Integrated Professional Skills in the Digital Age

Integrated professional
skills in the digital age
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1) Compare and Contrast the positive and negative use of internet of businesses and society3
2) Threats faced by the organisation and society when using internet and measures of security
and privacy that should be taken............................................................................................6
3) Difference between features, applications and the suitability among two communication
providers.................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Knowledge has two components content and skills which are interlinked. The skills are
acquired on the basis of the content for which they want to acquire knowledge. In digital age, it
has become very important for the individuals to acquire the professional skills which enable
them to resolves the challenges faced by them efficiently. Nowadays the society conducts
various activities using internet from research to online shopping. In this report the positive and
negative impact of internet on society and businesses is considered along with that the threats
and the measures to meet with those threats are discussed. Also the comparison between two
unified communication service providers i.e., BT Group and SCT business communication is
done which helps to determine their features, application and suitability.
MAIN BODY
1) Compare and Contrast the positive and negative use of internet of businesses and society
Internet is the system that helps to interconnect the computer networks worldwide using TCP\IP.
Internet has been used for variety of purposes by the businesses, individuals etc. as it is source
for gathering information, news, conducting research, establishing communication across globe.
Every business uses internet to conduct their business and to communicate their customers about
the products and services which they offers. Individuals uses internet to search the data and to
communicate with each other. Nowadays the use of internet has increased thus making
everything completely dependent upon the digital technology (Alaba, 2017).
Use of internet for the business:
Internet is being use by every business in some or the other way as it the easiest way to
connect with the customers and their channel partners. With the help of this they collect the data
about the customers and their buying behaviours on the basis of they which they develop various
marketing strategies. In 21st century the business uses internet for the development of their
business that helps them in marketing and advertising their products and services around the
world to attract more and more customers. Online advertising helps them to get the competitive
advantage by creating awareness as the use of social media has increased. With the help of
internet they can easily gather the data about the product by conducting the survey and taking the
feedbacks about the products. It is a platform that helps the businesses to sell their products and
services online through their websites and other online shopping websites.
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