Assignment on Impact Of Social Media In Organization

Running Head: IMPACT OF SOCIAL MEDIA IN ORGANIZATION
Impact of Social media In Organizational
Name of the Student:
Name of the University:
Author Note:

IMPACT OF SOCIAL MEDIA IN ORGANIZATION1
Topic: Impact of social media on organizational effectiveness: A case study of Wesfermers
Introduction
In the 21st century, the changing marketing trend has got highly dependent on the social media
platforms. Social media has brought huge impact on the generating the positive performance in
the organization (Felix, Rauschnabel and Hinsch 2017). In the competitive business
environment, through different social media platforms, brand visibility has got increased in the
market that has contributed in generating growth.
Background of the research
In the current business scenario, social media has become has become an important platform for
promoting the products and services in the market. The research paper will shed light on the
contribution of social media for generating high sales revenue. The paper will be developed for
analyzing the current marketing trend and contribution of social media that can influence the
enhancement of customer relation as well as organizational performance.
Problem statement
In the competitive business environment social media has become an important contributor that
can bring positive performance in the workplace. Being a popular brand, enhancing the
popularity as well as enhancing customer relations, ensuring the social media presence has
become necessary for the company. Recently the company is facing challenges to promote its

IMPACT OF SOCIAL MEDIA IN ORGANIZATION2
portfolio, which has impacted on its productivity (Parveen, Jaafar and Ainin 2016). By
continuing this, it can also be said that the in order to sustain in the competitive business
environment, developing customer relationship through the social media platforms has become
an important strategic move for the company. The research project will be developed for
critically analyzing the significance of social media in case of generating the customer
relationship as well as positive organizational performance.
Research objectives
 To critically analyze the significance of social media in generating sales revenue
 To examine how the social media presence ensures increasing productivity and customer
relationship
 To analyze the Impact of social media in generating organizational efficiency
 To provide recommendations for improving the promotional activities in social media
platforms.
Literature Review
Impact of social media in generating organizational effectiveness
According to the author (Ngai et al 2015), it is considered to be a stated part that, several
functional aspects that are associated with the system of social media has enhanced a
demonstrative growth in the market where this has created a strong impact under the effective
functioning of the organization as a whole. The respective process has helped the business under
the area of maintaining and developing strong communication system with the public and