Impact of Media in Contemporary Society

This essay explores the impact of social media on contemporary society, including its advantages and disadvantages. It discusses the role of social media in communication, education, and business, and emphasizes the need for individuals to adapt to new technology and tools.

Impact of media in
contemporary society

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
CONCLUSION.....................................................................................................................................5
REFERENCES......................................................................................................................................6
Books & Journal:...............................................................................................................................6

INTRODUCTION
In this fast changing world, business sector has evolved over the period of time.
Social media defined as a platform in which information and data are being shared through
digitally (Ahmad, 2019). In this technological world, has become connected with
digitalization and all activities and operations are being carried out on social media platforms.
Moreover with rise of competition in market, it is important to adapt with the use of social
media so that goals are achieved. Main aim of this essay is to understand the use of social
media in contemporary society. This report comprises of impact of social media on
contemporary society.
MAIN BODY
The social media platform in was Facebook, Twitter as well as Snapchat has handled
by changing society and the way performing different things in an appropriate manner.
Therefore the social media is helpful in interacting with large number of people during
particular phase of time period (Bernard, 2016). Moreover, organisation on social media tool
by using online app and offline app & there are different advantages a disadvantage related to
social media that is going to be mentioned below-
There are various advantages of social media tools which imposes direct effect on
contemporary society during follicular phase of time period. hearing by using social media to
the individual person is staying touch with their family members as well as friend that help in
different and operation in an appropriate manner for stop social media is determined as a best
method to interact with new individual person who poses same interest that allowed to
emphasize towards interest as well as obese. Social media is determined as the best method to
spread news in men around the word like breaking news full stop in addition to this there are
various disadvantages related to social media platform which imposes direct impact on
organisation. cyber bullying is determined as a issue which is erased by using social media
tool as 24 hours access (Chukwuere, 2017). In someone's lies that create issues specifically
for younger generation that imposes negative impact on the individual person of company.
Social media also adopted by terrorist group to this is spread regarding certain or several
group of individual person that can be added to recruit young individual who imposes direct
effect on the society. It is used widely used and operate their organisation on regular basis

with 91% of the organisation for more than two various to social media tools that help in
promoting good. Therefore, social media imposes direct effect on the individual person.
The present development in wireless technology have launched a new means as well
as direction related to communication process of their needs of individual person around the
World are engaged in cultural political as well as economic resources due to expansion in
white the post of the social media focuses on transforming the lifestyle of individual person
has launched new pattern related to social interaction for storm several in pass time the
individual person did not respect the possibility like the social network Facebook Twitter that
offer in context of communication (Ho, 2020).
In present time Facebook is one of largest network in world by using in which
individual person can share their views photos as well as images. In addition to this, changes
arises in social structure the social networking system handled to influence organisation and
education. Further, it also has effect on modern society and also impact on the spheres of life
involving business politics education and also economics. Facebook & Twitter are important
tool for implementing environmental activities as well as a spreading news and facilities that
can attract thousands of people school social media has implemented their sides in
educational field (Kim, 2019).
This also introduces to student to share of information and generate online
communities do for increasing performance level during particular phase of time period
social media is important part of organisation as well as marketing activity. The contents of
communications are generated by the public’s needs, so the information will be processed
enough to satisfy these needs. Information consumers may also receive direct help in
interpreting some events by the means of editorials or comments in newspapers and
magazines. Thus, reader or viewer not only received credentials in state it was conceived,
they are also given the manner in which they should regard and understand that information.
Furthermore, it also generate opportunities that help in protecting need and want of
its consumer their main focus is to satisfy the need and want of customers during particular
face of time period. Therefore, it has been specified that the above stated matter of social
media is necessary to be considered and understood so that it help in developing goals as well
as objectives in proper manner.

CONCLUSION
After a brief analysis of above essay, it has been seen has a deep impact on
contemporary society which are required to be determined in most effective manner.
Discussions have been made about different impacts of social media and how they can be
measured. Moreover it has been evaluated that it is important for individual to news
technology and tools in such a way that benefits are achieved. Every business and their
activities are connected and are being carried out on social media platforms on the basis of
which it is easy for them to target their customers and increase their Goodwill at wider range.
These platforms are being used depending on needs and demands of a particular individual
snd how it can benefit or impact upon their objectives.

REFERENCES
Books & Journal:
Ahmad, 2019. Social media and satellites. Multimedia Tools and Applications, 78(3),
pp.2837-2875.
Bernard, 2016. The impact of social media on the B2B CMO. Journal of Business &
Industrial Marketing.
Chukwuere, 2017. The impact of social media on social lifestyle: A case study of university
female students. Gender and Behaviour, 15(4), pp.9966-9981.
Ho, 2020. Does Social Media Marketing and Brand Community Play the Role in Building a
Sustainable Digital Business Strategy?. Sustainability, 12(16), p.6417.
Kim, 2019. Facebook versus Instagram: How perceived gratifications and technological
attributes are related to the change in social media usage. The Social Science Journal,
56(2), pp.156-167.
Laitinen, 2020. ELF, language change and social networks: evidence from real-time social
media data. Language change: The impact of English as a lingua franca, p.179.
Lamberton, 2016. A thematic exploration of digital, social media, and mobile marketing:
Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of
Marketing, 80(6), pp.146-172.
Lihong, 2020, March. Research on the Construction of Smart Campus Social Platform Based
on Hadoop. In 2020 International Conference on Computer Engineering and
Application (ICCEA) (pp. 214-217). IEEE.
Tay, 2019. Data recommendation engine for a web–based research community social
network platform.
Voramontri, 2019. Impact of social media on consumer behaviour. International Journal of
Information and Decision Sciences, 11(3), pp.209-233.