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Impact of Digital Technology on the Business Operations - Cafe Portrait

   

Added on  2020-10-22

24 Pages5050 Words461 Views
RESEARCH POJECT

TABLE OF CONTENTS1 INTRODUCTION........................................................................................................................11.1 Background.......................................................................................................................11.2 Research objectives..........................................................................................................11.3 Research questions...........................................................................................................11.4 Structure of research.........................................................................................................12. RESEARCH METHODOLOGY.................................................................................................22.1 Primary and secondary research.......................................................................................22.2 Survey method..................................................................................................................23. RESULTS AND FINDINGS.......................................................................................................53.1 Respondent characteristics...............................................................................................53.2 Raw data...........................................................................................................................54. DISCUSSION AND FINDINGS.................................................................................................84.1 Discussion.........................................................................................................................84.2 Finding..............................................................................................................................95. CONCLUISON..........................................................................................................................186. RECOMMENDATION.............................................................................................................186.1 Future research Challenges.............................................................................................18REFERENCES..............................................................................................................................19APPENDIX....................................................................................................................................20

1 INTRODUCTION1.1 BackgroundIn the recent era, it is essential for the companies to implement digital technologies in theworkplace. Digital transformation supports firm in increasing their profitability and raisingoperational efficiency of the business. Each firm aims to raise productivity and wants to attractmore people towards the brand. This is only possible by taking support of advance technologiessuch as social media, email, internet etc. These techniques allow firms in making connectionwith global consumers and expending business across the world. Present study is based on CafePortraits. Research project will determine the role of digital technology in order to increaseprofitability of the organisation.1.2 Research objectivesAim:“To analyze the impact of digital technology on the business operations at the Cafe Portrait”Objective:To analyze the concept of digital technology with relation to the business functions atCafe Portrait, United Kingdom.To determine the relation between digital technology and business functions at CafePortrait, UK To measure the effect of digital technology on business functions at Cafe Portrait, UKTo suggest and recommend the methods to improve performance of business of CafePortrait with the implementation of the new technologies. 1.3 Research questionsExplain concept of digital technology with relation to the business functions at Cafe Portrait,United Kingdom?Explain relation between digital technology and business functions at Cafe Portrait, UK ?What are the effects of digital technology on business functions at Cafe Portrait, UK?1.4 Structure of researchChapter 1: Introduction: In this section overview of topic, aim and objectives will beexplained.Chapter 2: Research methodology: In this part various tools and techniques of research willbe explained.1

Chapter 3: findings: Data will be analysed and findings will be generated.Chapter 4: Discussion: Overall results will be discussed in this section.Chapter 5: conclusion: This would be last part in which entire study will be summarised.2. RESEARCH METHODOLOGY2.1 Primary and secondary researchResearch methodology is considered as essential part of research projects. It is systematicanalysis method that helps researcher in developing in-depth understanding about subject matter.It is the way of addressing research problems and finding new facts (Taylor, Bogdan andDeVault, 2015). Primary and secondary both sources of data collection are helpful in gathering meaningfulin-depth information about topic. In present research project scholar has applied primary datacollection sources (Garg and Kothari, 2014). This method has supported in collecting first handfresh information related to digital technologies and its impact on business units. There areseveral ways of collecting primary data such as survey, interview and questionnaire. In thepresent project scholar has applied survey and interview methods. This has helped in identifyinghow digital technologies are influencing overall operation of Cafe Portrait.2.2 Survey methodResearch philosophyIt is the type of method that describe the way in which researcher can gather data abouttopic. There are three main types of philosophies: positivism, interpretivism and realism. Allthese are applied in different kinds of projects. Positivism is the method that is highly based onobservations. In this tool scholar follows structured procedure to facilitate hypothesis. On otherhand interpretivism is another method that concentrates more on subjective way to gatherinformation (Silverman, 2016). These philosophy emphases on involving human being so thatsubjective information can be used to achieve objective. Realism is another technique thatdiscloses reality. In order to find out answers of research questions related to impact of digitaltechnologies on business activities' researcher has applied interpretivism philosophy. This hashelped scholar in enhancing feasibility of entire investigation and supported in drawing powerfulconclusion. By involving theories and models researcher has become able together moreinformation about digital technologies and its relationship with performance of company.Research design2

It can be defined as set of methods or detail outline of entire research process. There arevarious kinds of designs that are used in different research projects. Descriptive design is type ofmethod that describes present status and individual needs not to formulate hypothesis in order tobegin investigation (Fox and Alldred, 2015). Experimental design is another type of techniquesthat helps in developing cause and effect relationship between two different variables. In thismethod scholar has to make experiments so that real facts about topic can be revealed. On otherhand exploratory is another kind of design that formulate hypothesis in order to generate orexamine data set. This can support scholar in exploring facts related to subject matter. In thepresent study investigator has applied descriptive design. This has helped in involving theoreticalaspects and models in order to develop understanding related to impact of digital technology onbusiness operations of cafe (Smith, 2015). Research approachIt is another part of research methodology in which scholar is required to use specificway through which reliability and validity of output can be increased. There are two mainapproaches: inductive and deductive. Both these have unique characteristic and are used invarious studies. Deductive approach method is technique in which researcher has to formulatehypothesis and test this hypothesis. This technique test theories in order to generate valid results(Humphries, 2017). On other hand inductive method is completely difference from deductive. Ininductive approach researcher has to develop new theory. In order to identify real impact ofdigital technology on cafe business researcher has taken support of inductive approach. It issuitable tool for the present investigation and has helped in testing various theories so thatmeaningful results can be generated. Individual has not framed any hypothesis, researcher hasused inductive approach and have applied theories in order to find out answer.Research strategyThis is stepwise plan of entire investigation that describes the way in which scholar canconduct research. There are two main strategies of carrying out an investigation: qualitative andquantitative. In qualitative method scholar has to take support of theories and models. All thesetheories support in conducting theoretical analysis so that research questions can be addressedproperly. On other hand in quantitative method scholar has to take support of staticallycalculations (Ross, Rogers and Duff, 2016). In order to identify impact of digital technologies on3

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