Impact of Internet on Society and Businesses: Challenges and Measures for Privacy and Security

Integrated Professional
Skills in Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Impact of using internet on society and businesses....................................................................3
Challenges and overcoming measures regarding privacy and security at the time of moving
online...........................................................................................................................................6
Two different unified communication providers........................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
In the 21st century, there has been a quick transition with the information age, which has
brought different opportunities as well as problems for organisations. The digital age is also
known as the information age, which may be described as the time period that began when
personal computers were introduced (Dadwal, Jahankhani and Hassan, 2022). To effectively use
the digital tools at the disposal of organisations, it is crucial to have the capacity to acquire new
skills, knowledge, critical thinking, creativity, and problem-solving abilities. The current study
examines the benefits and drawbacks of using the internet for business and society, as well as the
dangers that organisations and society face when using the internet. Additionally, the current
research emphasises the privacy and security precautions that companies using online services
should take. Additionally, the suitability of two alternative types of unified communication
providers for businesses is contrasted and compared in this paper.
MAIN BODY
Impact of using internet on society and businesses
The internet is incredibly useful and can improve quality of individuals life. The internet
provides a variety of chances for society and industry to achieve their aims. Internet facilitates
consumer connections for businesses. The use of the internet is widespread in business
administration, marketing, production, buying, selling, all accounting and tax management, as
well as many other activities. Internet is considered as the most important and significant sources
of business models. In order to improve the operations as well as productivity of the businesses,
now a days entrepreneurs are involved in making investment in technological tools such as
digital marketing, E- commerce, online collaboration tools and so on (Sousa and Wilks, 2018).
As a result, the internet has an impact on politics, the environment, corporations, societies,
employment, and education. Online marketing, is also known as web advertising or internet
marketing, which can be operated by the use of digital platforms such as email, social media
websites and search engines for spreading commercial information to customers. Online
marketing offers better data collecting and personalisation than conventional marketing does.
Businesses may provide millions of customers with a variety of goods and services based on
their individual preferences thanks to this benefit of internet marketing. People can advance in
nearly all aspects of life by using the internet. Its ability to connect individuals from all over the
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world and create communities comes from its status as a worldwide computer networking based
organisations. It's an appropriate manner for sharing and obtaining knowledge, also it is possible
to access it anywhere. E-commerce has altered both consumers' shopping habits and retailers'
sales methods in the contemporary world. In this study, this will be concentrating on the
advantages that online shops and e-commerce sites have over traditional brick-and-mortar stores
when it comes to selling electronic goods. There will have found certain research holes in this
study, and the research as a whole will be defocused around those deficiencies. This study will
be quantitative, and it will analyse the purchasing patterns of consumers who are willing to
purchase electronic goods from both online and offline retailers. This will focus in particular on
the factors that have caused these consumers' purchasing patterns to change.
Positive impact on businesses by using internet
 Digital marketing – The business units can make use of websites, email marketing,
social media platforms and search engine optimisation in order to make promotion of
products and services produced by them. Digital marketing enables businesses to promote
their products and services on social media and search engines at cost effective prices
(DiRomualdo, El-Khoury and Girimonte, 2018).
 Opportunities of Online business - Online business development is greatly facilitated
by the internet. With the help internet an individual can avail lot of technological
facilities such as website development, creation of content, digital & affiliate marketing
and so on, which are all driving up employment and development.
 Business automation – This tool plays more significant role in highly difficult and
complex tasks. All daily business activities, tasks, and works are programmed into
software throughout this procedure so that the business may operate itself. It can decrease
human involvement in dangerous tasks and promote robotic interaction, which will boost
productivity and lower the cost of maintaining large teams.
 Employee online training software - For the purpose of skill development and training
of employees a huge number of degree and online training programmes are available over
internet. Because the firm needs a skilled and capable workforce in order to innovate and
produce more (Smirnov and et. al., 2020).
 Business Automation- Business automation plays a crucial part in a variety of intricate
and extremely difficult scenarios. It assists in a variety of ways, such as day-to-day
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