Impact of Digital Technology on Unicorn Grocery

This research project examines the impact of digital technology on Unicorn Grocery, a grocery store chain. The study analyzes the effectiveness of social media marketing, particularly Facebook, in influencing customer behavior and driving sales. The research also explores the use of mobile applications and cloud computing in enhancing customer experience and operational efficiency. The findings reveal that digital technology plays a significant role in the growth and success of Unicorn Grocery, with Facebook being a key driver of customer engagement and purchase decisions. The research concludes with recommendations for further investment in digitalization and continuous improvement in the utilization of digital technologies to enhance customer satisfaction and business performance.

I M PA C T O F D I G I T A L T E C H N O L O G Y
Research Project

Table of Content
 Introduction
 P5 Communicate research outcomes in an appropriate
manner for the intended audience.
 M3 Coherently and logically communicate outcomes to the
intended audience demonstrating how outcomes meet set
research objectives.
 D2 Communicate critical analysis of the outcomes and make
valid, justified recommendations.
 Conclusion

Introduction
1.
• The presentation is presented on the case study of
Unicorn Grocery.
2.
• The topic of the research is to make analysis of
impact of the digital technology.
3.
• Digital technology has supported organization in the
development of the customer base.

P5 Communicate research outcomes in an
appropriate manner for the intended audience
Are you in connection with the marketing of
social media done by Unicorn Grocery?
Data
Yes 12
No 8
Yes
No

Continued
Are you using mobile application of Unicorn
Grocery in your phone?
Data
Yes 15
No 5
Yes No
0
5
10
15
Series1

Continued
Do you make purchase of any services or
product by getting influenced from promotion
of social media by Unicorn Grocery?
Data
Yes 13
No 7
Yes
No
0
4
8
12
16
Series1

Continued
Do you think that company must make
improvement in the utilisation of digital
technology?
Data
Yes 15
No 5
Yes
No

M3 Coherently and logically communicate outcomes to the
intended audience demonstrating how outcomes meet set
research objectives.
In the starting there is the description of the
research objectives for conducting research
accordingly
The research is being done to make analysis
regarding the social media’s effectiveness
and the analysis is done that almost 60% of
the clients get influences by Facebook
As per the views of the respondents
organization must make more investment to
increase performance of an organization

D2 Communicate critical analysis of the outcomes and make
valid, justified recommendations.
Unicorn industries must invest more in the
digitalization of services.
They must make adoption of continuous changes
as per the trends for effective survival.
Facebook marketing on the basis of geographical
areas must be used by company for the
promotion.
They must adopt cloud computing for storing and
sharing data

Conclusion
1.
• Social media as well as other forms of digital
technology are being used by company which is
giving support in development and growth.
2.
• Facebook is the most used digital media platform
that attracts most of the customers.
3.
• Use of the digital technology support in increasing
performance of the organization as well as its profits.

References
Bernard, H.R., 2017. Research methods in
anthropology: Qualitative and quantitative
approaches. Rowman& Littlefield.
Erdoğmuş, İ.E. and Cicek, M., 2012. The impact of
social media marketing on brand loyalty. Procedia-
Social and Behavioral Sciences, 58, pp.1353-1360.

THANK - YOU