The Impact of Product Participation on Social Media Influencers and Consumer Shopping Intentions

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Added on 2021/06/18

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THE EFFECT OF PRODUCT INVOLVEMENT AS A MODERATOR ON THE IMPACT OF SOCIAL MEDIA INFLUENCERS’ ON CONSUMERS NAME: COURSE Abstract This research is aimed at establishing the various interrelationships between social media influencers and purchasing intentions being moderated by product involvement. From the literature studies, the research concluded that the hypothesis was positive stating: The impact of social media influencers on consumers is affected by product involvement (this figure was positive stating: The impact of social media influencers on

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The Impact of Product Participation on Social Media Influencers and Consumer Shopping Intentions

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