Impact of Sales Training Study

Added on - 21 Apr 2020

  • 14

    pages

  • 3356

    words

  • 2

    views

  • 0

    downloads

Showing pages 1 to 4 of 14 pages
Running head: PROJECTPROJECTName of the StudentName of the UniversityAuthor’s Note
1PROJECTExecutive SummaryThis project study highlights on impact of sales training on sales force activity. Sales trainingfacilitates aspiring sales personnel develop the skills they require in succeeding and enhancingtheir level of confidence. It also helps in improving overall competence of sales employees thatis usually tackled by the sales managers.Training programs also helps the sales force inplanning and managing the activities efficiently.The training provided to the sales personnelenhances their knowledge base as well as skill level, which in turn result in higher performanceof sales force activity. Moreover, sales training also increases their efficiency in work, therebyimproving their job performance. As a result, the productivity improves leading to expansion ofbusiness in the global market.
2PROJECTTable of ContentsIntroduction......................................................................................................................................3Literature Review............................................................................................................................4Importance of providing training to sales personnel and its impact on sales force activity............4Conclusion.....................................................................................................................................10References......................................................................................................................................11
3PROJECTIntroductionThe objectives of this project study are to provide a view on effect of sales training on thesales force activity. The project study also highlights on how the provisions of sales trainingoffered by organizations increases overall productivity of sales force. Training refers to the fieldthat is mainly concerned with activities of the organization aimed for improving the performanceof the groups as well as individuals in the company’s settings. Training usually focuses on theactivities that help in developing the employees for their present jobs. The objective ofproviding training and development to the employees is to ensure that they perform their jobeffectively through value addition. It also refers to as the process of transferring information aswell as knowledge to the workers. Training also presents the opportunity in expanding the baseof knowledge of the workers (Nasri and Charfeddine 2012). It also benefits the organization andthe employees as it facilitates in making the cost as well as time worthwhile investment.Nevertheless, there are some potential drawbacks of training and development. Thismeans that if the workers miss out their work time for attending sessions of training, it mightdelay in project completion. Sales training facilitates aspiring sales personnel develop the skillsthey require in succeeding and enhancing their level of confidence (Piercy, Cravens and Lane2012). The purpose of sales training also helps in improving overall competence of salesemployees that is generally tackled by the sales managers. It also helps the trainers in improvingthe marketing skills and understand their customers in better way. It also reinforces the sellingsystem of the organization and improves the sales force activity.
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document