Business Research Project IMPLICATIONS OF DIGITAL TECHNOLOGIES ON SME - A Case Study ON TALON OUTDOOR
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Added on 2020-06-04
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RESEARCH PROJECT TITLE: THE IMPLICATIONS OF DIGITAL TECHNOLOGIES ON SME – A CASE STUDY ON TALON OUTDOOR.1 TASK 11 P1 Research proposal with define research questions or hypothesis that supported by literature review 1 P2 Methods to collect primary and secondary data5 M1 Different research approaches and methodology5 TASK 25 P3 Conduct primary and secondary research with using appropriate methods for business research project and include costs, access and ethical issue 5 P4 Tools to conduct and
Business Research Project IMPLICATIONS OF DIGITAL TECHNOLOGIES ON SME - A Case Study ON TALON OUTDOOR
Added on 2020-06-04
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RESEARCH PROJECT
Table of ContentsTITLE: THE IMPLICATIONS OF DIGITAL TECHNOLOGIES ON SME – A CASE STUDYON TALON OUTDOOR.................................................................................................................1TASK 1............................................................................................................................................1P1 Research proposal with define research questions or hypothesis that supported by literaturereview.....................................................................................................................................1P2 Methods to collect primary and secondary data................................................................5M1 Different research approaches and methodology ............................................................5TASK 2............................................................................................................................................5P3 Conduct primary and secondary research with using appropriate methods for businessresearch project and include costs, access and ethical issue..................................................5P4 Tools to conduct and analysis findings and data...............................................................6M2 Approaches to data collection and analysis.....................................................................7D1 Critical evaluation of research methodologies and process in application to conductbusiness research....................................................................................................................7TASK 3............................................................................................................................................7P5 Communicate research outcomes in proper manner to intended audience.......................7M3 Logically and coherently communicate outcomes with audience.................................14D2 Communicate critical analysis with consider valid recommendation............................15TASK 4..........................................................................................................................................15P6 Reflect on the effectiveness of research methods applied for meeting objectives of researchproject...................................................................................................................................15P7 Consider alternative research methodologies..................................................................16M4 Critical reflection and insight results with recommendation actions for improvement.17D3 Reflection and engagement in resource process to lead with future improvement........18REFERENCES..............................................................................................................................19
TITLE: THE IMPLICATIONS OF DIGITAL TECHNOLOGIES ON SME –A CASE STUDY ON TALON OUTDOOR.TASK 1P1 Research proposal with define research questions or hypothesis that supported by literaturereviewBackgroundDigital technology create several advantages to small business to develop theireffectiveness and operate successful operations. It assists to attract maximum number of peoplethrough provide them several benefits. Technology has potential effect small business in positiveand adverse way. Small enterprises are closely work to provide products and services to addvalues of their lifestyles (Giones and Brem, 2017). Furthermore, technology gives option to workof office at home so that small businesses have opportunities to hire talented people from all overthe world. Technology assists to gain competitive edge in global environment so that instantconnection with customers consider ability to connect from email, blogs, social networks, etc.Small business also able to provide training to their staff members with implement newtechnology into process. It helps to gain more productivity and successful functions atworkplace. RationaleIn the present research, digital technology implications assists to consider severaladvantages that increase effectiveness. With the help of digital technology, Talon Outdoor ableto consider their new activities and tasks that increases customer attraction. On the basis of newtools and techniques, enterprises easily able to reach towards target market that assists toaccomplish desired results and operations. Create online stores assists to expand operations innew areas with digital technology implementing (Hess, Matt and Wiesböck, 2016). Advancetechnology also assists to gain more competitive results in the global environment. On the basisof customer feedback, it can be stated that researcher easily delegate tasks and up to dateinformation for business benefits. Aims and objectivesAim: To identify significance of digital technology implications on small and medium sizeenterprises – A Case Study on Talon Outdoor. 1
Objectives:To identify reasons of implement digital technology in SME.To analysis ways through growth of SME will be increasing.To underpin the relationship between Talon Outdoor and digital technology.To recommend ways through digital technology can be implement in the chosenbusiness.Research questionsWhat are the reasons of implement digital technology in SME?What are the ways through growth of SME will be increasing?How underpin the relationship between Talon Outdoor and digital technology?What are the recommendation ways through digital technology implement in selectedbusiness?Literature reviewReasons of implement digital technology in SMEAs per the view of Nuseir, (2018), in small and medium enterprises digital technologyassists to increase successful outcomes with develop more creative work performances. On thebasis of different tools and techniques, they are getting success. Hence, implications of digitaltechnology assists to develop more creative work performances. In order to expand operationsand functions in global market, small business carry their several activities to make sustainabilitydevelopment. Furthermore, it also assists to attract maximum number of people which developproductivity as well. On the other hand, Nuseir, (2018) stated that small business implementdigital technological tools to make high profits and revenue with advance activities. Therefore, itassists to focus on maintain work performances with digital engagement. As results, it assists toengage all employees in enterprises. In research survey, it has been seen that digital technologydetermines online going with literature review. Quantitative approach is also used to definedbusiness improvement that help to maintain creativity.According to the point of Hess, Matt and Wiesböck, (2016), digital technology assists toincrease customer experience with ascertain more systematic work performances in the businessenvironment. In this regard, factors are also identifying that adopted to streamline operations andcreate new business model. Digital elements in the business assists to create opportunity to growand remain competitive in the future. It is very important for internet driven market so that in all2
over the worldwide it assists to gain more systematic work performances. Beside this, Gionesand Brem, (2017) explored their views that in order to make successful results small and mediumenterprises assists to reach towards target market in systematic manner. Internet is essentialelement to develop online brand and social media activities to decide that what things are need tobe purchase. SME consider use of digital technology to promote products and services andcompete with other businesses in international areas. Implementing digital marketing strategiesgenerate short and long term results to reach towards brand target market. Ways through growth of SME will be increasingIn order to look towards views of Giones and Brem, (2017), digital technologyimplementing consider the highest growth to make successful results. In this regard, TalonOutdoor need to increase their training and development program because it assists to attractmaximum number of customers in the business. On the basis of effective work program,manager able to deal with rapid growth increasing. In order to provide training towards digitaltechnology tools and techniques, the chosen business able to make changes in procedure thatassists to attain more growth. Furthermore, Quinton, Canhoto and Budhathoki, (2017) stated thatkeeping staff up to date is one of the critical challenge so that manager must be compile to createchanges in policies and procedures. With the help of keeping up to date information, manager ofsmall business can easily increase responsibilities and change of procedure. In order to increasesuccessful results, it is important to make presented changes that are benefited to fulfil increasework performances. As per view of Li and Found, (2017), customer experience is one of the importantperspective that assists to make rapid growth to provide systematic results. In this regard,additional training, updating information and acquire new technology assists to provide highlevel of customer services. It helps to deliver successful results and deal with innovativefunctions and operations with ascertain systematic work performances. On the basis of Abbasi,Tarhini and Shah, (2015) views, SME enterprises address to increase productivity and considertheir operations to compete with different businesses. On the basis of employment, wages,innovation, etc. Talon outdoor able to attain more growth and profitable results. Start-upbusinesses increases key source of innovations and job creation which influence to make highgrowth in IT sector services. Underpin the relationship between Talon Outdoor and digital technology3
Liberato, Liberato and Rocha, (2017) depict that Talon outdoor and digital technologyconsider wide relationship to maintain security and profitable results in the business. With thehelp of deliver advance activities and tasks, every business will able to communicate campaignplanning with dynamic creations. Automated execution of advertisement assists to develop moresuccessful results. Automated marketplace needs technology and process integration assists toaccomplish desired growth in different industry. Integration of internal system effectivelynegotiate successful outcomes in business. Beside this, Codagnone and Martens, (2016) arguedthat digital technology and Talon Outdoor has positive relationship to maintain theireffectiveness. In this regard, manager need to attain their goals and objectives through campaignmanagement platform which integrate successful results and operations in systematic manner.Automation technological aspects assists to build creative work process to measure campaign.Automated trading has been developed to build future development activities. According to the point of Nuseir, (2018) technologies development activities helps tocreate effectiveness with several tools and techniques. On the basis of creative workperformances, advertisement with social media provided in international market which assists tofocus on upgrade information and outcomes. At national scale, opportunities also develop forTalon outdoor which organise and activate large quantities for audience data. Recommend ways through digital technology can be implement in the chosen businessAs per the view of Giones and Brem, (2017), there are several ways exist through digitaltechnology activities implemented at workplace. In this regard, Talon Outdoor need to focus onsocial media which is one of the important element to communicate successful results. In thisway, different kinds of advertisement could be develop to focus on new elements. With the helpof digital transformation organisation able to increase systematic results. On the other hand,Hess, Matt and Wiesböck, (2016) stated that new opportunities ascertain with algorithm withmore relevant search to lead with conversion. With the help of technology, marketing, sales andoperations, etc. Undertakes with discipline. In order to consider new technology, deliveryactivities also implemented to sustain make change. Priorities initiate to operate functions so thatcompany constantly looking for increases productivity. P2 Methods to collect primary and secondary dataIn order to collect relevant data and information, there are different tools consider tomake systematic work performances. It is essential to use it to attain desired results and attain4
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