This form is designed to help researchers navigate ethical considerations and ensure proper data storage. It asks questions about participant recruitment, informed consent, data security, and more. By completing this form, researchers can demonstrate their awareness of potential risks and take steps to mitigate them.
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Table of Contents CHAPTER 1: INTRODUCTION....................................................................................................1 1.1 Overview of the research......................................................................................................1 1.2 Significance of the research..................................................................................................1 1.3 Background of the research...................................................................................................2 1.4 Research aims and objectives...............................................................................................2 1.5 Gantt Chart...........................................................................................................................3 CHAPTER 2: LITERATURE REVIEW........................................................................................3 2.2 Importance of internet banking in facilitating business transactions....................................3 CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5 3.1 Type of investigation.............................................................................................................5
TITLE – To determine the impact of internet banking services on customer satisfaction level and business performance. A case study on Bank of Scotland. CHAPTER 1: INTRODUCTION 1.1 Overview of the research Research project is a brief overview of specific area of concern so as to develop knowledgeon it. This research is going to be conducted in order to recognise the impact of digital technologies, like – internet banking services on business performance by improving its brand image. In this present scenario, technology has affected the life of individuals as it makes easier the process of completing day to day activities. Expansion of digital technology has imbibed lives of people and introduce them various changes over the world in economic and business atmosphere. In banking sector, technological developments are liable for speed up communication with customers as well as transactions. In simple words, it makes easier the process of transferring cash from one account to another. Apart from this, the first part of research consists with a conceptual analysis and historical review of internet banking and elements which can affect the same. In second chapter, literature hasreviewed in theoretical form so as to fulfil the gap between problem statement and desired outcomes. A research methodology will be conducted so as to prepare a hypothesis by considering data collection techniques, reliability, limitations and validity of the study. Data analysis will be done through information that is gathered through people who use online banking. Then, different findings will be given which can perceptual the gap between public and private sector banks and various managerial implications. 1.2 Significance of the research Due to the rapid growth of Internet banking in past decades is a clear indicant of consumer acceptance of this media. However, the impact of Internet Banking on customer satisfaction and loyalty in UK is yet to be established as few studies have addressed this issue. The present research is conducted to determine that how internet banking affects customers' satisfaction level and improves business performance. Due to technological advancements, business environment of financial sector is totally change and experience rapid changes in demands of customers. Evolution of ATM machines leads internet banking; the concept is widely used in all economies so as to enhance quality of services. In UK, many banks are 1
providinginternetbankingservicestotheirtargetaudiencessoastoenhancecustomer experience and gain high competitive edge. Following are the main significance of the study- Outcomes or findings of the study will be useful for management of financial sectors of UK as identifying the impact of internet banking services on business performance. The study will also serve a resource base for other researchers who have an interest in carrying out another research on the same topic, if applied then topic will be extend and provide new explanation. 1.3 Background of the research The study is based upon implementation of new technologies, i.e. internet banking on increases business performance. It will cover all aspects which have a vast impact on internet banking services by carrying examination of its hindrance on obtaining customer satisfaction level. For completion of the study, Bank of Scotland Plc is the chosen organisation; its a commercial and clearing financial institute which is located in UK. It was the first bank which introduces its own printed bank notes and still printing under legal arrangements. Bank of Scotland is a subsidiary of Lloyds Banking Group since 19 January 2009, when HBOS was acquired by Lloyds TSB. There are over 20000 employees are currently working with it and expand worldwide to provide effective financial services to people. The organisation also involves itself in providing Internet Banking services which comprises future, dated and recurring bill payments and funds transfers. Firm also provides other facilities through net banking like - loan application, e-trade, fund management, customisation of account names, ability to export banking transactions to popular financial management software packages such as Microsoft Money or Intuit Quicken. 1.4 Research aims and objectives Research aim - To determine the impact of internet banking services on customer satisfaction level and business performance. A case study on Bank of Scotland. Research objectives – Some of main research objectives are stated as under: - To determine the importance of internet banking services in banking transactions. To ascertain the impact of internet banking services on customer satisfaction and business performance level. To find out the factors which can limiting the use of internet banking for Europeans. 2
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Recommend ways through which Bank of Scotland can improves the quality of services and gain high competitive edge. Research questions: - Q1. What is significance of internet banking for a financial sector? Q2.Howinternetbankingservicescanaffectcustomers'satisfactionlevelandbusiness performance? Q3. What are the factors which can limiting the use of internet banking? Q4. Justify the ways of improving quality of services. 1.5 Gantt Chart CHAPTER 2: LITERATURE REVIEW This part of research is a theoretical framework which describes viewpoints of various authors who have made study on same topic so as to get relevant information and arrive at better conclusion. In this paper, there is presented a review of literature on internet banking and the factors that may impact internet banking and customer satisfaction and loyalty. 2.2 Importance of internet banking in facilitating business transactions The term internet banking is defined as utilising internet and telecommunication network in order to provide effective banking services to target audiences. By using this, customers can inquire necessary information, such as – account balance inquiry, bill payment, fund transfers to other accounts by a single click at home. In past decades, internet banking is used for current and credit card accounts but as per the time passes it is acquired for making investments and insurance. In this modern era, almost all financial sectors are offering online banking services by havingaspecialcare,i.e.security,privacyaswellasconfidentialityofinformationto consumers. Security protection involves organisation’s security policies, unauthorised intrusion detector, secure server rooms and related Internet security technologies which makes easier the process of money transactions.Bank of Scotland provides many online services to customers, i.e. account aggregation services which allow people to manage various accounts from different financial institutions with a single login. There are many online financial services of Bank of Scotland are - Current account, insurance-based, Credit-based and Investment-based services. In order to obtain maximum cutting edge, mostly European banksprovide interactive, extensive and sophisticated Internet Banking services in order to deliver convenience to customers while 3
making commercial and personal transactions. Therefore it can be said that, internet banking provides numerous benefits to customers as it is low costs transactions in comparison with human teller services. Advantages of internet banking are - Banks can decreases customer service staff because people already get customer services via online. Less cheque processing costs cause of raising electronic payments. Paper costs and mail distribution will be reduced because people would get their bank statements and disclosers via internet and mobile apps. Reduction of data entry as people will do all processes by using internet banking. Italsohelpsinincreasingbankrevenues,widermarketreachandnewmarket opportunities. Impact of internet banking services on customer satisfaction and business performance level Satisfaction is entire demeanour of customers towards a business organization or service provider, or its an enthusiastic response to the distinction between what clients foresee and what they get, with respect to the satisfaction of some need, objective or want. Customer satisfaction level implies clients have a specific anticipated item execution as a top priority preceding utilization. Amid utilization, clients encounter the item execution and contrast it with their normal item execution level. Today, a few budgetary foundations are attempting to stress customer– satisfaction management, For this purpose, it is significant to execute new managing an account benefits so as to create and keep better associations with clients. Subsequently developing focused transcendence nearly relies upon clients' fulfilment with keeping money benefit. Therefore, business organisations are required to deliver effective and imperative customer services so as to satisfy them in the best possible manner. It is perceived that banks increasing higher consumer loyalty will have an obvious showcasing domination on the grounds thatthehigherconsumerloyaltyisrelatedwithmorenoteworthyincomes,expanded strategically pitch apportions, higher client maintenance and greater piece of the pie. The term E- banking an account can offer speedier, faster and a tried and true support of the clients for which they might be moderately fulfilled than that of manual arrangement of saving money. Online banking an account framework not just produces most recent practical return, it can show signs of improvement dealings with client. 4
…..........reporteda significant correlation between efficiency and online banking quality. Downloading speeds and response time, in consumers’ perception, are two crucial facts of online banking efficiency. Downloading speed depends on the nature of the website from which information is downloaded, the computing hardware and method of connection used to download information. CHAPTER 3: RESEARCH METHODOLOGY It is an important part of project which which require to consider as well as understand in define a course of way while conducting a study in an effective way. Methods are such techniques and tools which support and enables in conducting of research study effectively and proper goals can be achieved by satisfying each aims and objectives appropriately. Hence, before working on study, proper as well as suitable techniques and tools to determine and access which enable in facilitating good results. 3.1 Type of investigation In this research project., best approach and method require to underpin as well assess for concerning of study effectively which is linked with quantitative as well as qualitative. In the research of quantitative, experts accumulate data of figures along with numerical terms and it breakdown of these type of data measure techniques along with recipe are used by experts. This help experts in make legitimate as well as important determination. Devices of research i.e. perception and review along with that overview of collecting data and information. In this subjective event of research techniques, experts dissect the components that provide detail information about the theme of research. Exbibit of research depends on this research which aid in reach of legitimate interferences. Research philosophies:It proclaim like as consideration as well as aspects by which study of data can be utilized, determine and evaluate effectively so that effective hypothesis get created so that proper indicative about report can accomplished in a effective way or frame. Their is two type of philosophies of research get interpret are interpretative and positivism which involve in project in an proper way. Research of positivism, give proper result within nature which help in making effective conclusion 5
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by statistical data. Research of interpretivism, define and enable different consideration effectively on the base of various courses of diverse options. 6
Research Proposal Form StudentName:______________________StudentID: ______________________ Centre Name:_____________________ Tutor:________________Date: ___________________ Unit:____________________ Proposed Title:______________________________________________ Section One: Title, objective, responsibilities Title or working title of the research project(intheformofaquestion, objective or hypothesis)To determine the impactofinternetbankingserviceson customersatisfactionlevelandbusiness performance. Researchobjectives(e.gwhatisthe question you want to answer? What do you want to learn how to do? What do you want to find out?): Todeterminetheimportanceofinternet banking services in banking transactions. To ascertain the impact of internet banking servicesoncustomersatisfactionand business performance level. To find out the factors which can limiting the use of internet banking for Europeans. Recommend ways through which Bank of Scotlandcanimprovesthequalityof services and gain high competitive edge. SectionTwo:Reasonsforchoosingthis research project Reasons for choosing the project (e.g links to other subjects you are studying, personal 7
interest,futureplans,knowledge/skillsyou want to improve, why the topic is important): Oneofthemainreasontochoosethis researchtopicisduetoincreaseuseof internet by various enterprises for complete their various tasks. To analyse the profitability related with use internet channels. Section Three: Literature sources searched Use of key literature sources to support your research question, objective or hypothesis: Hennig‐Thurau, T. and Klee, A., 2017. The impact of customer satisfactionandrelationshipqualityoncustomer retention:Acriticalreassessmentandmodel development.Psychology&marketing.14(8). pp.737-764. Sathye, M., 2015. Adoption of Internet banking by Australian consumers: an empirical investigation.International Journal of bank marketing.17(7). pp.324-334. Section Four: Activities and timescales Activitiestobecarriedoutduringtheresearchproject(e.g research,developmentandanalysisofideas,writing,data collection, numerical analysis, tutor meetings, production of final outcome, evaluation, writing the report): Howlongthiswill take: 8
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Milestone one:_________________ Target date (set by tutor): ____________________ Milestone two: _______________________ Targetdate(setbytutor): ______________________ SectionFive:Researchapproachand methodologies Whattypeofresearchapproachand methodologies are you likely to use and why? Inductive approach and qualitative research methodology What your areas of research will cover: Comments and agreement from tutor Comments (optional): I confirm that the project is not work which hasbeenorwillbesubmittedforanother qualification and is appropriate. Agreed:________________(name)_______________ Date ______________ Commentsandagreementformproject proposal checker( IV sampling) 9
Comments (Optional): I confirm that the project is appropriate. Agreed /Disagree:(Name of theIV) Date Research Ethics approval form All students conducting research activity that involves human participants or the use of data collected form human participants are required to gain ethicalapprovalbeforecommencingtheirresearch.Pleaseanswerall relevant questions and note that your form may be returned if incomplete. For further support and guidance please see your respective Unit Tutor: Beforecompletingthisform,weadvisethatyoudiscussyourproposed research fully with your unit tutor. Please complete this form in good time before your research project is due to commence. Section 1: Basic details: Project title:To determine the impact of internet banking services on customer satisfaction level and business performance. Student name: Student ID number: 10
Programme: College Name: Intended research start date: Intended research end date: Section 2 Project summary Please select all research methods that you plan to use as a part of your project: InterviewsYes QuestionnairesYes ObservationsNo Use of personal recordsNo Data AnalysisYes Action ResearchYes Focus GroupsNo Others(Please specify) : Section 3:Participants Please answer the following questions, giving full details where necessary. Will your research involve human participants? Who are the participants? Tick all that apply: Adults: How will participants be recruited (identified an approached)? Approached Describe the processes you will use to inform participants about what you are doing: With help of face to face interaction How will you obtain consent from participants? Will this be written? How will it be made clear to participants that they may withdraw consent to participate at any time? Studies involving questionnaires: will participants be given the option of omitting questions that do not wish to answer? Yes If no please explain why below and ensure that you cover any ethical issues arising from this Studies involving observation: Confirm whether participants will be asked for their informed consent to be observed. Yes Will you debrief participants at the end of their participation (i.e give them a brief explanation of the study)? Yes Will participants be given information about the findings of your study?(This could be a brief summary of your findings in general) Yes Section 4: Data Storage and Security 11
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ConfirmthatallpersonaldatawillbestoredandprocessedincompliancewiththeData Protection Act (1998) Yes Who will have access to the data and personal information? During the research: Where will the data be stored? Will mobile devices such as USB storage and laptops be used No If Yes, please provide further details: After the research: Where will the data be stored? How long will the data and records be kept for and in what format? Will data be kept for use by other researchers? YesNo Section 5 : Ethical Issues Are there any particular features of your proposed work, which may raise ethical concerns? If so, please outline how you will deal with these: It is important that you demonstrate your awareness of potential risks that may arise because of your research.Please consider/address all issues that may apply. Ethical concerns may include, but are not limited to the following : Informed consent. Sensitive topics Risk to participants and /or researchers Confidentiality/anonymity Disclosures/ limits to confidentiality Data storage and security, both during and after the research (including transfer, sharing, encryption, protection). Reporting Dissemination and use of your findings. Section 6: Declaration I have read, understood and will abide by the institution’s Research and Ethics Policy: YesNo I have discussed the ethical issues relating to my research with my Unit Tutor: YesNo I confirm that to the best of my knowledge: The above information is correct, and this is a full description of the ethical issues that may arise in the course of my research Name:Date: Please submit your completed form to the Cohort Leader and a copy to your supervisor only 12