1 Staff training into digital technology will impact on Andrea Hairdressing Salon. As per opinion of Peri Elmokadem (2019), it has been stated that training program aidsstaff members to learn the particular skills and knowledge to make improvement in performancein current roles. Better training program is helpful in sustain right employees and also growprofit level. Training helps employees to strengthen skills which each and every staff memberrequires to be improve. It may minimize weak links within organisation which rely on the othersto finish basic work tasks. The modern training needs new approach to employee engagementand learning. Staff training is a main part of HR department. Andrea Hairdressing Salon providestraining to its staff members so they can able to perform effectively and provide its goods toemployees. training is becoming most necessary in every area of work. Through investing theresource in to training, Andrea Hairdressing Salon can develop its hairdressers to trained at highlevel from services and technical viewpoint and also reinforce culture of organisation. Throughutilising internal salon educator’s facilities and resources of professional product suppliers whichcomplimented through some external providers which give complete and ongoing training toteam. With the help of using digitalisation in business, Andrea Hairdressing Salon can makesome improvement in creative practical and technical skills such as perming, haircutting, stylingand colour. 2.2 Staff training is important On the basis of viewpoint of Emma O'Neill (2018) it has been stated that employeetraining refers to specific program that is mainly designed to enhance knowledge or skills in staffmembers on the basis of company needs. It plays a necessary role in progress of any person or anorganisation. The training is helpful in provide the better chance to enlarge knowledge base of3
staff members but several managers search better alteration related opportunities expensive. Stafftraining is helpful in enhancing change to sustain employees for long time period. Throughtraining, employees will get intended and will perform effectively. Other than this, someimportance of staff training mention below:Improved employee performance- Staff members which receive important trainingperform job. Training will provide employees of Andrea Hairdressing Salon more understandingabout responsibilities within role and also develop confidence. Under this, confidence is helpfulin increasing overall performance level and provide benefit to firm. Addressing weakness- Many of the staff members will have some weaknesses atworkplace. Training program will allow to strength those skills which staff members requires toimprove. Providing required training develops overall knowledge employees which can take overfor the one other as required, work in a team without arising any kind of issue. 2.3 Marketing and Digital technology a new way of attracting new customersAccording to opinion of RUSS HENNEBERRY (2013) it has been considered thatmarketing is management and study of exchange relationships. When firm operating its businessthen it need to be marketing its activities to attract, inform and also convert the new consumers.The marketing activities are helpful in acquiring the acquiring clients. The salon discharges theirresources in to developing, honing and also executing the marketing programs with twoobjectives in mind, first is to attaining maximum profit and other is to sustain at the market forlong period of time. Digital technology is better method to target people and attract them towardsthe services and products of firm. Through using social media technology like Facebook,Twitter, Instagram etc. company can communicate the people and provide all the specificationsto them about the products and services in detailed manner.2.4 Online platforms important like Facebook, InstagramAs per opinion of Antony Maina (2018) it has been stated that Online media consistsmusic, photos and video over Internet. Online platforms are the effective way to attracting thepeople and also communicate with them in an effective manner. They are time and cost savingway to interacting with consumers. There are many different online platforms which firms can beused but Instagram and Facebook are most usable online platforms. Facebook- It is one of big social media network on the Internet in context to morenumber of the people and also name identification. There are large number of people connected4
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