Impact of Megatrends on Hewlett-Packard (HP) Company

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Integrating Management Practice 1
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Introduction
The Hewlett-Packard (HP) was formed in January 1939 with headquarters in Palo Alto,
California in the United States. It deals with a wide variety of software and hardware
components and other related services. It was started in a garage in Palo Alto by David Packard
and Bill Hewlett. At that time, it dealt with electronic test equipment. It was leading in the world
of personal computers manufacturing from the year 2007 to 2013 before Lenovo took over. Its
field of specialization is in developing and manufacturing computing, networking hardware, data
storage, delivering services and designing software (De Vries, Bekkers and Tummers, 2016,
pp.64). The main product lines are software, networking products, personal computing devices,
industry-standard servers and diverse range of printers and other imaging products. Every
business company is looking for megatrends that can help them transform business. Since
predicting the future is not easy, technologist should be on the outlook for not only the latest
technology but also the forces that will shape humanity in the future. The hp company main
vision is innovation that is supported by the megatrends which will assist the company to
transform global forces that will have a future impact on businesses, economies, societies,
personal lives, and cultures around the world. Megatrends are transformative forces that are used
by a company to acquire long-term change. Before adopting any megatrend, companies must
identify the effects of those megatrends to the company in the future.
Megatrends have a big effect in business and day to day life. Megatrends affect the
general lifestyle of people. Businesses are using the megatrends in assessing opportunities and
ideas. A right opportunity should be identified and selected for a business to be a success. The
megatrends that have impacted the consumer world include globalization, rapid urbanization,
changing demographics, accelerating innovation, bio-convergence, beyond human, and climate

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change. Therefore, companies that operate in the current environment have changed since
businesses need to acknowledge, opportunities and threats which are the reasons behind the
transformation in the business world. After HP was outnumbered in the ranking by Lenovo
Company, it had to devise strategies to maintain the reputation and standards of the company.
Megatrends can impact companies like HP in a positive and negative way. As far as
globalization is concerned, megatrends are of importance to the company. The adoption of global
technology comes with increased cyber-attacks risk (Stank, et al., 2015, pp.190). Cyber-attacks
are hard to predict hence companies like HP should innovate and achieve higher degrees of
resilience and trust. On the positive side, megatrends are a global force that exerts influence on
the consumer’s lives, age groups, and people’s social lives. For this reason, companies should
upgrade to the current trends to create a link between their brands and the target groups that may
adapt to the changes.
Hyper globalization as a key megatrend in Hp Company is essential for the success of
this company. Due to hyper-globalization and hyper-localization, the hp company can market
their products in a wider region and this will, in turn, increase their sales. In the past challenges
and opportunities for business scaled with connectivity. The present world has transformed since
people and technology have a big connection with digital platforms. The enhanced digital
security has become an important tool for the business sector. Globalization has integrated the
economic system of the world resulting in mobility of goods, financial goods, and people
through the advancement of technology and changing consumption patterns. Globalization will
make the emerging companies become a challenge to the existing companies hence disrupting
the business models and the marketers. Due to pressure from the emerging companies, HP must
reinvent itself constantly to maintain its competitive nature in the market. Successful companies

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like hp should prepare themselves to handle new forms of payment since customer’s buying and
paying rate for services and products are being digitized at a high rate. This will help HP to keep
up with the market competition and maintain the image of the company.
Accelerated innovation as another megatrend of the HP Company is a case where the
speed of innovation is rising up leading to shifts in the world economies, population centers, and
industries. The rapid innovation transforms the lifestyle of people, the way they work which
leads to the creation of new jobs and displacing others which cannot cope up with the rapid
change (Hansson, et al., 2014, pp.250). This creates an opportunity for HP Company to be smart
and upgrade their technologies. The hp company takes the opportunity to create technology that
will improve the lives of consumers. Additionally, emerging technologies such as 3D
transformation, hypermobility, internet, and others will support advancements in connectivity,
computing power, and immersive computing to deliver bigger experiences. The rise of AI will
result in mass automation of tasks, workforce, and manufacturing (Sharon, et al., 2015, pp.50).
The development of manual job automation continues with the use of industrial and services
robot in industries. The megatrend will shape HP’s future innovation and strategy. The
megatrend can give HP a direction on the changing behaviors of markets, industries, and types of
solution that the company can use to overcome the demands of the happening shift (Zang, et al.,
2015, pp.150). Innovation helps HP to shape the company’s present situation for it deliver new
products and services and will suit the future market needs of consumers.
Another megatrend is rapid urbanization. It is estimated that by 2030 there will be 8.5
billion people on earth. They will move to different cities to seek a better life and this will
increase the population in each city (Pęciak, 2016, pp. 173). The available resources will be
scarce forcing them to share living and workspaces. The movement of millions of people to the