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Impact of Employee Performance on Customer Retention

   

Added on  2021-04-17

12 Pages2420 Words76 Views
Running head: IMPACT OF EMPLOYEE PERFORMANCE ON CONSUMER RETENTIONImpact of Employee Performance on Customer RetentionName of the University:Name of the Student:Authors Note:

1IMPACT OF EMPLOYEE PERFORMANCE ON CONSUMER RETENTIONTable of Contents1. Introduction......................................................................................................................22. Research Methods............................................................................................................22.1. Research Methodology.............................................................................................22.2. Population, Sampling Technique and Sample..........................................................32.3. Data Collection.........................................................................................................42.4. Data Analysis............................................................................................................42.5. Ethical Consideration................................................................................................52.6. Limitation.................................................................................................................63. Conclusion.......................................................................................................................6References............................................................................................................................8Appendix............................................................................................................................10Questionnaire.................................................................................................................10

2IMPACT OF EMPLOYEE PERFORMANCE ON CONSUMER RETENTION1. IntroductionIn this modern service industry, consumer satisfaction and retention serves as a majorfactor related with the success of the company. This is for the reason that most of the employersrely on employees for offering quality service (Glaser & Strauss, 1967). Employee relations aredeemed as customary of company functions along with practices that deals with the issuesassociated with human resource like recompose and retirement. Research methodologyemployed in this research focussed on gathering relevant information in order to make effectivebusiness decisions (Lewis, 2015). This also includes theoretical evaluation of principles andmethods related with the research on impact of employee performance on consumer retention.The objective of this paper is to explain the research methodology of carrying out study onimpact of employee performance on consumer retention. The research method section willexplain the methodology, sample and sampling technique, research population, data collection,data analysis, ethical consideration and limitation associated with completion of the research. 2. Research Methods2.1. Research MethodologyQualitative research methodology has been selected in investigating the impact ofemployee performance on consumer retention. This methodology is observed to be useful for thereason that it offers vital information on the inclination subject of human perception concerningspecific research data (Lincoln & Guba, 1985). This research methodology is deemed to employnon statistical research techniques that employ inductive logic for evaluating yield correctionswhich is complex to translate. Qualitative research method is deemed to be suitable in this

3IMPACT OF EMPLOYEE PERFORMANCE ON CONSUMER RETENTIONresearch as the investigation will employ thematic evaluation. Data collected was evaluated bythemes and it is deemed that increasingly inductive themes are gathered from the data.Qualitative data methodology with the thematic analysis is focussed on gathering data throughunderstanding them. The major objective of this research methodology is to develop majorthemes which explain the importance of the research. This research method is employed in thisresearch for the reason that the researcher was focussed on understanding along withinvestigating social situations by means of developing descriptions from the on-site interviewsalong with observations (Neuman & Robson, 2014). Moreover, this method is deemed to besuitable in this investigation as the researcher was able to offer detailed accounts andelaborations of socio-cultural process that does not require being explained quantitatively. 2.2. Population, Sampling Technique and SampleSampling can be understood as a process within which the target respondent for theresearch is selected from a larger population. Sampling facilitates the researcher in selecting themost vital source of primary data for gathering important information that is aligned with the aimand objectives of the research. Simple random sampling has been employed in carrying out aninterview process with the supervisor (Patton, 2002). This sampling method was employed in theresearch for the reason that it offers equal opportunity to the respondent of getting selected in thestudy. For this reason, qualitative data was evaluated through use of this sampling technique. Thepopulation size is selected in investigating impact of employee performance on retention ofconsumers in the selected hotel. Only one supervisor was selected for this research andconsidering this it can be stated that sample size selected for this research is 1. Determination ofsuitable type and number of participation is vital in gathering suitable research findings. Thistarget population has been selected through deciding the number of participants within a sample

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